Analyses of businesses on Three different settings

Group Members: Kimberley Ee Sze Ann,

Chia Sue Yi,

Cheong Siew Ying,

Yap Kar Juen,

Cheah Teck Wei

Research topic: Traditional Penang Biscuits

Module: English 02 (ENGL 0205)

Session: 10th February 2014

CHOSEN BUSINESSES AND THEIR SETTINGS

• Tong Hoe Seng

Location : Lebuh Kimberley, Georgetown, Penang

Shop Type:Small stall

WAH THAI

Location :Jalan Gottlieb, Georgetown,Penang

Shop Type : Large Shop

SOON SENG

Location : Lebuh Kimberley, Georgetown, Penang

Shop Type:Small stall

BACKGROUND

TONG HOE SENG

- 60 year old business- Started in 1954- Has existed since before World War 2.- Family – owned, passed down from father to daughter- Current owner has run the business for 30 years

WAH THAI

- 40 year old business- Started in 1977.- 32 years of established experience and reputation- Employs dozens of workers

SOON SENG

- 30 year old business- Mr Soon : the founder of the shop- received helper from family members

PRODUCT AVAILABLE

TONG HOE SENG

Tau Sah Pneah and other biscuits.

Dried fruits and pickles

Medicated Oil. Some snacks.

WAH THAI

Tau Sah Pneah Coconut biscuit

Chinese Herbal Soup & Spicy Soup mix

Crackers, Candies and Cookies

SOON SENG

Medicated oils

Pickles Tambun biscuit

COMPETITORS

TONG HOE SENG& SOON SENG

• Other stalls selling similar products.

• Many of such stalls exist e.g. Soon Seng.

• These similar stalls are all located very close together.

Pin Kuan Enterprise

Tong Hoe Seng

Soon Seng

Lebuh Kimberley

WAH THAI

• Other stalls selling similar products.

• Small stalls e.g. Tong Hoe Seng and Soon Seng which may sell for cheaper prices and are more easily accessible (located at tourist areas).

• Other large companies selling similar products in Georgetown. Ggmu.blogspot.com,

2009

Ghee Hiang

Him Heang

1926heritagehotel.com, 2014

Wah Thai

Limwahthai.com, 2014

PRICE COMPARISON

TONG HOE SENG

WAH THAI SOON SENG

PRICEQUALITY

OBSTACLES AND CHALLENGES

TONG HOE SENG & SOON SENG Many competitors exist in the form of stalls

selling similar products.

Different stalls may be able to offer cheaper prices.

Different stalls sell larger ranges of products and therefore can attract more customers.

WAH THAI

• Many competitors exist in the form of other stalls selling similar products.

• Smaller stalls offer cheaper prices due to cheaper packaging.

• Smaller stalls know their customers on a personal level therefore having the advantage of customer loyalty.

NATURE OFBUSINESS

TONG HOE SENG &SOON SENG

• Small local business.

• Main products are home made traditional biscuits.

• Family-owned business.

WAH THAI

• Large business.

• Main products are traditional biscuits but also offers a large range of other local food products.

STRATEGIES USED

TONG HOE SENG & SOON SENG

• Produce original homemade traditional biscuits.

• Maintain customer loyalty.

• Sell near tourist areas.

• Cheaper price

Gourmet Garden, 2014

Popular food street located close to many hotels

WAH THAI

• Large business.

• Main products are traditional biscuits but also offers a large range of other local food products.

• Maintain status and quality

Kevin & Profile, 2009

Packeted Bah Kut Teh is another popular Wah Thai Product

Tong Hoe Seng & Soon Seng

- 2 flavours only

Wah Thai

-a lot of flavours

-let every customer try their products

FUTURE PLAN

TONG HOE SENG & SOON SENG• Continue to provide friendly service to customers.

• Maintain quality of products

• Maintain customer loyalty by being courteous and providing high quality goods.

• No plans for expansion.

WAH THAI

• Maintain high status.

• Maintain brand name quality.

• Introduce a wider range of local food products e.g. Bah Kut Teh packets.

• No plans for expansion.

POPULARITY

TONG HOE SENG & SOON SENG

• Ordinary biscuit shop

• Attract customers among neighborhood with enthusiasm

WAH THAI

• High popularity

• Advertising through newspaper and magazine

• Winner of FOODSION's Magazine Award

• Famous Tourist Place

SERVICES

TONG HOE SENG & SOON SENG

• Owner runs the business by self

• Enthusiasm and grateful

• Customers feel warm while interact with the owner

WAH THAI

• Business executed by dozens of employees

• High efficiency and systematic

References

1926heritagehotel.com. (2014). Him heang – famous for their tambun biscuits | 1926 heritage hotel penang malaysia. [online] Retrieved from: http://www.1926heritagehotel.com/him-heang-famous-for-their-tambun-biscuits/ [Accessed: 11 Jan 2014].

Dodol-mochi.blogspot.com. (2009). Dodol & mochi | where east meets west ...: "my sweet malaysia": tambun biscuits or tau sar beng 淡汶豆沙餅 . [online] Retrieved from: http://dodol-mochi.blogspot.com/2009/08/my-sweet-malaysia-tambun-biscuits-or.html [Accessed: 11 Jan 2014].

Facebook. (2014). Lim wah thai local food products. [online] Retrieved from: https://www.facebook.com/pages/Lim-Wah-Thai-Local-Food-Products/296988758761 [Accessed: 11 Jan 2014].

Ggmu.blogspot.com. (2009). Get a life!: ghee hiang,penang. [online] Retrieved from: http://ggmu.blogspot.com/2009/03/ghee-hiangpenang.html [Accessed: 11 Jan 2014].

Gourmet Garden. (2014). Gourmet garden. [online] Retrieved from: http://www.gourmetgarden.com.my [Accessed: 11 Jan 2014].

II, A. (2014). Going to penang? bring back some tambun biscuits!. [online] Retrieved from: http://www.visitpenang.gov.my/portal3/where-to-eat/where-to-eat/1511-going-to-penang-bring-back-some-tambun-biscuits.html [Accessed: 11 Jan 2014].

Kevin, C. & Profile, V. (2009). The podanys | welcome to our world: bak kut teh night!. [online] Retrieved from: http://thepodanys.blogspot.com/2009/02/bak-kut-teh-night.html [Accessed: 11 Jan 2014].

Limwahthai.com. (2014). Welcome to lim wah thai local food marketing sdn bhd. [online] Retrieved from: http://www.limwahthai.com/aboutus.asp [Accessed: 11 Jan 2014].

Penangstreetfood.com. (2014). Battle of the biscuit: ghee hiang v him heang | penang street food | penang delicacies. [online] Retrieved from: http://penangstreetfood.com/2010/12/battle-of-the-biscuit/ [Accessed: 11 Jan 2014].

Penang-traveltips.com. (2014). Kimberley street (lebuh kimberley), george town, pulau pinang. [online] Retrieved from: http://www.penang-traveltips.com/kimberley-street.htm [Accessed: 11 Jan 2014].