presentation slides for survey results of social enterprises
DESCRIPTION
For benchmarking purposes, SE Association commissioned a face-to-face survey on social enterprises with 2000 households in Singapore to establish a baseline of public awareness of social enterprises. The survey sought to find out whether the public is aware of social enterprises, what their buying behaviors are and what motivates them to support social enterprises.TRANSCRIPT
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PART I Awareness &
Understanding
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Name of SEs n %
Mouth & Foot Painting Artists 10 48%Greeting cards, painting and handicraft
Singapore Corporation of Rehabilitative Enterprises (SCORE) 4 19% Food catering and
handicraftBreakthrough Café 3 14% CD and booksThe Helping Hands 3 14% Home moversEighteen Chefs 2 10% Food Bizlink 1 5% Greeting cards
The Hiding Place 1 5% Removal / Disposal service
Social Enterprises from Singapore Examples of Products and
Services
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AX(Base = 2000
Importance Ratings Of Factors That Might Shape People's Decision To PurchaseTop 2 Box Scores - Very Important, Important
72%
57%
55%
47%
42%
36%
21%
14%
22%
89%
86%
83%
72%
73%
48%
41%
Social Cause
Quality
Price
Need for the Product OrService
Accessibility
Service level
Packaging / Design
Brand
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% Who Made Purchases From SEs Before
Buyers, 22%Ready Buyers, 55%
Non- Buyers, 23%
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Profiles Aware of SEs Buyers Ready Buyers Non-Buyers
Professional Students Students
Businessman Homemakers Homemakers
HDB 5 room & Executive Condo / Private Apts
Condominiums & Private Apts Landed Properties
Educational Level
University Degree and Post Graduate NTC1 / NTC2 / ITC - -
Gender - Female - -
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Age Group
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Housing Type
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52%
17%
Notebook ($5) for yourself
17%26%More than actual price
54%50%Same Price
29%23%Less than actual price
Home Moving Service ($500)
Teddy Bear ($10) as a gift
Products / Services
31%
52%
17%
Notebook ($5) for yourself
17%26%More than actual price
54%50%Same Price
29%23%Less than actual price
Home Moving Service ($500)
Teddy Bear ($10) as a gift
Products / Services
83% 76% 71%
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Sources of Purchases
Buyers Ready Buyers Non- Buyers
Actual Preferred Preferred Preferred
Direct Sales
1st(83%)
2nd(24%)
3rd(14%)
3rd(9%)
Flea Market / Bazaars
2nd(8%)
4th(11%)
4th(10%)
3rd(9%)
Retail Outlets
3rd
(5%)1st
(47%)1st
(58%)1st
(68%)
Internet (Online Stores)
4th(3%)
3rd(15%)
2nd(16%)
2nd(12%)
Sources of Purchases
Buyers Ready Buyers Non- Buyers
Actual Preferred Preferred Preferred
Direct Sales
1st(83%)
2nd(24%)
3rd(14%)
3rd(9%)
Flea Market / Bazaars
2nd(8%)
4th(11%)
4th(10%)
3rd(9%)
Retail Outlets
3rd
(5%)1st
(47%)1st
(58%)1st
(68%)
Internet (Online Stores)
4th(3%)
3rd(15%)
2nd(16%)
2nd(12%)
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4th
(0%)4th
(10%)4th
(4%)4th
(8%)4th
(24%)5th
(2%)
Direct Marketing
3rd
(11%)3rd
(15%)3rd
(16%)3rd
(21%)2nd
(35%)1st
(23%)
Word of Mouth
4th
(0%)5th
(5%)5th
(0%)5th
(3%)5th
(8%)3rd
(17%)Internet
1st
(56%)2nd
(30%)2nd
(40%)2nd
(48%)3rd
(31%)3rd
(17%)
Print Media
1st
(56%)1st
(55%)1st
(56%)1st
(56%)1st
(36%)2nd
(21%)
Broadcast Media
65 years old and above
55 64 years old
45 54 years old
35 44 years old
25 34 years old
15 24 years old
4th
(0%)4th
(10%)4th
(4%)4th
(8%)4th
(24%)5th
(2%)
Direct Marketing
3rd
(11%)3rd
(15%)3rd
(16%)3rd
(21%)2nd
(35%)1st
(23%)
Word of Mouth
4th
(0%)5th
(5%)5th
(0%)5th
(3%)5th
(8%)3rd
(17%)Internet
1st
(56%)2nd
(30%)2nd
(40%)2nd
(48%)3rd
(31%)3rd
(17%)
Print Media
1st
(56%)1st
(55%)1st
(56%)1st
(56%)1st
(36%)2nd
(21%)
Broadcast Media
65 years old and above
55 64 years old
45 54 years old
35 44 years old
25 34 years old
15 24 years old
Note: The percentages reflect the proportion of each age group that uses the particular source of information.
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4th
(38%)4th
(25%)2nd
(29%)5th
(15%)6th
(22%)6th
(21%)
Direct Marketing
5th
(20%)6th
(9%)6th
(17%)6th
(14%)5th
(25%)5th
(24%)
One-stop Directory
3rd
(52%)3rd
(51%)3rd
(46%)4th
(47%)4th
(48%)4th
(49%)
Word of Mouth
6th
(5%)5th
(19%)4th
(30%)3rd
(60%)1st
(80%)1st
(82%)Internet
2nd
(55%)2nd
(73%)2nd
(69%)2nd
(75%)3rd
(59%)3rd
(59%)
Print Media
1st
(82%)1st
(83%)1st
(79%)1st
(76%)2nd
(68%)2nd
(72%)
Broadcast Media
65 years old and above
55 64 years old
45 54 years old
35 44 years old
25 34 years old
15 24 years old
4th
(38%)4th
(25%)2nd
(29%)5th
(15%)6th
(22%)6th
(21%)
Direct Marketing
5th
(20%)6th
(9%)6th
(17%)6th
(14%)5th
(25%)5th
(24%)
One-stop Directory
3rd
(52%)3rd
(51%)3rd
(46%)4th
(47%)4th
(48%)4th
(49%)
Word of Mouth
6th
(5%)5th
(19%)4th
(30%)3rd
(60%)1st
(80%)1st
(82%)Internet
2nd
(55%)2nd
(73%)2nd
(69%)2nd
(75%)3rd
(59%)3rd
(59%)
Print Media
1st
(82%)1st
(83%)1st
(79%)1st
(76%)2nd
(68%)2nd
(72%)
Broadcast Media
65 years old and above
55 64 years old
45 54 years old
35 44 years old
25 34 years old
15 24 years old
Note: The percentages reflect the proportion of each age group that preferred the particular source of information.
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Corporate can do more to support the SE sectore.g. - Organise regular lobby sale
- Procure your gifts from SEs
- Engage SEs for food catering, organising of D&D, collateral printing , office/home moving
- Promote staff wellness and benefits through exercises, massages, beauty spa services
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