presentation social media day
TRANSCRIPT
![Page 1: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/1.jpg)
Social Media DayPATRICK DE PAUWSOCIAL SEEDER
The Business Importance ofONLINE AMBASSADORSHIP
![Page 2: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/2.jpg)
?Patrick De PauwHead Ambassador Social Seeder18 yrs commercial director
PRESENTATION I
![Page 3: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/3.jpg)
?“ DO YOU STILL BELIEVE THAT PEOPLE WATCH TRADITIONAL ADS? ”
PRESENTATION I
![Page 4: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/4.jpg)
” THEY AREN’T EVEN PAYING ATTENTION TO THE ROAD ANYMORE ! ”
PRESENTATION I
![Page 5: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/5.jpg)
NEWS FLASH: THE WORLD IS CHANGING
PRESENTATION I
![Page 6: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/6.jpg)
PRESENTATION I
Mobile
Social
DigitalAnalog
Internet
THE SPEED OF CHANGE
![Page 7: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/7.jpg)
MARKETERS RUIN EVERYTHING
PRESENTATION I
I’ve been one for 18 years ;-)
![Page 8: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/8.jpg)
PRESENTATION I
Mobile
Social
DigitalAnalog
Internet
![Page 9: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/9.jpg)
“ HOW DID ONLINE ADVERTISING WORK FOR YOU? ”
S
PRESENTATION I
2015 average CTR on banner ads 0.06%
![Page 10: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/10.jpg)
” LET’S POST CONTENT ON SOCIAL MEDIA! ”
12 %
ORGANIC REACH
20133 %
2015
PRESENTATION I
![Page 11: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/11.jpg)
AND WE STILLINVEST IN THIS?
PRESENTATION I
And, a lot!
![Page 12: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/12.jpg)
We believe in AMBASSADORSHIP
PRESENTATION I
![Page 13: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/13.jpg)
“ WHO IS AN AMBASSADOR?”
PRESENTATION I
An ambassador is an internal or external person who loves to spread the word about your brand on a basis. voluntary
![Page 14: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/14.jpg)
“ WHO IS AN AMBASSADOR?”
PRESENTATION I
VS
![Page 15: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/15.jpg)
“ WHY AMBASSADORSHIP?”
PRESENTATION I
![Page 16: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/16.jpg)
84% says friends & family are most influential to their
behavior
“ WHY AMBASSADORSHIP?”
PRESENTATION I
![Page 17: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/17.jpg)
“ WHY AMBASSADORSHIP?”
PRESENTATION I
![Page 18: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/18.jpg)
BUT IT IS MORE THAN A GIMMICK…IT’S BUSINESS CRITICAL!
PRESENTATION I
![Page 19: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/19.jpg)
1 AMBASSADOR
SHARES ON2,4 NETWORKS
REACHES317 PEERSINFLUENCES 4,96% TO CLICK ON BRANDED CONTENT
PRESENTATION I
“ WHY AMBASSADORSHIP?”
![Page 20: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/20.jpg)
“ WHY AMBASSADORSHIP?”
PRESENTATION I
50,000 FOLLOWERS 1,500 REACHED3% ORGANIC REACH
5 AMBASSADORS 1,500 REACHED317 PEERS REACH PER AMBASSADOR
WHEN YOU SHARE CONTENT ON YOUR SOCIAL MEDIA
WHEN YOUR AMBASSADORS SHARE YOUR CONTENT ON SOCIAL MEDIA
![Page 21: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/21.jpg)
“ WHY AMBASSADORSHIP?”
