INTERNSHIP PROJECT REPORT

RAJAT

Technological Institute of Textile & SciencesBHIWANI , HARYANA

FIRST OF ALL WE ARE THANK FULL TO MS. BHAVYA MISHRA (HR FOBO PEPSICO),MR. PRAVIN SAINI , MR. PRAVEEN KUMAR TIWARI, MR. ARUN SHARMA, MR. VINAY SHARMA FOR THERE POSITIVE RESPONSE AND FOR PROVIDING US GREAT OPPORTUNITY FOR LEARNING AND KNOWING HOW PEPSICO WORKS.

RAJAT , VISHNU

ABOUT PEPSICO MISSION AND VISION HISTORY PEPSICO BRANDS SWOT ANAYSIS COMPETITOR EDGE AND ND WD CBD(CHALO BAZAR DAY) QPDS AND QPS ANALYSIS ON RMS STRETRGIES OF NEW PRODUCT LAUNCHING SUGGESTIONS REFERANCE

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate.

ABOUT PEPSICO

MISSION

“Our mission is to be the world's premier

consumer products company focused on

convenient foods and beverages. We seek to

produce financial rewards to investors as we

provide opportunities for growth and enrichment

to our employees , our business partners and the

communities in which we operate. And in

everything we do, we strive for honesty, fairness

and integrity.”

VISION

"PepsiCo's responsibility is to continually

improve all aspects of the world in which we

operate – environment, social, economic –

creating a better tomorrow than today."

“Our vision is put into action through programs

and a focus on environmental stewardship,

activities to benefit society, and a commitment

to build shareholder value by making PepsiCo a

truly sustainable company.”

PepsiCo, Inc. was established through the merger of Pepsi-Cola and Frito-Lay. Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist.

HISTORY

PEPSICO IN INDIAPepsiCo entered India in 1989 and in a short period, has grown into one of the largest MNC food and beverage businesses in the country. PepsiCo’s growth in India has been guided by “Performance with Purpose”, its goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and lower our Costs through energy and water conservation, as well as reduced use of packaging material; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate.

Large investor in India with strong brandsA growing portfolio of enjoyable and wholesome snacks and beveragesModel partnership with over 24,000 farmersGlobal leader in water conservation:Care for the environmentExemplary employment practices

PEPSICO IN INDIA

PEPSICO BEVERAGE BRANDS

PEPSI 19897 UP 1990

MIRINDA 1991SLICE 1993 AQUAFINA 1999

MOUNTAIN DEW 2003

GATORADE 2004

TROPICANA 2004

Strong leadership from CEO Indra Nooyi Large, yet focused brand portfolio High level of customer loyalty for most of the brands within product

portfolio Extensive experiences in mergers and acquisitions Integrated supply-chain and distribution practices across PepsiCo brands

STRENGTHS

Weaknesses High level of dependence on large supermarkets such as

Wal-Mart Overdependence on domestic market in the USA “Aquafina” tap water scandal Tropicana Kids orange juice product recall.

Opportunities Increasing presence in emerging markets such as China

and India Engagement in product differentiation strategy Rising revenues through increasing the share of healthy

food and beverages in product portfolio

Threats New competitors from emerging economies from the East High amounts of sugar or salt in products being criticised by

government and non-government health organisations Rapid decline in the sales of carbonated drinks New product recalls due to quality scandals Change in consumer taste

COMPETITORS

FIGHT WITH COKE

EDGE INCLUDE

FIRST LOCATION CHARGING CHILLED AVAILABILITY

BENEFITS OF EDGE• INCREASE SALE• VISIBILITY OF PRODUCT• AVAILIBILITY• EASY TO TAKE AND PLACE ORDER

WHAT IS VISI FIRST LOCATION

VISI MUST BE PLACED ANYWHERE OUT SIDE THE OUTLET AT THE ENTRANCE ANYWHERE INSIDE THE OUTLET VISIBLE FROM THE COUNTER

PSR (PRE SALES REPRESANTATIVE)TAKING ORDER FROM MARKET

WORKS/STEPS OF PSR

PREPRATION GRADE THE CUSTOMER CHEAK STOCK MERCHANDISING DETERMINE THE ORDER PRESENTATION EVALUATION ADMINISTRATION

SOFTWARE DEVICE FOR PSR IS SAMNA(SALES AUTONATION MAG. FOR NEW EAGE)

POG (PLANNEGRAMME) OF VISI

DIET PEPSI PEPSI DEW MIRINDA 7UP NIMBU MASALA SODA SLICE SLICE ALPHONSO LEHAR SODA NIMBOOZ AQAFINA

BENEFITS OF POG

EASILY DETERMINE THE STOCK SAVE ELECTRICITY BRAND IMAGE IN CONSUMES MIND EASILY HANDLING INCREASING SALES ATTRACT THE CUSTOMER

Numerical DistributionThe numeric distribution is the percentage of outlets that have specific SKU or portfolio on stock, out of total relevant number of outlets in the market.

