Presentation Title

Linda CuretonMarch 12, 2011

Monsters in the Closet – A Case Study of Internal Social Media Implementation at Marshall Space Flight Center

Bernadette BuzzellAugust 15, 2011

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Culture

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Policy

Today’s Focus• Purpose:

– To help other government organizations considering Internal Social Media to avoid the issues Marshall faced.>Focus on implementation

>No changes to existing policy

>No new policy

• Internal vs external

• Not a site demo

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1. Socializing vs Working (Acceptable Use)

2. Records Management3. Privacy & PII4. Accessibility (508)5. IT Security &

Sensitive Information (SBU, ITAR, etc)

The MonstersPolicy Culture

6. Adoption7. Control & Enforcement8. Goofing-Off & “Friending”9. Information Overload

& Yet Another Tool10. Authority

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Socializing vs Working(Acceptable Use)

Policy

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Purpose Trust

Personal Use

(NPD 2540.1)

Legal Input

Guidelines

Union Review

Ethical ConductStandards

MARS Comradery

Real Life Internet

Value Focus

HR Review

Records Management

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Guidelines

Policy

Reminder at Publish

Official Records

E-Mail

Records Manager

Privacy & PII

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Profiles

Guidelines

Policy

Internal

Trust

Privacy Manager Mirror’s Work

Reminder at Publish

Accessibility (508)

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Tool Certified

Video Official / User CreatedAlternative Method

Policy

Tested Real People

Photos / Graphics DescriptionMirror’s Work

IT Security & Sensitive Information

(SBU, ITAR, etc…)

Policy

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Link Out

Trust Guidelines

Internal

Risk AssessmentIT Security Input

Reminder at Publish

Mirror’s Work

Adoption

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Culture

Beyond Go-Live

If You Build…

Single-Sign-OnInternet Connection

Pre-Populate CCP Profiles 4 Everyone

Marketing

Retribution Free Training

2 PMs Community Building Team

Replace & Remove

Control & Enforcement

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Culture

Illusio

n

Social Governance Council

8,000 eyes

Disagreement Healthy

It’s Work! Trust

Abuse Button

Common Sense

Help Each OtherRetribution Free

Goofing-Off & “Friending”

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Purpose/Meeting

Culture

Not Facebook

Lots of WaysSurfing

Trust

Colleagues

Part of Work

Following

Information Overload & Yet Another Tool

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Culture

Personalized Home Page

Info Comes to You

Tags & Search

Follow PCTGEmail / RSS

Incorporate Into WorkFuture Business Tool

New Collaboration

Authority

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You Decide!

Culture

Social Reputation

Sharing“Like”

Questions / Answers

Group Wisdom

Org ChartKnown Experts

Not Anonymous

—16— Twitter @BBBuzzell bernadette.buzzell@nasa.gov

Internal Social Media at MSFC