presentation security build for v mware

Richard Sheng, Enterprise Marketing Director Trend Micro, Inc.

Security Build for VMware Business Opportunities with Trend Micro

6/6/2012 Confidential | Copyright 2012 Trend Micro Inc.

Trusted by Global 500 Companies

Trend Micro protects

100% of the top

10 automotive

companies.


96% of the top 50

global corporations.


100% of the top

10 telecom

companies.


80% of the top

10 banks.


90% of the top

10 oil companies.

• 10 of Top 10 Telecom companies 10 of Top 10 Automotive companies 9 of Top 10 Oil companies 8 of Top10 Banks

Agenda

• Transforming Enterprise Datacenter

• How partners can accelerate the Cloud Journey

• Business Opportunity with Trend Micro

6/6/2012 3 Confidential | Copyright 2012 Trend Micro Inc.

Transforming Enterprise Datacenter


Evolving IT Infrastructure

Classification 6/6/2012 5

Traditional IT Infrastructure Many Desktops, Many Servers, Many Datacenters

Physical



V V

V V

V V

V V

V V

V V

Increased Consolidation and Efficiency Virtual Server, Virtual Desktop

Physical

V V

V V

V V

+ Virtual



V V

V V

V V

V V

V V

V V

Increased Cost Effectiveness Cloud Server, Cloud Desktop

V V

V V

V V

Physical + Virtual + Cloud

Datacenter Transformation Journey to the Cloud

8

Mobility & Data

Protection

• Loss of Control

• Data privacy

Performance & New

Challenges

• Traditional security

degrades performance

• New VM-based threats

Consolidation &

Targeted Attacks

• Patch Deployment

• Advanced Persistent

Threats

Virtual Cloud Physical

Increase Protection

Increase Efficiency

Single Security Management Console

Increased Visibility

Challenges & Opportunities

Accelerating the Cloud Journey


Cloud Adoption Challenges

Virtualization Security

Challenges

Data Protection &

Privacy

Managing Across

Physical, Virtual, Cloud


IT Piloting Production Environment Private/Public Cloud

Data destruction

Diminished perimeter

Resource Contention

Multi-tenancy

Data access & governance

Complexity of Management

Mixed trust level VMs

Compliance/ Lack of audit trail

1

2

3

4

5

6

7

8

9

10

11

Virtualization Specific Challenges Not addressed by traditional security used in physical environments

Inter-VM attacks

Instant-on gaps

Host controls under-deployed

1

2

The most comprehensive suite of next-generation,

virtualization security solutions:

Virtual appliance and guest-based

Tightly integrated with, and leverages,

VMware APIs and technologies.

Architected to fully leverage the VMware platform

for delivering better-than-physical security

Top Ratings for

Virtualization

Security

Best Virtualization

Security Solution

VMware Technology

Alliance Partner of

the Year 2011

Security Built for VMware

Virtual Cloud

Physical

Trend Micro Deep Security A datacenter security platform for:

Deep Packet Inspection

IDS / IPS Web App.

Protection

Application

Control Firewall

Integrity

Monitoring

Anti-

malware Log

Inspection

Trend Micro Deep Security Agent-less Security: Architected for Virtualization

14

VM VM VM

The Old Way

AV Virtual

Appliance

VM VM VM

NEW !

Agentless Way

VM

Agents in

every Virtual

Machine

Single

Installation

on

Hypervisor

One-time deployment per physical host

Agentless security to every VMs

Sources: Tolly Enterprises Test Report, Trend Micro Deep Security vs. McAfee and Symantec, February 2011; Saving estimate based on VMware ROI calculations

0 10 20 30 40 50 60 70 80

Traditional AV

Agentless AV

Virtual Machines per host

75

25 3X higher VDI VM consolidation ratios

3-year Savings on 1000 VDI VMs = $539,600

Increased ROI with

Agentless Security 273%

81%

307%

CPU

Symantec Trend McAfee

Scheduled scan resource usage over

baseline – 50 VMs per host

Trend Micro Deep Security Architected for Physical, Virtual and Cloud

Agent-based security:

• Comprehensive protection

within datacenter

• Mobility – to extend protection

to public cloud

Hypervisor / vCenter integration:

• Enables virtualization-aware security

• Eliminates instant-on gaps

Coordinated approach:

• Optimized protection

• Operational efficiency

2 3

4

Agent-less Security

• Greater efficiency

• Manageability

1

Deep Security - Integrated Data Center Security Across Physical, Virtual, and Cloud environment

Higher

Density Simpler

Management across Physical | Virtual | Cloud

IDS / IPS

Web Application Protection

Application Control

Firewall

Deep Packet Inspection

Log

Inspection

Anti-Virus

Integrity

Monitoring

Better

Security

From Virtualization to Cloud Securing your Journey


Who is responsible for security?

