What is the promotional mix?

A set of tools that helps businesses communicate effectively. It includes:•Advertising•Public relations•Sales promotion•Direct marketing•Personal selling

Why is it important?

It is important because the customers need to know what products and services you are providing so they are awareof it. If no one knows about it before hand then when it isreleased no one will buy it so no business will survive intoday’s competitive market.

Also having good direct marketing is a key point because you need effective communication with your customers toensure you make good sales and profits. By taking time todevelop everything in the promotional mix it will stimulatethe target audience and will make them buy the products.