presentation on toyota by mian >m .shahnawaz

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Page 2: Presentation on toyota by MIAN >M .Shahnawaz

Prepared by:

Muhammad Shahnawaz

2008-Ag-43MBA (4th semester)

University of Agriculture Faisalabad

Page 3: Presentation on toyota by MIAN >M .Shahnawaz

STAGES1. INPUT STAGE

» SWOT» PEST» EFE» IFE

2. MATCHING STAGE» TOWS» BCG» IE» SPACE» GRAND

3. DECISION STAGE» QSPM

Page 4: Presentation on toyota by MIAN >M .Shahnawaz

•Toyota Motor Corporation is one of the world‘s leading automakers, offering a full range of models, from mini vehicles to large trucks. Global sales of its Toyota and Lexus brands, combined with those of Daihatsu and Hino, totaled 6.78 million

•its own 12 plants and 11 manufacturing subsidiaries and affiliates in Japan, Toyota has 45 manufacturing companies in 26 countries/locations, which produce Lexus- and Toyota-brand vehicles and components.

Page 5: Presentation on toyota by MIAN >M .Shahnawaz
Page 6: Presentation on toyota by MIAN >M .Shahnawaz

Market shares (February 2009) vs Competitors

NISAN 8.1%CHRYSLER 9.8%HONDA 11.0%TOYOTA 14.1%GM 16.2%

Page 7: Presentation on toyota by MIAN >M .Shahnawaz

Toyota

34%

37%

14%

8%7%

Geographic Region Total Sales ( Yen in millions)

Japan North America Europe Asia Others

Page 9: Presentation on toyota by MIAN >M .Shahnawaz

Indus Motor Company (IMC)

• The company was incorporated in Pakistan as a public limited company in December 1989 and started commercial production in May 1993. The shares of company are quoted on the stock exchanges of Pakistan. Toyota Motor Corporation and Toyota Tsusho Corporation have 25 % stake in the company equity. The majority shareholder is the House of Habib with 50 % of the equity.

Page 10: Presentation on toyota by MIAN >M .Shahnawaz

Toyota seeks to create a more prosperous society through automotive manufacturing And to sustain profitable growth by providing the

best customer experience and dealer support."

Page 11: Presentation on toyota by MIAN >M .Shahnawaz

1) CAMRY2) COROLLA3) CUORE4) HiLUX5) Imported cars

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SWOT ANALYSIS

Page 14: Presentation on toyota by MIAN >M .Shahnawaz

Competitive pricing.

High market share.

High durability. Easy availability of spare parts.

Aerodynamic body shape.

Elegant body features.

Comfortable ride.

Luxurious car interior.

High goodwill.

Prestigious car history.

Good resale value.

Swift distribution channels.

Updated safety features (Air-bags, seat-belts, ABS braking,Safety beams etc.)

Low fuel consumption·

Strengths

Page 15: Presentation on toyota by MIAN >M .Shahnawaz

Weaknesses• People often criticize the breaking of the car although that

braking system of the car has been updated to ABS but still the body rolls when the brakes are applied at high speed.

• The cheesy of the car is not stable while doing high-speed sharp turns.

• The body of the car is too heavy.The rims and tires of the car are not impressive.The cars steering is a bit light and the driver cannot feel the road.

Page 16: Presentation on toyota by MIAN >M .Shahnawaz

Opportunities

• Making a sporty version of the car just like the CIVIC TYPE-R,this is the faster racing version of HONDA CIVIC .

• Extra market can be captured by introducing Company fitted CNG Kitts in the car.

Page 17: Presentation on toyota by MIAN >M .Shahnawaz

Threats• Swift competition from other manufacturers’ mainly Japanese and Korean car-makers.

• High oil prices resulting in decrease in demand of fuel thirsty sedans.

• Global inflation due to increase in population and high oil prices may result in decrease in demand of sedans.

• Increase in demand of other cars may result in downward trend of the brands goodwill.

• Lower prices of Korean car manufacturers may be a threat in the future. But presently Korean cars are not making a big impacting the market because of

reliability and resale problems.

• Currently Pak Suzuki is posing a threat as Pak Suzuki is producing cheap cars and is targeting the lower-middle and middle income group consumers.

• Permission given by the Government to the overseas Pakistanis to import used cars in Pakistan.

