Marketing Strategy

Marketing Strategy:• It is the intent to start the business selling the clothing

people need to create a unique image of themselves. This includes various prints, colors, and styles. To increase sales and promote store, special events will be held that please people, stimulate interest, pursue leisure, involve social participation, and occur within a specific, prescribed time frame. Some of our special events will include.

• Anniversaries • Fashion Shows • Bazaars • Festivals • Celebrations • Grand Openings • Ceremonies • Open Houses • Concerts • Premieres • Conferences • Sports Shows • Contests • Testimonials • Conventions • Trade Shows • Exhibits Special events give store to promote our image, products, merchandise, services, and to generate goodwill to the public.

Target Market &Program Strategies:We will use flyers and other literature to act as our representative. Here are some of our

marketing programs and strategies.1. Designing good ad copy to reach our customers.2. Choose the proper publication 3. Have a goal for our advertisement 4. Involve the audience 5. Inform the buyer 6. Headline and illustrations grab attention7. Give them something8. Always be specific9. Make our offer a good one10. Be creative in our media choices—such as unusual avenues like—fax

newsletters, mall kiosks, fax-on-demand, publicity stunts, online marketing, anything unusual to reach our target market

11. Small classified ads12. Track our results13. Keep all our customers/prospects in a database and stay in touch with them

regularly 14. Gradually increase the size of our ad and tract the results 15. Advertise regularly and consistently 16. Evaluate our efforts