presentation to moscow social media club on social media ethics
DESCRIPTION
Presentation to the Moscow Social Media Club about ethics in social media engagement. Includes discussion of the WOMMA Honesty ROI model.TRANSCRIPT
Digital Ethics 23 November 2010
Rule #1… Tell The Truth
the H O N E S T Y
Honesty Of RelaConship
• Don’t go undercover • Comply with regulaCons • Don’t pay
Example: Chinese 50 Cent Party
Honesty Of Opinion
• It’s all about mutual respect
• Your opinion is your opinion; • Feel free to share it, but please… • Let others form and express
their own
Example: Nestle
Example: Nestle
Honesty Of IdenCty
• Most important element
• Be who you are • Don’t pretend to be someone else
• PracCce full disclosure
Example: Whole Foods
Disclosure Is Easy
• Done right, disclosure adds credibility
• Disclosure doesn't preclude creaCvity
• Working for a company or an agency doesn’t hurt you
Ethics – Take Aways
• Be Transparent • Who You Are (IdenCty) • Who You Represent (RelaConship)
• Be Yourself • Don’t Say Something You Don’t Believe / PracCce • Let Others Speaking on Your Behalf Do the Same
• Be Smart • Think Before You Post (Judgment)
• Don’t Try to Game the System
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Contact:
Marshall Manson Managing Director, Digital, EMEA ph +44 7969 648 427 [email protected] Twitter: @marshallmanson