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8/6/2019 Presentation Piyush

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By:AnamikaAbhinavAnkitaPoonamDeepak

Piyush


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Apress release is a written or recordedcommunication directed at members of the newsmedia for the purpose of announcing something

claimed as having news value.


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The use of press releasey use of a press release is common in the field of public

relations

yA press release provides reporters with the basics theyneed to develop a news story.

y Press releases can announce a range of news itemssuch as: scheduled events, personal promotions,

awards, news products and services, sales and otherfinancial data, accomplishments, etc.


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y . Some of these common structural elements include:

y Headline used to grab the attention of journalists

and briefly summarize the news.y Dateline contains the release date and usually the

originating city of the press release.

y Introduction first paragraph in a press release,

that generally gives basic answers to the questions ofwho, what, when, where and why.

y Body further explanation, statistics, background, orother details relevant to the news.


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y Media contact information name, phonenumber, email address, mailing address, or other

contact information for the PR or other mediarelations contact person.


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Noticey It is a written form of information in which all the

required information must be given in a simple ,

consise and attractive manner so that people canread it.

y The idea of writing a notice is to draw attentionto something or some event that would take place

yThe notice must state the place , day and time ofthe meeting.


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y It should contain the matter to be discussed inthe of meeting may be personally or by post at

the address entered in the record of the company.y It is generally supposed to be pinned on a wall ,

notice board , are a popular & effective way ofreaching out to the general staff for whom they r

meant.


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Format of noticeTIVOLI CLUBALPHA _ GREATER NOIDA

Would all member of this club who would like to attend the

31st December. celebration with dinner on Thursday 31 dec ,please sign their names below and also indicate the numberof guest they wish to bring.

P.K . Ahuja26th december 09

Name No of guest.. .... ... ..


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Press conferencey The purpose of a press conference is to convene the

media, release new information to them, to highlight

an upcoming action.y Generally, there are two types of press conferences -

reactive and proactive.

y Reactive press conferences respond to breaking news,

and proactive ones are done at your initiative to createor announce a story.


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y The best time to hold a press conference is between10:00 a.m. and 3:00 p.m.

yThe best days to hold a press conference are Tuesday,

Wednesday and Thursday (the earlier the better!).Fridays tend to be poor news days because the story

will end up in Saturday's paper, which has the lowest

circulation.


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y The Event

y O

n the day of the event:yYou should arrive about one hour early to check the

room.

y Have all your speakers arrive early so they can be

briefed on the agenda, review their talking points andgo over possible questions from reporters.

y Start the press conference on time and keep theagenda portion short and to the point (30 to 45

minutes). Allow ample time for questions and answers.


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MAILSHOTSy These are those letters /cards/pamphlets, which are

used by any organization, to reach out to a very large

number of potential customers and sometimes to theemployees as well.

y These letters are addressed to those particular kind ofcustomers whose addresses are found with the help of

the directories or professional associations.


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Characteristics ofMail shotsy They are always sent through the normal postal

channel.

y

All the mail shots are very persuasively drafted.y They are generally accompanied with reply coupons

and self-addressed ,postage-paid envelops.

y The type of ,form ,layout and language of mail shotswill entirely depend upon the kinds of customers and

the market they are aimed at.


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REPLYCOUPONSyA reply coupon is a coupon that may be redeemed for

airmail postage of a standard 20 gram letter anywhere

in the country.yWhen one writes to a stranger and requests, it is

considered polite to enclose a self-addressed stampedenvelope. This works well when both persons live in

the same country; however, if they are from differentcountries, the enclosed postage stamp will not bevalid.


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BRITISH

REPLY

COUPONS


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INTRODUCTION TO TELEGRAMy Telegram now no longer bears the badge

of emergency. There are hundreds of telegrams which

bring news of joy, congratulation or goodwill, orconvey social messages or for business purposes.Messages in telegram must be brief and clear.


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FEATURESy 1. Receivers address, senders name and the

message must be written in block letters.

y2. Sentences are divided with STOP.

y 3.Messages should be brief because every wordscounts.

y Time should be written in words such as ten-

thirty or twenty forty five.


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TELEXy Telex is replacing letters as the fastest means of

correspondence . When a message is typed out by

an operator it immediately appears on th

erecipients machine.The charge for the use oftelex system is based on the time an operatortakes to send the messages.


