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K.C. College

Subject: Customer Relationship ManagementSemester- IIISybbiPresented By :-Niraj Shah- 47 , Shefali Bafna- 5 Rushad Irani- 18 , Ravindra Mehta- 35 ,Heena Sayyed- 42 , Dhruvi Shah- 45 Shibu Yadav- 58 , Unnati Mistry- 60CUSTOMER RETENTION MANAGEMENT

INDEXCUSTOMER RETENTION a. INTRODUCTION b. WHAT IS CUSTOMER RETENTION?

CUSTOMER LIFE CYCLE MARKETING

CUSTOMER LOYALTY

APPLE COMPANY a. INTRODUCTION b. LOYALTY AND RETENTION TECHNIQUES CUSTOMER RETENTIONINTRODUCTION

An important aspect for an organisation is to think what should be the reasons that enhance repeat purchase. Customers are the most important part for the success of the organisation and thus retaining the customers is an important aspect for the organisation.

WHAT IS CUSTOMER RETENTION??? Customer retention is a strategy whose objective is to keep a companys customers and to retain their revenue contribution. Primarily it aims to prevent customers from going to the competitor.

CUSTOMER LOYALTY Customer loyalty is all about attracting the right customer, getting them to buy, buy often, buy more and buy in higher quantities and bring in more customers and to make use of all the services and products offered by the company.Customer loyalty is build by :- SATISFACTION

PERFORMANCE

KEEPING IN TOUCH WITH THE CUSTOMERS TREATING THEM WELL

FLEXIBILITY

Apple Was Established On April 1, 1976, By Steve Jobs , Steve Wozniak And Ronald Wayne. Apple Is An American Multinational Corporation Headquartered In Cupertino, California. Apple Is The Worlds Second Largest Information Technology Company By Revenue And The Worlds Third Largest Phone Maker.

INTRODUCTION TO APPLEHow is the Personal Information used ?? Keeps customers updated about the latest products, softwares etc.

Helps to improve services towards customers.

Helps in better advertising.

Develop, deliever and improvement of products.Loyalty and retention techniques Apple consistently uses a handful of techniques to simply out-perform their competitors, both in the creation and the marketing of their products. The following are the reasons why apple is one of the most loyal companies and have been successful in retaining their customers.

Apple puts their customers first.

Apple is impeccable in their design.

Apple knows how to write good copy. Apple ships 200% of expectations.

Apple doesnt ship too often.

Apple redefines consumer demand.

At a time when consumer retention rates for most smartphone vendors are falling, the iPhone is at an all-time high, double that of even its closest competitor. According to a survey conducted by UBS, APPLE HAS A 93 PERCENT RETENTION RATE far, far greater than its nearest rival HTC, whose retention rate is about 39 percent. Little Wonder Apple Today Is The Worlds Largest Smartphone Vendor.