ND = Supplied Outlets / Total Number of Outlets x 100%

Weighted DistributionThe weighted distribution is considering ratio between total volume of the company that is sold in the market, versus total sold volume of the relevant category.

WD = Volume Sold / Total Market Volume Sold x 100%

RELATION BETWEEN WD , ND AND EDGE

ND STANDAS FOR NET DISTRIBUTION AND EDGE STANDS FOR EVERY DAY GREAT EXECUTION. SO IF OUR NET DISTRIBUTION INCREASE THEN OUR EDGE ALSO INCREASEWHICH INCLUDE FIRST LOCATION , CHILD, AND AVAILIBILITY.

IF DISTRIBUTION CHANNAL IS GOOD THEN ALL THE SKU ARE AVAILIBLE IN THE MARKET WHICH INCREASE IMAGE AND SALE OF THE ORGANISATION.IF NOT THEN VICE VERSA. WE CAN SAY THAT POSSITIVE RELATION BETWEEN THE DISTRIBUTION AND EDGE .

CBD (CHALO BAZAR DAY )

CBD ( CHALO BAZAR DAY ) ALSO KNOW BY SALES DAY OF A SPACIFIC PRODUCT. LIKE LATESTLY PEPSICO

FOCUSING ON SLICE ALPHONSO SO ALL THE SALES TEAM OF THE UNITS SALES THE SPESIFIC PRODUCT WITH

EXTRA EFFORTS COMPANY GIVE THEM SPACIAL GIFTS AND INSENTIVES FOR COMPLEATING TARGETS

QPDS (QUANTITY PURCHASE DISCOUNT SCHEME)

QPDS SCHEME IS THE SCHEME OF DISPLAY OF THE SKU OR PRODUCTION WHICH COMPANY PAY TO RETAILER FOR THE DISPLAY THE PRODUCTSFOR EG. RS. 1 FOR ONE BOTTEL

QPS (QUANTITY PURCHASE SCHEME)

IN QPS SCHEME COMPANY PROVIDE SOME BANIFITS TO RETAILER OR WHOLESAILER ON THE PURCHASING OF HIGH CARTOONS OR STOCK.FOR EG. TAKE 12 CARTOONS AND GET 1 FREE

ANALYSIS ON RMS COMPARISION OF YTD 2014 AND YTD 2015

Unit Highest movement Increase or decrease

Mp Mirinda Increase

NGCG Mirinda Increase

Orissa mirinda Increase

Jharkhand Mirinda Increase

Dharwad 7up Decrease

Bihar Mirinda Increase

Jammu 7 up Increase

Cap 7up Decrease

We can say that mirinda has a highest movement in the brands .by increasing trends in units.And in sku,s 300 ml sku has increasing in NGCG , Orissa, Jharkhand, Bihar ,Jammu mostIn another units ..also increase and decrease in ss pet , ms pet etc.

Which brand has move highest Which SKU in every brand move highest

REPORT ON COLA RMS ANALYSIS Comparison of YTD 2014 AND YTD 2015

TU is the king of cola market with a very high sale in the whole markets or units. Pepsi can increase in Bihar unit where others units it may be same as 2014 or in decreasing trend.Pepsi MS pet 1 letter. has high RMS in DharwadPepsi SS pet 400ml. has high sale in Jammu . According that analysis Pepsi take 2nd position in these units where TU take first . in some units and SKU Pepsi compete with thumps up . with increasing and equal trends. If we seen overall market than TU is in high position in cola.

Reasons of decreasing trend Availability of SKU Packaging Advertisement issues Price factors should be there Taste Preference of consumer Relation with retailers

SUGGESTIONS

TAKE FOCUS ON SALES FORCE AND MEN FORCE OF SALES TEAM HIRE ATVM MACHINES FOCUS ON HARYANA SALES OF PEPSICO FOCUS ON RURAL AREA FOCUS ON STOCK MAINTAINCE IN GODOWNS

http://research-methodology.net/pepsico-swot-analysis-2014/http://pepsicoindia.co.inhttp://pepsico.comhttp://slideshare.inhttp://google.comhttp://pepsicoedge.comhttp://pepsicoindia.co.in/company/our-mission-and-vision.htmlData by company

REFERENCE

THANK YOU