presentation recruitment agency expo feb 13
TRANSCRIPT
BUILDING REPUTATION AND SHARING THE LOVE!
@BlueSkyPR
Recruitment Agency Expo – February 2013
Expo 2012 – A quick recap
Why do recruiters need a brand?
How PR can help build a brand
PR is not just about the press
Press Coverage is everything?
If you are purely process driven – yes
If you are interested in real results – no
CONTENT IS KING
Shaping the message - Populist
From company blog post to Sky News
Shaping the message – interesting research
• Antal Global Snapshot • APSCo Monthly Trends• The Venn Index
Shaping the message – making the dull interesting
HR Zone X Factor Blog
Disseminating the message
Getting read ….and getting shared:
• Press• Online media• Website• Blog• Social Media
Channels
Disseminating the message
Online is where it's at
It can be there forever It’s easily shared It allows engagement
But …you need to be creative
The Principle in Action
The Principle in Action
Keep your eyes on the news and have an opinion:
Websites/Blog
Interesting news stories can make blog posts
Social Media Channels
Twitter Facebook LinkedIn Company PagesLinkedIn StatusYouTube
….and more
Tips of The Trade
Make bold statementsBe unexpected – contrarian – but
follow throughKeep your eyes and ears on the
newsDon’t sellThink SEO but don’t go
overboard
The questions to ask yourself
Would I want to read this?
Would I believe it?
Would I recommend it, tweet it , blog it?
It must pass the so what test……
Press Coverage – The Journey
Online Coverage – The Journey
Questions?
Interact with us: @BlueSkyPR facebook.com/blueskypr linkedin.com/blueskypr bluesky-pr.net/blog youtube.com/BlueSkyPRvideo http://pinterest.com/prbluesky/
www.bluesky-pr.net [email protected]