Public Awareness Public Education

ForClimate Change and

Disaster Risk Reduction

1.Introduce to Public Awareness Public Education (PAPE)

2.Share experiences from global campaign into local campaign

3.Introduce to PAPE Tools

Objectives :

Session 12.1. Introduction of Public Awareness and Public Education for CC and DRR

Group Exercise

1.Divide participants into Groups of people 2.Ask each participants to visit each post3.Ask each participants to answer the

question and writing it in the metacard it each post… we only have 2 minutes- No talking with each other

4.Plenary discussion

Source : www.bbc.co.uk/climateasia

Survey based on Climate Asia Project – BBC Media Action- Indonesia

Source : www.bbc.co.uk/climateasia

Survey based on Climate Asia Project – BBC Media ActionNepal

Survey based on Climate Asia Project – BBC Media Action -Vietnam

Guiding conceptual frameworks

• Strategy 2020: increase community safety & resilience, protect livelihoods & strengthen recovery

• Hyogo framework for action

• Comprehensive School Safety

• The Framework for Community Safety and Resilience is the umbrella/foundation guiding programming

Community first:

RCRC contribution to disaster risk reduction activities starts

with participatory investigation and builds on

community engagement and commitment to build safer

and more resilient communities.

National Societies have a long history on working with communities , they undertake this task through various activities:

– National public campaigns, – Partnerships with education authorities– Developing educational materials for schools,– Mobilising youth and junior RCRC for peer

education,– Training and organizing communities

through community-based DRR,– Using their disaster response operations

as opportunities for improved risk awareness.

Tools

Public awareness and public educationfor disaster risk reduction : A Guide

In 2011, the IFRC published Public awareness and education for disaster risk reduction – a guide, designed to help National Societies scale up their work in disaster risk reduction campaigning, partnerships and education.

PAPE Guide : Planning

Why

Who For

WhatWho with

WhereWhen

Active part of culture of safety

Planning to act Need more support

Active Received education Seeking more information

Just aware No intention to act

Not yet reached

Reaching out and drawing people closerfrom awareness to education to a culture of safetyusing strategic approaches and quality tools

Public awareness

public education

Strategic

approach

es and

effective to

ols

Hazard awareness alone does not lead directly to people adopting risk-reduction measures. People take action only when:

• they know what specific actions can be taken to reduce their risks• they are convinced that these actions will be effective• they believe in their own ability to carry out the tasks.

PAPE Guide : Approaches

• Campaign• Participatory Learning• Informal Education• Formal School Based

Intervention

PAPE Guide : 4 Key Principles

• Consistency & Standardized messaging

• Legitimacy and credibility

• Scalability• Sustainability

PAPE Guide : Tools

• Publication• Curricula, Modules and presentation• E-learning• Games and competitions• Performing arts• Audio and video materials• Web pages and activities• Social media• Telecommunication

PAPE Guide : Ensuring Quality

• Well-crafted messages • Powerful images • Engaging and Proven • Adapted and localized

Session 12.2. Sharing Experience from Global Campaign to Local Campaign

WWF : Earth Hour Global Campaign

http://www.youtube.com/watch?v=FovYv8vf5_E

IFRC Key Messages on Climate Change

Strategy 2020, “Recognizing that our understanding of the extent and impact of climate change will continue to evolve, we ontribute to measures for adaptation – actions to reduce the vulnerability of communities to modified environments – and mitigation – environment friendly behaviours that also reduce the extent of global warming which causes climate change.”

IFRC/RC RC Climate Center Key Messages on Climate Change (COP17-Durban)

1. Climate change is increasing disaster risk for millions of the world’s most vulnerable people.

2. Climate change is already affecting lives and livelihoods of local communities

3. The current global humanitarian system cannot cope with any increased demand.

4. An integrated approach to community safety and resilience5. Improving safety and resilience through early adaptation action6. Local action is the key to adaptation.7. Empowering communities through knowledge8. We have solutions and the ability to implement them.

American Red Cross

Key Messages• Get a kit• Make a plan• Be informed

Key MessagesStep 1. Be InformedStep 2. Make a PlanStep 3. Get an emergency kitStep 4. Know your neighbours

Australian Red Cross

Global Disaster Preparedness Center : Key Messages

Adopt & Adapt - Plant a tree to save the planet (Srilangka Red Cross)

http://www.youtube.com/watch?v=vheN4QWF92g

Session 12.3. Introduction to PAPE Tools : Key Messages

is offered as a tool for practitioners internationally to use in a consensus-building validation process.

Public awareness and public educationfor disaster risk reduction : Key Messages

Global Initiatives

Step 1: Research and compile a compendium of standardized messages forDRR.

Step 2: Holding a global workshop.

Step 3: Completion of a first consultation version of the key messages

Step 4: Completion of the validation project version of the key messages

Step 5: Next steps are validation, elaboration and revision

Key Messages

The Importance of Key messages• Key messages comprise the core, common and

comprehensive information about safety and resilience that are needed to promote consistent and sustained DRR.

• Effective public education for DRR requires sustained repetition of the same messages.

• Safety and resilience requires dramatic behavior changes.

• Harmonizing the key messages will establish a foundation that National Societies and national stakeholders can build on to standardize messages for their own contexts.

Key messages for all hazards-household andfamily disaster prevention

Asses & Plan

MITIGATE RISKS:

physical or environmental

PREPARE TO RESPOND: developing

skills

PREPARE TO RESPOND:

storing provisions

Key hazard-specific

messages

5 working Groups

Please: • Step 1: Use one set of hazard key messages• Step 2: Identify the key messages you will use for

supporting the target group• Step 3 : Prioritize the Key Messages

The IFRC Learning platform provides learning opportunities to volunteers, staff, members and partners of National Societies, the IFRC and ICRC as well as the general public. Registration and access are free. www.ifrc.org/learning

- Resource Management System (RMS)- South East Asia: Road To Resilience- Google Earth for DM Resources- Climate center: web page- Climate Net- FEDNET: CPRR / Communities Of Practice ( RCRC internal)- IFRC: web page ( public)

RCRC Knowledge sharing tools

Multiples initiatives, methodologies and community approach within the Red Cross as well as an un efficient use of resources.

Great capacity and experience of the Red Cross and other Institutions that are not systematized.

Better use of the community knowledge and capacities to contribute to their own resilience and provide common tools for Disaster Risk Reduction

Better articulation and complementarities between actors.

Need to increase and more efficient use of existing resources in the regions and globally.

Centres of Reference - Global and regional

Reference Centres Regionals: • Centre for Community Resilience (Costa Rica R)• Disaster Preparedness ( El Salvador RC)• Caribbean DRM Resource Centre (Barbados Red Cross)

Global: • Center for Evidence-based Practice (CEBP, Belgian RC Flanders )• Climate Centre (Netherlands RC)• Global Disaster Preparedness Centre (American Red Cross)• Global First Aid Reference Centre (French Red Cross)• Livelihoods Resource Centre (Spanish Red Cross)• Psychosocial Resource Centre (Danish Red Cross)• Shelter Research Unit (IFRC and Benelux Red Cross)• Volunteer Reference Centre (British Red Cross)• Global Advisory Panel on Corporate Governance and Risk Management in RCRC NS

(Australian Red Cross)

How we can use the existing tools in a

better way?

1. Many work have been done by NS already to support the Public Awareness and Public Education for CC and DRR.

2. The need to have knowledge sharing amongst NS to support the Public Awareness and Public Education initiatives for CC and DRR.

3. The need to use the PAPE Guide and to adapt/contextualize Key Messages to our own context and in coordination with other actors.