WWW.VACANSOLEIL.BE

KEY FIGURES

Vacansoleil Belgium (Flemish+Walloon) ‘16:

 1,8 mio visits 12 mio page views 90 % of turnover online No more paper brochure

DEMOGRAPHICS

MOBILE ORIENTATION > DESKTOP BOOKING

DESKTOP TABLET MOBILEVisits 57% 20% 23%Conversion 80% 15% 5%

❗ Mobile doubled since 2015

AQUISITION CHANNELS

  SEA : brand and non-brand (country, region and campsite)

  Display

  Remarketing

  SEO

  Direct + misspellings

  Videomarketing

  Newsletter

  Social Media

  No more affiliates

  Inspiration channel (less sales) next to Vacansoleil.be website  SEO maximization and optimization

  From our clients for our clients: customer based input > Reviews, infomercials, holiday stories & videos

  Bloggers (new journalists)> Short description with link to bloggers webpage (no copy paste)

  Own content > Tips, campsite trips, theme holidays, how to, top lists,…

  Organic Google search  Newsletters : dedicated newsletters + weekly post in current newsletter

  Social Media (Facebook) : post + paid campagnes  Website: generate traffic to and from our website

  Remarketing Facebook > website

VACANSOLEIL MAGAZINE

THANK YOU! QUESTIONS?