presentation taking online donations

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Make it Easy to Give: Taking Online Donations May 20, 2010Audio is only available by calling this number:Conference Call: 866-740-1260; Access Code: 6339392

Sponsored by

Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392

Using ReadyTalk

• Chat & raise hand • Mute = *6,

Unmute = *7• If you lose your

internet connection, reconnect using the link emailed to you.

• If you lose your phone connection, re-dial the phone number and re-join.

• ReadyTalk support: 800-843-9166


You are being recorded…

• Streaming into Second Life• This seminar will be available on the

TechSoup website along with past webinar presentations:– www.techsoup.org/go/webinars

• You will receive a link to this presentation, material and links.

• After the webinar, you can ask follow-up questions in the Fundraising Forum:– bit.ly/ckbd7F

• Twitter hashtags: #techsoup

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Make it Easy to Give: Taking Online Donations

Sponsored by

Presenters: Chris Dumas, Alex Kehayias


Today’s Speakers

Alex Kehayias Comodo

Facilitating: Kami Griffiths, TechSoup Assisting with chat questions: Becky Wiegand & Allyson Bliss,

TechSoup

Chris DumasConsultant


Agenda

• What should be considered• Taking donations through your website• Making it secure• What’s required• Constituent fundraising• Online auctions • Other strategies• Marketing & outreach


Starting Considerations

• What does it need to do?• Where does it need to go?• How does data/money flow?• Cost of transactions• Cost of usability• Cost of administration


Donations From Website

Notes

•Fee•Emails and Follow up•Reports•Usability•Compliance•Integration


Donation Forms


DIY Donation Pages

Pros• More payment options• More control over the experience• Recurring donations• Optimization

Cons• Higher investment to set up and run• Requires more skilled resources• Higher security requirements


What You’ll Need

• Merchant Account• Merchant ID• Payment Gateway• Web developer


How Will Donors Know it’s Secure?• SSL Certificate - authentication and

encryption• Security Seals - visual reassurance

improves conversion rates


Trust Mark Mouse Over

• Over 10,000,000 interactions with seals every month

• Addresses concerns of security and identity

• Spoof protection


Barack Obama’s Donation Page• Most successful online fund raising• Directly takes credit card payment• Secured by Comodo


What is Required to Take Online Donations?

• PCI Compliance • Must be compliant if you store,

receive or transmit credit card data• Must validate compliance quarterly

– Perform vulnerability scan from an ASV– Complete SAQ annually


Products Available via TechSoup

Comodo’s partnership with TechSoupprovides heavily discounted services essential for building trust and security• SSL certificates w/security seal• PCI vulnerability scanning


Distributed Fundraising


Firstgiving


StayClassy


ChipIn


givezooks


Online Auctions


Other Methods

• Web search• Micropayment – twitpay• Mobile: Square and terminal apps


Online Marketing Channels

Facebook

Viral/ Referral

Twitter

Email

SEO

SEM and PPC

Widget

Video

Donation Form


Analytics• Is your donation

form usable?• What content

drives conversions?

• What traffic donates?


Resources

Online Donation Provider Comparisonwww.affinityresources.com/pgs/awz55Online2.shtml Distributed Givingwww.techsoup.org/learningcenter/funding/page11492.cfm

Auctionswww.idealware.org/articles/fgt_auctions.php

Full list at:bit.ly/onlinedonations

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Questions?

Submit your questions using the chat box.


Continue the Discussion…

• Additional questions can be answered by posting in the Fundraising Forum:– bit.ly/ckbd7F


Get the Most Out of TechSoup

• At TechSoup, you’ll find a range of technology services to help your nonprofit:

– Read helpful articles in our Learning Center– Request donated software, hardware, and

online services– Join our community forums to learn from

your colleagues– Browse upcoming events and conferences


Upcoming Webinars

• Successful Event Promotion with Social Media – Thursday, June 3, 11 a.m. Pacific time


Thank you to our Webinar Sponsor!

ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week.

For more information: pages.readytalk.com/techsoup.html

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Thank you! Please complete the post event survey!

Kami Griffiths, [email protected], 415-633-9392

presentation taking online donations

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