PRESENTATION I
MORE ENGAGEMENT
EXTERNAL AMBASSADORS
AMBASSADORSHIP = ENGAGEMENTCUSTOMER ENGAGEMENT =
RETENTION
INTERNAL AMBASSADORS
➜ AMBASSADORSHIP = ENGAGEMENTEMPLOYEE ENGAGEMENT =
MOTIVATION➜ ➜
➜
➜ ➜
A LOYAL CUSTOMER = A RETURNING CUSTOMER
A HAPPY EMPLOYEE = A PROFITABLE EMPLOYEE
![Page 22: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/22.jpg)
?PRESENTATION I
HIGHER EFFECTIVENESS
BROADER REACH
HIGHER IMPACT
MORE ENGAGEMENT
Traditional marketing isn’t enough
You’re not the only one spreading the news
People are far more likely to trust messages fromfriends over any type of brand communication
People really feel part of the cause
“ WHY AMBASSADORSHIP?”
![Page 23: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/23.jpg)
HOW DO WE DO THIS?
PRESENTATION I
![Page 24: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/24.jpg)
?THE CONNECTION FUNNEL
PRESENTATION I
LATENT MANIFEST
Interest Love Advocacy Cocreation
Receive Engage Share Input
Collaboration
Become one
Source: Duval Union Consulting
![Page 25: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/25.jpg)
?1. ASSESS THE STAGE OF YOUR AMBASSADORS
PRESENTATION I
LATENT MANIFEST
Interest Love Advocacy Cocreation
Receive Engage Share Input
Collaboration
Become one
Source: Duval Union Consulting
![Page 26: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/26.jpg)
?2. ACTIVATE YOURAMBASSADORS
PRESENTATION I
LATENT MANIFEST
Interest Love Advocacy Cocreation
Receive Engage Share Input
Collaboration
Become one
Source: Duval Union Consulting
NEED FORACTIVATION
A matter of asking
![Page 27: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/27.jpg)
RECRUITMENT
MESSAGE
SHAREREACH
LEARN & OPTIMISE
OURSOCIAL WHEEL
PRESENTATION I
![Page 28: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/28.jpg)
YOU CAN DO THIS ON YOUR OWN
PRESENTATION I
But we’ve built something better ;-)
![Page 29: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/29.jpg)
S
RECRUIT & INVITEAMBASSADORS
1
PRESENTATION I
![Page 30: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/30.jpg)
S
CREATESHAREABLECONTENT
2
PRESENTATION I
![Page 31: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/31.jpg)
S
PREPARE THEMESSAGE FOR YOUR AMBASSADOR
3
PRESENTATION I
![Page 32: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/32.jpg)
S
ACTIVATE YOURAMBASSADORS
4
PRESENTATION I
A matter of asking
![Page 33: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/33.jpg)
S
AMPLIFY YOURBRAND MESSAGE
5
PRESENTATION I
![Page 34: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/34.jpg)
S
MEASURE THESEEDING RESULTS
6
PRESENTATION I
![Page 35: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/35.jpg)
S
BOOST YOURAWARENESS
7
PRESENTATION I
![Page 36: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/36.jpg)
S
RECRUIT & INVITEAMBASSADORS
1
PRESENTATION I
![Page 37: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/37.jpg)
S
CREATESHAREABLECONTENT
2
PRESENTATION I
![Page 38: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/38.jpg)
RECRUITMENT
MESSAGE
SHAREREACH
LEARN & OPTIMISE
OURSOCIAL WHEEL
PRESENTATION I
![Page 39: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/39.jpg)
TAKE-AWAYS
PRESENTATION I
- TRADITIONAL MARKETING ISN’T ENOUGH- 5 AMBASSADORS = 50.000 Facebook FANS- AMBASSADORSHIP IS BUSINESS CRITICAL- IT’S A NEVER ENDING STORY, IF DONE WELL
![Page 40: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/40.jpg)
SOME OF OUR AMBASSADORS
PRESENTATION I
![Page 41: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/41.jpg)
?QUESTIONSPRESENTATION I
![Page 42: Presentation Social Media Day](https://reader035.vdocuments.net/reader035/viewer/2022070518/58d1e2371a28ab66108b6427/html5/thumbnails/42.jpg)
PRESENTATION I