• With IaaS the customer is responsible for VM-level security

• With SaaS or PaaS the service provider is responsible for security

Public Cloud

PaaS

Public Cloud

IaaS

Servers Virtualization &

Private Cloud

End-User (Enterprise) Service Provider

Public Cloud

SaaS

Cost Reduction & Consolidation 1 Cloud Security

Cloud Models: Who Has Control?

19

Enterprise Key

Management

Console

Data Encryption for the Cloud Trend Micro SecureCloud

Enterprise Datacenter

or SaaS Offering Cloud Service Provider

VM

Corporate

App

VM VM VM

Hypervisor

Shared Storage

My Data

http://www.eucalyptus.com/

http://www.rightscale.com/index.php

Trend Micro benefits…

• Trend Micro remove security, data protection and regulatory compliance concerns.

Accelerate

• Trend Micro provides one security platform across Physical, Virtual, and Cloud (hybrid)

Differentiate

• Trend Micro offers upsell opportunities addressing real problems your infrastructure projects

Incremental Profit

• Trend Micro increase virtual machine (VM) density without sacrificing on security – more VM on a host.

Cost Saving


Every $1 in server

virtualization

software sales generates

$11.26 in additional,

complementary

products & services.

Business Opportunity for Partners

Product Category All

Partners

Professional Services $4.07

Storage Products $2.81

Networking Products $1.26

Business Applications $1.24

Other Software $0.96

Security Products $0.92

Total $11.26

Source:

VMware Global Touch Data Center Survey

Security licenses alone can double

your deal size.

Deep Security Pricing

2

3

Traditional Security

Trend Micro Deep Security

vs.

US$3-4000/ CPU US$5-10/ users

Project Scope: 50 servers (or 200 CPUs)

Deep Security Oppt’y:

~US$600K + professional services

Case Sharing Transportation | CRM | Cloud Providers


Customer Case Study Dell Advances Public Cloud Security with Trend Micro SecureCloud • Customer: DELL Cloud Datacenter Services

• Driver: – Needed to accelerate adoption of their Cloud Datacenter services.

• Pain: – Privacy and security issues are a growing concern as more companies turn

to cloud computing and virtualization

• Goal: – Give their customer the tool and peace of mind to move sensitive

workloads into Dell’s public cloud.

• Solution: – SecureCloud delivering encryption and key management solutions


“Security is a primary concern among customers moving to

the cloud. Delivering encryption and key management

solutions from Trend Micro enables us to further alleviate

our customers’ concerns while addressing important risks

of data privacy, security and compliance with an efficient

cloud data protection solution” - Kevin Jones, vice

president, Dell Services.

Customer Case Study NTT America Turns to Trend Micro to Provide Encryption for the Cloud • Customer: global infrastructure services provider

• Driver: – Needed to accelerate adoption of their Cloud Datacenter services.

• Pain: – Privacy and security issues are a growing concern as more

companies turn to cloud computing and virtualization

• Goal: – Provide data protection for enterprise customers using NTT

America’s cloud computing platform.

• Solution: – SecureCloud protect sensitive data stored in NTT America’s cloud

computing platforms


“Security is one of the most important issues for our enterprise customers…their data is their livelihood, and adding the integrity- and identity-based policy enforcement offered by Trend Micro SecureCloud to securely encrypt their cloud-based data provides enterprise IT managers with yet another layer of protection,” - Craig Hurley, NTT America Data Center Services.

