Zaraei Ootaque,Nara , Sukkur

Team Leader:

Sadiq Nawaz

Ali Abbas Shah

Shahid Lateef

Amjad Ali

Wajahat Ali

It was started on 15 April 2012 by Mian Nazeer

Ahmed

It is located at Near Nara, Taluka Salhpat and District

Sukkur

Initially Mian did contract with the Prince Meer Raza

Mehdi Talpur

It is a 200 acres of a land

It is on lease for 1 year and Yearly Payment

Initially investment was Rs: 3,000,000 for land

Zaraei Ootaque was started from Rs: 150,000

It cultivates two Major crops

Wheat

Cotton

Vegetables

Zaraei Ootaque Profile

There are 25 Farmers are engaged for Firm’s

Cultivating

Farmers have 50% of crops

Others are on payroll basis

Seeds ( , 886, , 666, 446)

Vip333 ( It is mostly used in Zarai forming)

Provide Consultancy to Farmers

Guideline About Modern Methods of Farming

Pesticide

Fertilizer

Micro Nutrients Potassium, Sulpher, Zinc, Nitrogen

Products and Services

Fertilizer & Pesticides Industries

Z/O Fields

Zaraei Ootaque

Processing Units

Consumer/ Farmer

Wholesalers

Shoaib Seed

Corporation

Supply Chain

Major Crops From Starting

To Ending

Cotton April to May Oct to Nov

Wheat Nov to Dec April to May

Rice June September

Maize February May

Sugarcane Mostly in March

Nov to Dec

Major Crops of Zaraei Ootaque

Major Vegetables Pictures

Potato

Onion

Tomato

Green chilies

Cabbage

Lady finger

Major Vegetables of Zaraei Ootaque

Provide incubation center to Zarai Oataque by SIBA

Words of mouth by farmers

Seminars at different places

Through Business Plan competition

Social gathering

Meeting with landlords ( Begam Saeedda Soomoro and

others)

Marketing Activities of Zaraei Ootaque

Tillage Rapper

Disc Harrow

Spray machine

Tractor

PH Meter

PPM

Machinary and Equipment

It is characterized on Small scale or Substance firm

Traditional means to do thing in that way which usually

be done

It prevented in developing countries with poor Infra-

structure and smaller manufacturing

There is no way of using scientifically methods

It is walking up and down the field row by row with a

plough that is pulled by cow or bull

Traditional V/S Modern Farming

Traditional Farming

Modern Farming

Traditional V/S Modern Farming

Modern farming is scitentific way of farming

It includes usage of modern machines

Modern farming is very difffernt from traditional farming

it helps to increase per acare yield

fertilizer and pestiziee are commonly used to get much more cleaner crop with more retrun per acre

It involves much bigger equipment and less labor requirement

it is a best farming for getting more production

SWOT AnalysisStrength

Good Machinery

Owner is well versed of Modern Methods

Storage System and Covered all the Nara Areas

Good Water System

Well financed

Providing Seeds, Pesticides, fertilizer and also

consultancy to farmer

Weakness Some Equipments are not functioning like PPM

and PH

Land on lease

Not a share in Sukkur Market

Un registered with government

SWOT Analysis

Opportunity

Big Market In Sukkur For Capture

First Move Advantage

Threat

Entrance of New Competitor

Original owner of land can finish the contract of lease

Al-Noor Rice Mill, Sukkr

Rice accounts 2.7% of the value added in agriculture

and

0.6%of GDP.

21% of global human enegy and 15% of protein per

capita.

provides minerals, vitamins, and fiber.

from US $2.18 billion in 2009-10 to US$1.92 billion in

2012-13.

UAE, Iran, Saudi Arabia, Kenya and Afghanistan.

About Rice in Pakistan

Production and Yield of Rice

Year Area (000) Production (000) Yield(kgs/Hect.)

2008-09 2,963 6,952 2,346

2009-10 2,883 6,883 2,387

2010-11 2,365 4,823 2,039

2011-12 2,571 6,160 2,396

2012-13 2,311 5,541 2,398

Federal Bureau of Statistics, Government of Pakistan

Start in 1993 by Mr. Noor Muhammad Bhotto.

2.5 acres at Arain near Sukkur Airport.

Initial investment was 26 lacs, now this time it has

a worth of 15 million.

Super Kernel

IRRI-6

IRRI-9

Kainaat

Al-Noor Rice Mill

Type of Rice

Total 21 employee are working.

6 employee are on payroll.

15 employee are on wages.

Status Salary

Permanent Employee (1 person)

Rs: 15,000 – 20,000 (Approximately)

Daily Wages: Loading Unloading Refill sacks Dry Rice

Rs: 800 – 1200 per day (Approximately)

Human Resource

Farmers Pre-harvest Contractors

Local Market

Al-Noor Mill

Export Open Market of Punjab &

Sindh

Consumer

Processing indurties

Supply Chain

Suggestions for Zaraei Ootaque

Cultivate other crops

Open franchise atleast in whole sindh

Proper Office of Zarae Ootaque

Modern Machineries

Build Reservoirs, if cannals have no water

Suggestions for Al-Noor Rice Mill

Proper cleaniness

Proper infrastructure

Safety for machiniest

Electricity

Awareness about safety to employee

Advanced machinery for operation