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    Presentationon

    PROCEDURE AND

    BENEFIT OF ONLINETRADING

    BY-OMPRAKASH BHASKER

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    COMPANY PROFILE

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    Sharekhan offers

    its customers awide range of

    equity relatedservices including

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    the site has a registered base of over one lakecustomers. The number of trading members

    currently stands at over 3 lakes. While onlinetrading currently accounts for just over 1percent of the daily trading in stocks in India,Share khan alone accounts for 22 percents of

    the volumes traded onlineOn April 17, 2002 Sharekhan launched Speed

    trade a net-based executable application thatemulates the broker terminals along with host

    of other information relevant to the day

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    The company has used some of the best-known names in the IT industry, like SunMicrosystems, Oracle, Microsoft, Cambridge

    Technologies, Nexgenix, Vignette, VerisignFinancial Technologies India Ltd, SpiderSoftware Pvt Ltd to build its trading engineand content. The Morakhia family holds amajority stake in the company. HSBC, Intel &

    Carlyle are the other investors.

    TECHNOLOGY USED BY COMPANY: -

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    Clickicontoaddpicture

    Clickicontoaddpicture

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    SPECIFICATION

    Classic Account

    Speed Trade

    Dial-N-Trade

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    FEATURES OF CLASSICACCOUNT

    Online trading account for investing in Equityand Derivatives via www.sharekhan.com

    Market research reports (daily 4 researchreports)

    Pre Market research reports

    Eagle eye research reports

    High noon research reports

    Investor eye research reports

    Post market research reports

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    FEATURES OF SPEED

    TRADEInstant order Execution & Confirmation.

    Single screen trading terminal.

    Real-time streaming quotes, tic-by-ticcharts.

    Market summary (most traded scrip,highest value and lots of releventstatistics).

    Hot keys similar to a brokers terminal.

    Alerts and reminders.

    Back-u facilit to lace trades on Direct

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    DIAL-N-TRADE

    Free with your Share

    khan Classic Account,the Dial-n-Trade service

    enables you to placeorders for buying and

    selling shares through

    http://www.sharekhan.com/ClassicAccount/http://www.sharekhan.com/ClassicAccount/http://www.sharekhan.com/ClassicAccount/
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    ACCOUNT OPENING IN SHAREKHAN LTD.

    CLASSIC ACCOUNT

    This account allows the client to trade through

    our website www.sharekhan.com and issuitable for the retail investor who is risk-averseand hence prefers to invest in stocks or who donot trade too frequently.

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    Account opening

    Rs.49/- have to be paid for the Classic Account with nomargin cheque. If the margin cheque is there than theaccount opening is negotiable.Monthly commitment charge

    In case of classic account commitment charge is NIL.

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    BrokerageFor Intra-day 0.05% is charged

    For delivery 0.25% is charged

    Annual maintenance charges

    Rs. NIL first year

    Rs. 450/= p.a. from second year onward

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    Rs.99/- have to be paid for the Speed Trade Account.

    Monthly commitment chargeIn case of speed trade account commitment charge is

    Rs.500/-

    BrokerageFor Intra-day 0.10% is charged.For delivery 0.50% is charged.

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    DOCUMENTS REQUIREDFOR AN ACCOUNT

    PAN CARD

    2 PASSPORT PHOTOS

    RESIDENTIAL PROOF

    CHEQUE(MARGIN MONEY)

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    ADVANTAGE & FEATURES

    OF ONLINE TRADINGIt will help in reducing transaction costs

    particularly for overseas investors.

    It will provide the facility of real timequoted and transact online saving ontelephone lines bills.

    Facility of transacting business forms

    the terminal of the investor and will helphim for making judgment or decisions.

    It will bring down the broking fees andincrease the trading volume.

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    It will reduce the procedural basis oftrading with lit of paper work, continuesfollow up with the broker and monitoring

    etc.

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    INTERPRETATION

    The sample sizes of 50 customers have been taken

    from whom the various questions have been askedand data is analysed on the basis of the answersgiven by them.

