Presentation to

Integrated Communications Corporation

Out of the Box!!!

Barkani Clients

American Express Publishing

Blue Ridge Capital Biotech Science News Brand Street Cornell University Medical

School FineFoodMarketing.com Gembeat.com Internet Healthcare

Coalition Integrated Communications MyRestaurant.com

Medichart Express New York Rent A Car Lowe McAdams Lowe Healthcare Worldwide National Institutes of Health Schering Plough Pfizer HealthTech Digital

communications Readers Digest

Barkani Capabilities

Streaming Video Animation Email Tools Online Publishing Intranet/Extranet Streaming News Online Calendar

Nutritional Database Ask the Expert Online Communities Doctor Referral Online Polls Online Library Preventative Medicine

Guides

Case Studies

Readers Digest - Online PublishingQ. How do you "grab" content from old web

pages, create a new format, and put everything into a database?

A. Create a smart filter that separates content from page template. Store all content in a database. Use a template builder to dynamically display all content in the new format.

Case Studies

Gembeat - Building TrafficQ. How do you generate traffic to an unknown

website with a small marketing budget?

A. Over half of Internet traffic is generated through search engines. Through targeted smart search engine registration, we achieved top ten listings with several leading sites, such as Yahoo!, AOL, and Excite. Traffic multiplied ten-fold over a three month period.

New York Rent A Car - Online ReservationsQ. How can you use the Internet to answer queries

and handle reservations that would otherwise be lost to an overburdened call center?

A. Build an online reservation system that provides intuitive navigation, detailed information, car images, availability, reservation processing, and easy administrative access to manage the process.

Case Studies

Pfizer/NIH - Managing ApplicationsQ. How do you manage a large number of

applications being faxed to you?

A. Use an online process that databases all applications and sorts according to name, date submitted, date responded to, etc.

Case Studies

Schering Plough - User TrendsA. How do we capture user trends and use that

information to improve our site and general marketing campaigns?

Q. By using cookies, we can map the user experience; determine how he navigates the site, which pages he visits the most often or views for the longest time, and at which point he leaves the site. Through analysis of user trends,we can determine those areas of greatest and least interest - how to maximize the best and improve (or kill) the worst. The data can be used for other marketing campaigns unrelated to the internet.

Case Studies

Lowe Healthcare - Managing Employee ResourcesQ. How can we best utilize our employees' skills

within companies and across the network?

A. Create an online skills database that each new employee completes. The online skills database will enable project directors to find those people, wherever they may be, whose skills best match the needs of the project.

Case Studies

Medichart Express - Digitizing Patient ExaminationsQ. How can we digitize patient examinations?

A. Through the convergence of several technologies we can digitally capture images and transcribe a doctor's dictations. All information is databased, encrypted, and secured. Through the use of keywords in the doctor's dictation, we can generate forms and automate billing.

Case Studies

The Interactive Component—Making Life Easier

- Replacing the Business Reply Card

A company is sponsoring an online symposium. They wish to know who watched, how long, and which parts. How to do it?

Old School: The business reply card.New School: Require users to login prior to viewing the symposium. Then measure their activity through cookies.

- Replacing the Fax

Surveys. Applications. Updates. How do you get them?

Old School: Print and fax.New School: Online Forms.

The Interactive Component—Making Life Easier

- Maximizing Email

How do you create a community?

Old School: Newsletters. Group meetings.New School: Email groups. Chat groups.

The Interactive Component—Making Life Easier

Working Together

Seven Steps1)Research2)Objective3)Strategy4)Tactics5)Development6)Launch7)Review

Working Together

Research -> MessageEach element of a campaign has a

message: Who’s the speaker? Who’s the audience? What’s the message? How is that message being delivered?

Working Together

ObjectiveA website’s objective will normally fallwithin four categories:

Branding/Marketing Education Market Research Training/Sales

Working Together

StrategyStrategy is determined by the followingmethodology:

Defining the target audience Defining the site’s objective Developing tools to measure a site’s return

on investment (ROI)

Working Together

Tactics – Content and Features

Streaming News Online Calendar Nutritional Database Ask the Expert Online Communities Doctor Referral Online Polls Online Library Preventative Medicine Guides

Working Together

DevelopmentA website’s development proceeds in four

stages:

Storyboard Creative Programming Quality Assurance

Working Together

LaunchA site has two launches: Beta Launch – Working site, still bugs in code,

audience limited to peer review. Full Launch – The site goes “live” with a public

announcement.

All support staff must be available at times of both launches because problems will arise that require immediate resolution.

Working Together

Review

Performance Traffic Achievements Overall Objectives Overall Strategies Future Directions

The Internet - Make it a part of your life!