Yuan Fu

Brand History

Brand Analysis

Brand Strategy

Brand History

1913– Mario Prada establishes Prada. Specializing in luxury leather goods

“Careful observation of and curiosity about the world, society, and culture are the core of Prada’s creativity and modernity. This pursuit has pushed Prada beyond the physical limitations of boutiques and showrooms, provoked an interaction with different and seemingly distant worlds, and introduced a new way to create a natural, almost fashionless fashion.”

--- Muccia Prada and Patrizio Bertelli

Brand analysis

1. People who pursue high-

quality goods

2. Who can stand for

innovations

3. Affluent customers who

are willing to spend more

than most

Target customer

Brand analysis

Sophisticated and trendsetting goods

Leading the high fashion trend

Rare and valueble materials and

sophisticated manufacturing

techniques

Positioning

Brand analysis

Digital marketing

E-store

Online newsletter

Week impact in

platforms

Poor actions in digital

marketing

Brand analysis

Platforms

PRADA LOUIS VUITTON BURBERRY

FACEBOOK 5,580K 18,378K 17,048K

TWITTER 695K 5.51M 6.35M

INSTAGRAM 7.8M 10.5M 6.5M

YOUTUBE 56k 121k 251k

Develop official APP

Enhance E-store service

Be more activated in

social media

Brand Strategy

Brand strategy

More opportunity for customers to

interact with Prada

More E-magazines,E-newsletters, etc.

Cooperation with large number of

sales website

A good search engine marketing

strategy

Thank You!

• What you wear is how you present yourself to the world, especially today when human contacts go so fast. Fashion is instant language.

---- Miuccia Prada