presentation1
TRANSCRIPT
ARE ONLINE SALES RUINING THE
BUISNESS?
MUSIC MAGAZIN
ES
FIGURES
HOW ONLINE SUBSCRIPTIONS AFFECT MAGAZINE SALES
IS THE FUTURE FOR
MUSIC MAGAZINES AT STAKE?
ONLINE MAGAZINE WEBSITES. HELPING OR HINDERING?
ONLINE EFFECT ON MAGAZINE
SALESResearch into online sales affect on overall sales of magazines (including some music magazines) shows that online subscriptions only contribute to a small amount of the overall sales made. This shows that the online market for magazines at the current time is weak and barely effects the overall sales.
However, the move from paper magazines to internet hasn’t been “pushed” upon the public yet as it has with other types of media
“ONLINE SUBSCRIPTIONS COUNT FOR LESS
THEN 1%”
(e.g. buying music done by Apple creating ITunes to get convenient cheaper music) and the online market for magazines holds no convenience in the eye of the public, as it doesn’t make it easier to buy them (magazines are sold in most supermarkets which people have to go to on a weekly basis anyway) and also exclude the convenience of reading magazines as a easily, light and portable item and forces the reader to have to have a laptop of electric device of some sort to read it.
The idea of “impulse buying” is also taken into factor with the idea of online magazine reading and ordering as magazines are sometimes something
“VOGUE ONLY SOLD
185 COPIES OF
MAGAZINES ONLINE IN
2011”
you just buy out of impulse commonly in airports or train stations just as much as something you plan to buy. Online buying and reading of magazines gets rid of this market
Quotes from ABC.news.com
SALES DROP OVER
YEARS CAUSES
NME WORRY
Statistics and quotes from ABC.com
Statistics showing sales of music magazines
comparing 2008 to
2009 sales show declines in the majority of companies sales for example Kerrang (published by Bauer Consumer Media) has declined from
£60,290 to
£43,253, showing
a loss of £17,032. Another magazine company which has lost out is NME showing a decline over the year of
£15,336 and it seems that that decline in popularity is continuing into
late 2010 with a
16.4% fall in circulation, the highest circulation fall in music and film
magazine in 2010.
These statistics continued into 2011 with an 14.3% drop in the beginning of
2011.
“DISPITE DROPS, NME
STILL REACHES
PEOPLE OVER 1 MILLION
CONSUMERS A WEEK”
In a statement said on behalf of ICP (publishers of NME) it was said “[NME] continues to be an exemplar of a modern multiplatform media brand” and still reaches its audience “via social media, on TV, radio, mobile, through live events and in print and reaches over one
million consumers each week”. However it’s obvious to the public eye that NME is going to be in trouble soon, with Kerrang and Metal Hammer making recoveries (Kerrang has now rose to gaining
4.5%) it shows NME in a weak light.
THE PUBLIC AND THE
MAGAZINE BUSINESS
The consumers need for the cheapest, easiest and most convenient has thrown the magazine business backwards, making it less popular to buy magazines and more popular to read it on the online website. Minus a few perks of real magazine buying (a quiz and a extra interview) the online reading of magazines is a lot more economically and environmentally beneficial making it a desirable idea for customers. Examples such as NME.com and heatworld.com are good examples of not only showing a lot of the information within the magazine online but also forcing the
website onto the customer using messages in the magazine saying “look online for more information”. The company of NME now even advertises itself as a online magazine and a online news network, having more Interviews, news and images online then in the magazine as well
As features which couldn't be put into magazines for example videos and entire albums of images from events in the music world and information of a wide variety of musicians including Black Sabbath, Arctic Monkeys, Justin Beiber and Queen.