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Featuresy 1. Atelex is sent where face to face or

telephonic conversation is not possible.

y 2.Atelex is preferred over letters because oftime and cost considerations.

y 3.Amajor advantage ofTelex is that the receipt ofthe message by the recipient could be confirmed

with a highdegree of certainty.


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FAXy Fax Messenger is a special transaction-oriented service

that bridges the communication gap. It is fully

automated, and it uses a special file - to connect thetwo parties seamlessly.


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CONT...y 1.Most of the organizations have their own fax

machines for quick transmission of messages.

y

2.Besides messages visual material like diagramsphotographs etc are easily and speedilytransmitted.


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INTRODUCTIONOF

INTERNETy The Internet is a global system of interconnected

computer networks that use the standard technique to

serve billions of users worldwide.y It is consists of millions of private and public, academic,

business, and government networks of local to global

scope that are linked by a broad array of electronic and

optical networking technologies.


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USESOFINTERNET1)INFORMATION SHARING

It means both giving & receiving information in the form of files/pages.Internet is fast becoming a service where authentic information is available

on any topic under the sun.

2)SENDING& RECEIVINGMESSAGES(E-MAIL)

The terminology used is E-mail or electronic-mail. This refers to theelectronic transmission of messages, letters, documents and other materials.

3)Advertising

Now a days various companies, professionals advertise through internet.Advertisements are put on different which allow advertising. The websitescharge a fee for advertising on their sites.


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E- Commercey Electronic commerce defined as the use of electric

transmission medium (telecommunication) to engage

in the exchange ,including selling and buying, of theproducts and services requiring transportation, eitherphysically or digitally, from location to location.

y E-commerce includes retail shopping, banking, stocks

and bonds trading, auctions, real estate transactions,airline booking, movie rentalsnearly anything youcan imagine in the real world


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Advantages ofE-commercey Increases sales, decreases cost

y Allows small businesses to have global customer base

y Reduced cost through electronic sales enquires, price quotes

and order taking

y Provides purchasing opportunities for buyers(businesses can identify new suppliers and partners)

y Increase speed and accuracy for exchanged

information, thus reducing costy Business can be transacted 24hrs a day

y The level of detail of purchase information is selectedby user


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Disadvantages ofE-commercey Inability to sell some products (e.g. high cost jewelry

and perishable foods, although supermarkets likewww.Tesco.com delivers to your home)

y The newness and evolution of the current technologyy Many products require a large number of people to

purchase to be viabley High capital investment


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B2C e-commercey Description

y Businesses sell products or services to individualcustomers (consumers)

y Exampley Walmart.com sells merchandise to consumers through

its Web site

y Sells computers to individuals (B2C)


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B2BE-commercey Description

y Businesses sell products or services to other businesses

y

Example

y B2B can be open to all interested parties (e.g.commodity exchange)

y Purchases parts (e.g. hard drives, power supplies etc.)from a supplier (B2B)

yWeb sitey www.grainger.com


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C2C e-commercey Description

y Participants in an online marketplace can buy and sell goods witheach other

y Exampley Consumers and businesses trade with each other on eBay.com

y On www.eBay.com individuals buy and sell this brand of computers(C2C)

y Web sitey www.ebay.com


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B2G e-commercey Description

y Business sell goods or services to governments and

government agenciesy Example

y Sells computers to the Government to be used in schools(B2G)

yWeb sitey www.pd.dgs.ca.gov/calbuy/default.htm


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E-MAIL is simply a store and forward method of

composing, sending, storing ,and receiving

messages over electronic communication

systems.


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Structure of anInternet email consists of two major sections.