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    Are you aware of online

    Sharetrading?

    Freque

    ncy

    Percen

    t

    Valid

    Percent

    Cumulative

    PercentValidyes

    42 82.4 82.4 82.4

    no8 17.6 17.6 100.0

    Total50 100.0 100.0

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    Y

    no

    By compare the above data I can say that 82.4% people are aware about theonline share trading. So we easily say that there is customers.

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    have a Demat

    account? Frequency Percent Valid Percent Cumulative PercentValid Indiabulls

    12 23.5 23.5 23.5

    Sharekhan9 17.6 17.6 41.2

    Unicon7 13.7 13.7 54.9

    5paisa12 23.5 23.5 78.4

    ICICI direct

    10 21.6 21.6 100.0

    Total51 100.0 100.0

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    Iind

    iabulls

    Sha

    rekhan

    Uni

    con

    5pa

    isa

    ICI

    CIdirect

    Bythis survey we can easily conclude that 5 Paisa and India bulls are top into the market inde-mat account with 23.5%. And then ICICI in next place with 21.6 percent and Sharekhan ison fourth place with 17.6% and unicon investment with 13.6% market share is growing intothe market.

    Have you heard aboutBy above survey we can say that 62.7% of people are know about Sharekhan investment. So it is good for Sharekhan that inBy above survey we can say that 62.7% of people are know about Sharekhan investment. So it is good for Sharekhan that inBy above survey we can say that 62.7% of people are know about Sharekhan investment. So it is good for Sharekhan that in

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    Have you heard aboutSharekhan?

    Frequency Percent Valid Percent Cumulative PercentValid

    yes32 62.7 62.7 62.7

    no 18 37.3 37.3 100.0

    Total 50 100.0 100.0

    y above survey we can say that 62.7% of people are know about Sharekhan investment. So it is good for Sharekhan that inthis less time more people are aware about them.

    y above survey we can say that 62.7% of people are know about Sharekhan investment. So it is good for Sharekhan that inthis less time more people are aware about them.

    y above survey we can say that 62.7% of people are know about Sharekhan investment. So it is good for Sharekhan that inthis less time more people are aware about them.

    By above survey we can say that 62.7% of people are know about Sharekhaninvestment. So it is good for Sharekhan that in this less time more people are awareabout them.

    w your

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    w yourcompany services?

    Frequency Percent Valid Percent Cumulative PercentValid yes

    24 49.0 49.0 49.0

    no

    26 51.0 51.0 100.0

    Total50 100.0 100.0

    49% of people says that they are satisfied by the services provide by their

    firm but it is breaking that 51% of people are not fully satisfied with theirservices.

    b k h ?

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    brokerage charges?(Intraday/Delivery)(Chargesin paisa)

    Frequency Percent Valid Percent Cumulative Percent

    Valid 0-5/10-25

    11 21.6 21.6 21.6

    5-10/25-50

    29 56.9 56.9 78.4

    25-50/more then1 rupee

    10 21.6 21.6 100.0

    Total

    50 100.0 100.0

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    What is yourcompany charge?

    By this survey we can say that maximum firms taken brokerage between 5-10/25-50 paisa and it is 56.9% of total market. So it is a competitive charges into themarket. Other brokerage charges equally taken into the market.

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    LIMITATION

    Thestudy is time taking so the resultwill come late.

    Because the study is totally based onsurvey, primary data, references so itvery difficult to predict the right result.

    The study is not able to show the exact

    figure of those people who are reallyinterested in on line trading becausethey are afraid of risk of online trading.

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    COMPANYCONCLUSIONWe conclude that this is very tuff andinteresting job. In this field lot of person take

    interest and they want to invest his money.

    With out proper guidance persons does notinvest money in share market. We have givendemo and every client start trading.

    We have done tele calling near about fiftypeople in a day and make the appointmentsand which clients interested we give themdemo and open the account but out of fiftyperson only fifty percent clients make

    appointment and take demo because lake of