présentation powerpoint
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European Commission
15th July 2003
Cable and Broadband contents
Olivier DE BAILLENX
Public Affairs Manager NC NumeriCABLE
DIGITAL TV AND RADIO. BROADBAND INTERNET
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I - Introduction: NUMERICABLE
II - TV and Internet offers
III - IP TV : presentation and first results
IV - Next step : broadband portal, content and services
V - Perspectives and challenges
AGENDA MEETING
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NC NUMERICABLE KEY FIGURES
• 100% subsidiary of Canal + Group
• Potential : 2.6 million households
• Fully digitalised network
• ISO 9002 certified
• National fiber backbone
Total Revenue 2002 : 148,2 M€
Home Passed 2,3 M
TV Subscriptions 765 000
Internet Subscriptions 49 900
Staff 600
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• Large sections of Paris suburban area
• Some of France’s most dynamic
cities: Lyon, Toulouse, Nantes, Nice,
…
Key systems
• Digital CATV available in all sites
(120 channels)
• Internet broadband in major cities
(128 k, 512 k, 1024 k eurodocsis)
• Smaller sites being considered for internet upgrade
Services offered
1 000 subs
5 000 subs
10 000 subs
CATV+InternetCATV only
Roubaix, Lille’s suburbsBoulogne/mer
Reims
BrestVersailles
NiortLyons + suburbs
Belfort
Toulouse Nîmes
Grenoble
MunsterHauts de Seine(Adetel)
Nancy
BastiaFréjus
Cagnes Nice
Saint Etienne
Béthune
Angoulème
Lens/Hénin
Nantes
Sète
Caen
Perpignan
VDM
DOUBLE PLAY IN FRANCELARGEST CITIES AND PARIS AREA
NC NUMERICABLE
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•Available in all sites•>130 channels•Interactivity/options/personalisation when digital
• Basic : 3 offerings (2 digital, 1 analogue)
• “à la carte” offering
• Antenna service for apartment buildings
OFFERING TV AND INTERNET
@@•Available in all major sites
•Proprietary ISP
• 3 unlimited access offers :· 128 kbp/s : 25€ / month
· 512 kbp/s : 40€ / month
· 1024 kbp/s : 50€ / month
• Special offer for municipalities/schools
•Attractive pricing for bundles
• Creation of a bundled product : Pack TV+Net
• discount for simultaneous subscription to TV and Internet
+@@
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/ A SUBSCRIBER AREADirect access to subscribers services : mail, personnal pages, on line help, subscribers goodies…
/ 12 THEMATIC AREAS WITH BROADBAND CONTENTS sports, news, games, movies, travel, music …
/ SERVICES shopping, SMS, broadand directory, TV programs, city maps…
/ LOCAL CONTENTlocal news and services
/ MORE THAN 30 PARTNERSHIPSAllociné, I-Télévision, Pages Jaunes, AFP, MCM, L ’Equipe.fr, Bourse Direct, Lycos ...
PORTAL AND INTERNET SERVICESOFFERING
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• time spent online : twice longer (vs narrowband using)
• mails : 64% brodband subscribers use mail services everyday (vs 43% narrowband users)
Ipsos Mediangles - Nov 2002
OFFERING Broadband advantages (vs Narrowband)
• Some differences between broadband and narrowband internet users :
• Online radio listening (32% vs 14%)
• music loading (35% vs 17%)• video loading (22% vs 8%)• video on line (20% vs 7%)• chat, online VG, instant
messages...
… Speed and (picture, sound) quality Always on ...
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• Goals– Technical and marketing test– Assessing a business model for a possible
commercial launch
• Description – target : Numericable internet subscribers,
located in Ile de France (Paris suburbs - 15.000 subscribers)
– start :14th of May– on line questions to test quality perception
and business potential
• TV Channels– I-Télévision (news), L’Equipe TV (sport
news), Canal J (kids channel), Match TV (entertainment), MTV Live
EXPERIMENTATIONIP TV
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• 4500 @ subscribers are currently testing the service
• audience : In average, 22 minutes/visit
• I- television (news channel) : best audience - short programs suited to this kind of TV audience
• Test goes on during all summer
• Next step : Go/No go decision for a commercial offer
FIRST RESULTSIP TV
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• Existing contents – video-clips and radios– Movies sneak previews– News (I-TV, local news on M6)– broadband directory, video guides– software loading
• New Contents :– pay music loading– pay games loading
• IP Television– commercial offer
• Launch : to be decided...
NC BROADBAND PORTAL
Aim : defining a specific portal for all broadband contents
NEXT STEP
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• Business model to define - two ways :
• partnership with companies (TV channels, movies or music providers/studio) - sharing revenues
• Numéricable specific services : like TVOD, with new kind of STBs
These subjects are under reviews
• National and local contents : mainly news - less video, movies and music
AND AFTER … PERSPECTIVES & CHALLENGES
• Technical : broadband capacity and associated costs
• Contents : few until now -• business model to be defined • access to programs (movies, music)
• Consumer confidence for pay services on @
• Legal : • necessity to define a liberal legal framework for
new services• no specific constraint on cable• VAT : encouraging new services with low TVA
rates
ChallengesPerspectives