presentation to tv asia re social media
TRANSCRIPT
© Creative Talks 2008
Richard TierneyCreative Talks
© Creative Talks 2008
Producer
“….to a place they have
not been, and discover
themselves there.”
© Creative Talks 2008
Hands up if you are a Dino
© Creative Talks 2008
Context
© Creative Talks 2008
Context
“”Must include
an interactive element”
© Creative Talks 2008
Contact not Content
Touch
© Creative Talks 2008
© Creative Talks 2008
© Creative Talks 2008
© Creative Talks 2008
© Creative Talks 2008
© Creative Talks 2008
Paris
© Creative Talks 2008
Paris
© Creative Talks 2008
Paris
© Creative Talks 2008
Paris
© Creative Talks 2008
© Creative Talks 2008
Contact not Content
Touch
© Creative Talks 2008
Contact not Content
Touch – More is good
© Creative Talks 2008
Contact not Content
Touch – More is good
Customer is Queen
© Creative Talks 2008
Contact not Content
Touch – More is good
Customer is Queen
Viewer Interacts by Choice
© Creative Talks 2008
Contact not Content
Touch – More is good
Customer is Queen
Viewer Interacts by Choice
Networks of Networks
© Creative Talks 2008
Context
© Creative Talks 2008
© Creative Talks 2008
© Creative Talks 2008
© Creative Talks 2008
© Creative Talks 2008
© Creative Talks 2008
Old Talent, New Business
© Creative Talks 2008
Old Talent, New Business
Create Tribes
© Creative Talks 2008
Old Talent, New Business
Create Tribes
Deliver Content to Tribe
© Creative Talks 2008
Old Talent, New Business
Create Tribes
Deliver Content to Tribe
Lead to New Places
© Creative Talks 2008
Richard Tierney
CreativeTalks.com