Header Body


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Types of usage of e-maily Information sharing

y Sending and receiving message

yAdvertisingy Marketing


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Using E-MAILTo send an e-mail message we have to take the following

steps:

log onWe choose the receiver of our message. For this step

we need to know the e-mail address our recipient

Then we compose the message and write text in the

message boxWe instruct the program to send the message


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Continue.To read our e-mail message we proceed as follows:

log on

Look at the list of our new mail

Choose the message we want to readHandle the current message by deleting storing,

printing or replying

Continue to read other messages


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E-MAIL

ETIQUT

EE

yAnswer swiftly

y Do not use reply to all

y Use proper structure and layout

y Identify yourself and the topic

yAnswer all questions

y Be concise

y Use proper spelling ,grammar and punctuation


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Contd..y Do not write in capital

yAvoid long sentences

y Use active voice instead of passive voicey Read the e-mail before you send it


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INVITATION TO TENDER

y Dictionaries explain the etymology as coming fromO

ld Frenchtendre

, which means "to offer".invitation to tender (ITT) (often called

tenderfor short) is a special procedure for generatingcompeting offers from different bidders looking to

obtain an award of business activity in works, supply,or service contracts.


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TENDER

y Open tenders, open calls for tenders, oradvertised tenders are open to all vendors orcontractors who can guarantee performance

y Restricted tenders, restricted calls for tenders orinvited tenders are only open to selected prequalified

vendors or contractors


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Terms related to TENDERy Double envelope system

y Tender box

y Security Deposits


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Tender requirementsy

Tender responses should provide the information set out in the followingparagraphs:

y Capacity

y The nature of your organisation

The size of your organisation and its current turnover.

y Project plan:y Explain the project to minimizes the burden.y

The timescale to complete the project.y

y An outline of your capabilities to undertake the presentation roles.y

Pricing structure

There should be fixed prices for the work outlined.y

Prefer to pay at the end of projecty


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Contdy

Procedure for tender selection

y Six copies, including one unbound copy, of tenders should be sent to the Council in thesecure envelope provided to arrive by 1200 on Thrusday 25March 2010.

y

The Council may invite one or more tenderersto an interview to further explain theirservice and how they can meet the Councils needs. Such interviews will be held at theTarget Space, Centre Point, London on Tuesday14October 2010.

y Selection criteriay

The contract will be awarded to the consultant(s) who demonstrates the followingcriteria (in no particular order):

yunderstanding of our requirements

y appropriate methodology, taking account the need to work closely other consultants ifappropriate, and to establish positive and productive working relationshipsSAMPLE


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BIDSy The bid is essentially an offer that is made for the

acquisition of goods, services, or assets. The process ofbidding takes place in a number of different settings,such as auctions and the stock market.

y The stock market is an excellent example ofhow the bid process functions. Bids on stocks andsecurities help to drive the market. Investors oftenlook for opportunities to acquire stocks that willultimately prove to enhance the value of his or herfinancial portfolio.


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AUCTION


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AUCTIONyAn auction is a process of buying and selling goods or

services by offering them up for bid, taking bids, andthen selling the item to the highest bidder. Ineconomic theory, an auction may refer to anymechanism or set of trading rules for exchange

y The word "auction" is derived from the Latin augre,which means "to increase" or "augment".


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y Englishauction, also known as an open ascendingprice auction. This type of auction is arguably the mostcommon form of auction in use today. Participants bid

openly against one another, with each subsequent bidhigher than the previous bid.

y Dutch auction also known as an open descendingprice auction. In the traditional Dutch auction the

auctioneer begins with a high asking price which islowered until some participant is willing to accept theauctioneer's price.The winning participant pays thelast announced price.


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DEPARTMENTOF PUBLIC ENTERPRISESBLOCK NO.14, CGO COMPLEX, NEW DELHI-110003

(Tel: 24360601)

Dated the 8th Nov.2007.AUCTIONNOTICE

It is notified for general information that one Ambassador Staff Car, two N.E.-118 cars and other unserviceable items such asphotocopying machine, Air Conditioners and furniture etc. belonging to this Department will be sold by public auction onFriday, the 23rd November,2007 at 11.30AM, Block No.-14, CGO Complex, New Delhi-110003.Various items will be auctioned inlots as per discretion of the Department of Public Enterprises. A list showing details of the items to be auction is enclosed.

The Officers supervising the auction will reserve the right of refusing, without assigning any reason, the offer of the highestbidder if in their opinion, it is not reasonable. The highest bidder will be required to deposit the amount of his bid plus tax at thefall of the hammer (cash payment in full) immediately and will also have to take delivery of the articles immediately.

The employees of the Department of Public Enterprises will not be eligible to participate in the auction.

(D. Dwarakanath)UNDER SECRETARY TO THE GOVT. OF INDIA.

SAMPLEOFAUCTION


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