By :

(ACCA registration number:)

November, 2012

Oxford Brooks University

Research and Analysis Project BSc in Applied Accounting

Research Objectives and Overall Research

Approach

Reasons of Chosen Topic:

Background of the Organisation:

Research Objectives and Overall Research

Approach

Aims and Objectives of this Research :

Information gathering and Accounting/Business

Techniques

• Primary Sources:

• Secondary Sources:

• Ethical Issues:

• Limitations Of this Research:

Information gathering and Accounting/Business

Techniques

• Financial Analysis (Ratio Calculations):

• Profitability ratio:

• Liquidity ratio: etc

• Business Analysis (Business Model):

• Porter’s Five forces

• SWOT

• PESTL etc

Results and Analysis Financial Analysis

Graph 1 Workforce fatalities in BP Source: BP Sustainability Review 2010

Graph 2 Workforce fatalities in Shell Source: Royal Dutch Shell Plc Sustainability Report 2010

Results and Analysis Financial Analysis

Graph 3Recordable injuries frequency trend in BP and Shell Sources: BP Sustainability Review 2010, Royal Dutch Shell plc Sustainability Report 2010

Results and Analysis

Business Analysis

SWOT Analysis:

Results and Analysis

Business Analysis

Conclusions