Trend Micro and VMware Alliance


History of Security Innovation with VMware

Improves Security

by providing the most

secure virtualization infrastructure,

with APIs, and certification programs

Improves Virtualization

by providing security solutions

architected to fully exploit

the VMware platform

2011 2010 2009 2008

Feb: Join

VMsafe

program

RSA: Trend Micro

announces Coordinated

approach & Virtual pricing

And shows Vmsafe demo

VMworld: Trend Micro

virtsec customer

May: Trend

acquires

Third Brigade

RSA: Trend Micro

announces virtual

appliance

July:

CPVM

GA

Nov: Deep Security 7

with virtual appliance

Q4: Joined EPSEC

vShield Program

Dec: Deep Security 7.5

w/ Agentless AntiVirus

2010:

>100 customers

>$1M revenue

Q1: VMware buys

Deep Security for

Internal VDI Use

RSA: Other vendors

“announce” Agentless

RSA: Trend Micro

Demos Agentless

Sale of DS 7.5

Before GA

VMworld: Announce

Deep Security 7.5

Vmworld: Announce

Deep Security 8

w/ Agentless FIM

6/6/2012 Confidential | Copyright 2012 TrendMicro

Inc. 2

VMware-integrated agentless antivirus released in Nov. 2010

1000 agentless security customers in the first year

Over 250,000 VMs are licensed for agentless antivirus

Full agentless security including Virtual Patching for vSphere 5

Latest agentless File Integrity Monitoring released in 2012

Largest customer purchase is 8,000 VMs

Most dense deployment is 300 VMs/host

“Deep Security provides a robust set of tools to add to your toolbox.

The perceived performance improvement is visible to the naked eye.” - Ed Haletky, Virtualization Practice (www.virtualizationpractice.com)

2

9

Trend Micro Momentum with vSphere Customers

Trend Micro - Market Leader Server | Virtualization | Cloud - Security

Trend

Micro

Worldwide Endpoint Security

Revenue Share by Vendor, 2010

Source: IDC, 2011

Trend Micro

Source: 2011 Technavio – Global

Virtualization Security Management

Solutions

30 6/6/2012 Confidential | Copyright 2012 Trend Micro Inc.

Trend Micro

Source: 2012 Technavio – Global

Cloud Security Software Market

TREND MICRO AFFINITY PROGRAM

http://affinitypartner.trendmicro.com

- Online training and certification

- Deal Protection program (lead registration)

- NFR Application

32

Refresh Affinity Structure

Trend Micro Gold Partner

Trend Micro Platinum Partner

Trend Micro Silver Partner

Trend Micro Registered Partner

RE

VE

NU

E G

RO

WT

H

BREADTH OF

COVERAGE/SKILL

B

S

G

P

APP – Sales – Leads Registration

33

1. Access Landing

Page(affinitypartn

er.trendmicro.com

)

2. Login input

registered email

and password

3. Click on Sales

Lead Registration

on top Selection

Quick Tips

1. Input Customer/Competitor/Product Info 2. Clicks on “Submit” 3. Successful Pop-Out message

1. Input Customer/Competitor/Product Info 2. Clicks on “Update Your Lead” 3. Successful Pop-Out message

APP – Sales – Lead Update

34

My Leads Update

(To update Lead

Status)

Access Steps:

1. Click on Sales

My Leads

History

2. Click “Update”

link on the

lead to be

updated

Quick Tips

Overview Trend Micro’s Not For Resale (NFR) program is an internal-use license granted to each registered Affinity Partner upon successful application that ensures partnering with Trend Micro is threat-free, cost-free and worry-free. It provides Affinity partners with the opportunity to evaluate, test and train up to USD$20,000* worth of Trend Micro’s award-winning solutions. * The available product value of NFR licenses is based on Affinity Partner status. Licenses can be requested based on the product value listed in the Affinity Partner NFR License Value table below.

Classificati

on 6/6/2012

35

Platinum Gold Silver Registered

NFR Program*

/ USD

20,000 10,000 5,000 2,000

36

Key Changes from Trend Micro

A genuine commitment to work smarter together

Focus on Growing both our Businesses

Rebrand & Simplify Partner Tiers

Deliver country wide Online Deal Registration

Regular Business Reviews

Ongoing Developments to Channel Enablement tools

Introduce Specialisations & Partner expertise

Implement Achievable and Meaningful Rebate Scheme

Deep Security 8.0 Funnel Incentive program

37

Thank You!


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