PEARLS AND DIAMONDS JEWELRY

Background of the Company

Executive summary Philosophy Vision Mission Organizational Structure SWOT

COMPANY STATUS

MARKET SHARE SALES FIGURES

TARGET LOCATION

INTRODUCTION OF NEW PRODUCTS

SALES

TARGET MARKET POSITIONING 4P

PUBLIC RELATIONS

CONSUMER PROMISE ADVERTISEMENT PROMOTION SALES PROMOTION

FINANCIAL

FINANCIAL OUTLOOK FINANCIAL ANALYSIS

SUCCESS METRICS

Executive summary

Pearls and Diamonds Jewelry is a designer and manufacturer of unique pearl and diamond jewelry. Pearls and Diamonds Jewelry makes many designs in the form of earrings, rings, necklace, and pendants, and bracelets. All of the products are designed and manufactured by Francisco Dela Cruz.

Each piece of jewelry is a work of art in itself, very special and unique. Most people will feel that Pearls and Diamonds Jewelry's pieces are like nothing else they have ever seen. Pearls and Diamonds Jewelry will be selling directly to end consumers through his website as well as at exhibitions/shows. Pearls and Diamonds Jewelry will also use galleries and specialty jewelry retailers as a distribution channel as well.

Philosophy

To own P & D jewel is luxurious and exceptional pleasure. To wear it is to reflect the purity of the ocean ... the mystery of creation ... and to know you are adorned with the finest cultured pearls in the world.

Vision

To adorn the necks of all the women of the world with pearls and diamonds.

Mission

To uncover the finest materials with original design and excellent craftsmanship to transform them into the most elegant jewelry imaginable.

Organizational StructureCeo

Princess Casem

Product management head

Hazel Robles

FinanceHead

Janine San Diego

Marketing headLiezel Romas

Research and DevelopmentJolina Borlagdan

General managerRegelyn Ricohermozo

SecreataryJean Delos Santos

Public Relations Head

Blessserie Lauron

“Timeless elegance and sophisticated modern design”

SWOT

Strengths• Uses only highest quality of

cultured pearls.• Understated beauty and

elegance.• Unique designs and natural

cultivation process.• Customizable, available in

different lengths, sizes and grades of pearls.

• Each piece is having supreme dedication, passion and elegant design.

Weaknesses• Despite high product quality, the brand is losing out on brand recall and availability

• Limited global reach and needs to use the franchising model and retail modelGo ahead an replace it with your own text. This is an example text.

SWOT

Opportunity

• Can go into accessories like purses, watches and etc

• Brand recall can be increasing by creating a buzz by creating ads.

• Tie-up with fashion brands and events

Threats

• Raw materials prices are increasing

• Pearls are used by some specific age group, not so popular in youngsters.

• Many fake and duplicate pearls have come, creating option for consumers to buy cheaper products.

COMPANY STATUS

MARKET SHARE

59%

23%10%8%

Bulgari

Pearls and Diamonds Jewelry

Tiffany and Co.

Harry Winston

COMPANY STATUS

SALES FIGURES

Bracelets

Necklace

Earrings

Rings

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5

4.3

2.5

3.5

4.5

Target Location

AUSTIN, TEXAS

Austin, Texas

•Metropopulation: 1,716,291 (up 20% between 2004 and 2009)•Per-capita income growth up 20.2% from 2002 to 2007)•Employment (job expansion of 9.5 percent between 2005 and 2010)•Small business growth (up 1.5 percent from 2007 to 2008)

Austin is the state capital. Texas has no personal or corporate income tax. High quality of living and low living cost. It has a number of angel investment groups that focus on startup businesses.

2004-2009

2002-2007

2005-2010

2007-2008

0

10

20

30

40

50

60

Metropopula-tionPer-capita Income GrowthEmploymentSmall Business

The future branch will be located near Austin Bergstrom International Airport

-best domestic airport worldwide-an estimated 9.1 million

passengers-located southeast of the business

district of the city of Austin, and is the gateway to Central Texas. 

Introduction of New Products

Ocean Ripple Pendant

One Necklace, Three Looks

Ocean Strand Necklace

Ocean Bracelet

Ocean Ring

Target market

Demographics: Female Ages 30 – 40 Upper women from upper class Women interested in buying diamonds and

pearls jewelry

Positioning

P & D Jewelry will be focusing on two distinct groups of customers:

the end consumers and retailers.

4 P

Product

Package

Place

Price

$1,950 $1,950

32,000 PHP 21,000 PHP

10,000 PHP 12500PHP

15,000 PHP

7,000 PHP

Consumer Promise

P & D Jewelery gives its customers the unwavering dedication to provide the best quality of jewelry products. It offers the following benefits to their customers:

Selection Accessibility Customer service Competitive pricing

- Unique,luxurious and well worth seeking out

Advertisement

We distribute various brochures every month.

Special issue during; Valentines day, Christmas, Mother's Day

We have various website depending on the region:www.pearlsanddiamonds.com.ph - Philippines

We give also advertisement on the following magazines: JCK magazine, Art Jewelry Magazine and Time magazine

Promotion

Pearls Diamonds

ASSOLINE

Sales Promotion

There are discounts on special days. We make 15 % discount for the wedding

couple. 30% discount for bulk purchase We provide Installment payment options

or skip options available.

Financial outlook

Demand for high-valued pieces like engagement rings will drive industry growth, as competition from budget-conscious retailers and supercenters remains limited. Furthermore, revived demand for luxury goods will cause stores to raise their prices, benefiting profit margins

Financial Analysis Equipment

Quantity Price

Furniture 350 1,000,000

Accessories

7000 500,000

Case 7000 700,000

Automatic Shutter

70 300,000

Air Conditioning

20 400,000

Heating and Lighting system

245 800,000

Plaster decorations

70 300,000

Paints 100 700,000

Equipments

Quantity Price

Granites 1000 2,000,000

Weight machine

300 1,000,000

Rent 7 7,000,000

Notary Expenses

7 500,000

Civil Government Expenses

7 500,000

Accountant Expenses

7 800,000

Success Metrics

By the year 2015, P & D Jewelry will top the industry

By the year 2020, we will accumulate 47 trillion pesos

By the year 2023, we will conquer United States of America