présentation thierry cellerin
TRANSCRIPT
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Reinventing Video Advertising
• La vidéo en ligne ou la révolution • de la communication sur internet
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Involve top influencers in your
brand communication
Support and develop the French tech
community
Diffuse your brand videos among premium
publishers
FOUNDER OF BUZZFACTORY
GENERAL MANAGER OF TEADS RUSSIA
COMITE DE PILOTAGE
FRENCH TECH HUB
// ABOUT ME
THIERRY CELLERIN
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2,000+advertisers
25 global offices includingNew York,, London, Paris, Miami, Hamburg, Milan, Madrid, Rome
1,5B videos served globally each month
40,000 verticallyspecialized publishers
120+R&D employees
500+premium publishers
420+global employees
$150M 2014 estimatedrevenue
Teads is the European specialist in OUTSTREAM native video formats
// ABOUT TEADS
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POURQUOI LA VIDEO EN LIGNE
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// Media consumption has changed
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They spend on average 30% more
time on Internet
// Young adults and teens stop watching TV
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// TV ads are too expensive
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// Digital videos could be highly targeted
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// Digital videos have great performance
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PROBLEMES LIEES AUX FORMATS
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// 2 MAJOR PROBLEMS OF ONLINE VIDEO
2.ONLINE FRAUD1.POOR OFFER
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// What are the solutions for online video ads
(Russia)
Video Banners
Pre-Rolls True view
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// Problems of online video ad formats
(Russia)
Video Banners
NO CONTROL OF VIEWABILITY = HIGH RISK OF FRAUD
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// Problems of online video ad formats
True view
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// Problems of online video ad formats
(Russia)
Premium videoinventory isEXPENSIVEand NICHE
Pre-Rolls
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// We must reconsider the way to advertise
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http://www.youtube.com/watch?v=ibcbVK-0Fuw
// Digital video Fraud
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Source : CPM Display - comScore vCE Charter Study 2012
Are those 69% of impressions visible long enough?
By “ads viewed” we mean: 50% of the viewable area of the format has beendisplayed on the screen for at least 2 consecutive seconds (source IAB)
> Watch explanatory video "50% of pixels Ad in view for one second” http://goo.gl/Mx73V
31 % 69 %advertising campaignsare never viewed
of advertising campaigns are viewed by the user
http://www.youtube.com/watch?v=H7STeslWC6E http://www.youtube.com/watch?v=IVa4n0bASig
// 1. Display video formats’ poor viewability
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// 1. Display video formats’ poor viewability
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Teads invented « out stream » native video formats
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ADAPTIVE
VIEW-TO-PLAY
HD VIDEO
CONTEXTUAL
CUSTOMIZABLE
MEASURABLE
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Thierry CellerinGeneral Manager Russia // Publishers
M.: +7 985 44 22 544
Thank you for your attention !