Page 18: Presentation on toyota by MIAN >M .Shahnawaz

IFE MATRIX  Strengths Weight Rat Score

1 Competitive pricing. 0.03 2 0.06

2 High market share. 0.07 4 0.28

3 High durability. 0.08 3 0.24

4 Easy availability of spare parts. 0.07 3 0.21

5 Aerodynamic body shape. 0.02 2 0.04

6 Elegant body features. 0.05 2 0.1

7 Comfortable ride. 0.03 4 0.12

8 Luxurious car interior. 0.09 3 0.27

9 High goodwill. 0.07 4 0.28

10Prestigious car history. 0.06 3 0.18

11Good resale value. 0.05 4 0.2

12Swift distribution channels. 0.02 3 0.06

13

Updated safety features (Air-bags, seat-belts, ABS braking,Safety beams etc.) 0.05 2 0.1

14 Low fuel consumption 0.05 3 0.15

15·As production of vehicle is based

on foreign joint ventures of 0.05 2 0.1

 

Japanese origin, the product quality is of international standard.      

         

  Weaknesses Weight

Rat Score

         

1People often criticize the breaking of the car although that 0.07 3 0.21

 braking system of the car has been updated to ABS but still the      

 body rolls when the brakes are applied at high speed.      

         

2The cheesy of the car is not stable while doing high-speed sharp turns. 0.04 3 0.12

         

3 The body of the car is too heavy. 0.05 4 0.2

4The rims and tires of the car are not impressive. 0.02 1 0.02

5The cars steering is a bit light and the driver cannot feel the road. 0.03 3 0.09

    1   3.03

         

Page 19: Presentation on toyota by MIAN >M .Shahnawaz

EFE MATRIX  Opportunities W R S

1

Making a sporty version of the car just like the CIVIC TYPE-R, this is the faster racing version of HONDA CIVIC having 200bhp and a sports body frame.

0.15 3 0.45

       

2

Extra market can be captured by introducing Company fitted CNG Kitts in the car.

0.2 4 0.8

       

         

  Threats W R S

1 Swift competition from other manufacturers’ mainly Japanese 0.08 3 0.24

  and Korean car-makers.      

         

2 High oil prices resulting in decrease in demand of fuel thirsty 0.09 3 0.27

 sedans. But the fuel Consumption of Toyota Corolla is fairly decent.      

         

3 Global inflation due to increase in population and high oil prices 0.07 2 0.14

  may result in decrease in demand of sedans.      

         

4 Increase in demand of other cars may result in downward trend 0.06 2 0.12

  of the brands goodwill.      

         

5 Lower prices of Korean car manufacturers may be a threat in 0.12 3 0.36

  the future. But presently Korean cars are not making a big impact      

  in the market because of reliability and resale problems.      

         

6 Currently Pak Suzuki is posing a threat as Pak Suzuki is 0.16 2 0.32

  producing cheap cars and is targeting the lower-middle and      

  middle income group consumers.      

         

7 Permission given by the Government to the overseas 0.07 3 0.21

  Pakistanis to import used cars in Pakistan.      

    1   2.91

Page 20: Presentation on toyota by MIAN >M .Shahnawaz

    TOYOTA   HONDA   Mitsubishi  

Critical Success Factor Weight Rating Score Rating Score Rating Score

               

Advertising 0.2 3 0.6 4 0.8 1 0.2

Product quality 0.1 4 0.4 3 0.3 2 0.2

Price Compititivness 0.1 4 0.4 3 0.3 3 0.3

Management 0.1 3 0.3 2 0.2 2 0.2

Financial position 0.12 4 0.48 3 0.36 3 0.36

Costomer Loyality 0.1 4 0.4 3 0.3 2 0.2

Global Experience 0.2 3 0.6 3 0.6 4 0.8

Market share 0.08 3 0.24 2 0.16 1 0.08

               

  1   3.42   3.02   2.34

Competitive Profile Matrix CPM

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Matching Stage

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TOWS MATRIX

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TOYOTA COROLLA BCG MATRIXSTAR

2.0D Xli 1.3

QUESTION MARK

GLI

+CASH COWS 2.0D Saloon Altis

DOGS SE Saloon

Page 25: Presentation on toyota by MIAN >M .Shahnawaz

The McKinsey / General Electric Matrix

Typical factors that affect Market Attractiveness:

- Market size- Market growth rate- Market profitability - Pricing trends - Competitive intensity / rivalry - Overall risk of returns in the industry - to differentiate products and services- Demand variability- Segmentation - Distribution structure 

Typical factors that affect Competitive Strength of a Strategic Business Unit:

- Strength of assets and competencies- Relative brand strength- Market share- Market share growth- Customer loyalty- Relative cost position (cost structure compared with competitors)- Relative profit margins (compared to competitors)- Distribution strength and production capacity- Record of technological or other innovation- Access to financial and other investment resources 

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SPACE MATRIX OF TOYOTA

Page 30: Presentation on toyota by MIAN >M .Shahnawaz

Suggested strategies

• Developed and produced multi product line for different income class.

• Design less fuel consuming engines.

• developing new brands with unique features.

Page 31: Presentation on toyota by MIAN >M .Shahnawaz

Recommendation

• Invest in other products line .

• Make hybrid car.

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?

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