presentation:d asc growth task force automotive market...
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Presentation:dASC Growth Task ForceAutomotive Market DevelopmentApril 4th, 2017
Presented by:Marc Benevento, Industrial Market Insight
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Agenda
Purpose of the Growth Task Force
2016 Activities and Achievements
2017 Priorities & Action PlanAutomotive Adhesive Selection GuideOutreach
A Refresher On What We Are Trying to Achieve
Objective #5 Accelerate adoption of adhesives and sealants solutions and help minimize barriers to market growth
Working together, ASC and its members will aggressively identify and tackle growth opportunities to ensure adhesives and sealants are the option of choice for innovators.
Strategic Initiatives:
5.1 Identify and engage specific targeted segments of end-users to increase the adoption of adhesives and sealants
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ASC Growth Task Force RosterName Company Title
1 Christopher McClurg 3M Global Business Director Adhesives & Sealants2 Russel Livermore III Sika Vice President Marketing3 Greg Moran Sika Vice President Global Automotive Head4 Ana Wagner+ Dow Chemical Sr. Strategic marketing Manager Dow Automotive5 Danielle Hunter Covestro Marketing Manager Adhesives6 Stephen Willging H.B. Fuller Global Technology Advisor7 Tom Stewart* Ashland Commercial Director Structural Assembly Adhesives8 Dan Daley ChemQuest Senior Consultant9 Forrest Driggs* Franklin Senior VP & CFO11 Timothy O'Neil Royal Adhesives General Manager Transportation, Industry & Construction12 Peter Hedger Jr. Magnum Venus Products Marketing Manager 13 Tom Specht Valtris Marketing/Business Development14 Dan Horner Applied Adhesives CEO15 Peter Carbutt ITW Technical Director16 Hannelore Rittinger ITW VP Strategic Marketing17 Marc Benevento IMI Principal18 Steve Duren ASC Sr. Director19 Mike Socha KDG advertising Principal
Note: Red Font = Member of Steering Committee, * = ASC Board Member, +chairperson
Accomplishments Opportunities
• Established messaging
• Aggregated basic content
• Educated ASC members
• Conducted Outreach (SAE & CAMX)
• Expand internal & external engagement
• Develop substantive content
• Address significant end-user needs
• Demonstrate effectiveness
2016 Accomplishments & Opportunities
http://www.adhesives.org/docs/pdfs/adhesives-sealants-org-white-paper-adhesives-and-joining-in-land-transportation.pdf?sfvrsn=0White Paper #1 Link: White Paper #2 Link: http://www.adhesives.org/docs/pdfs/adhesives-sealants-org-white-paper-adhesive-opportunity-and-outlook-in-light-vehicles.pdf?sfvrsn=0
Part 1: Adhesives and Joining Methods in Land Transportation
Part 2: Adhesive Opportunity and Outlook in Light Vehicles
Part 3: Adhesive Opportunity and Outlook in Heavy Duty Trucks and Buses
Metrics not available due to CMS limitations (resource docs links cannot be tracked)
White Paper #3 Link: http://www.adhesives.org/docs/pdfs/adhesives-sealants-org-white-paper-adhesive-opportunity-and-outlook-in-heavy-duty-trucks-and-buses4.pdf?sfvrsn=0
Transportation Specific White Papers On Adhesives.org
Follow Models of Success: Steel and Aluminum
Educate & Inform Address challenges
Trade pressBlogs
Case StudiesWebinars
Success stories
Design & selection guidesMaterial Properties
Part / Process optimization
Create new paradigms
Research & validate designsProof of concept
Share Success
Road ShowsTrade Events
1 2 3 4
Following an established, successful model
SAE White Paper Spotlight
Clicks Downloads Reach
337 281 25,000
Summary Report of reader responses in TECH BRIEFS MEDIA/SAE, for the week ending December 04, 2016
White Paper Distribution Roadmap
Dec Jan FebLand Transportation#1
Heavy TruckBus-#3
Joining Methods#2
Blogs• 6 blogs in 2016
• Designed to reinforce task force messaging and link to relevant ASC and external content
• Companion pieces to white papers, presentations, and future activities
North American International Auto Show 2016: The Future is Now, and Adhesives are Making it Happen
Adhesives Helping OEMs Push the Performance Envelope with Lightweight Multi-Material Structures
IACMI Road Mapping: Advanced Composite Future Offers Opportunities and Challenges for Adhesives
Revised Fuel Economy Standards Won’t Put the Brakes on Adhesive and Sealant Growth
Automotive Adhesives and Sealants Build Brand Equity and Consumer Appeal
A Three Step Process for Automotive Adhesive Selection
Partnerships
• Joined IACMI in April 2016
• Participated in road mapping & member’s meetings
• Goal of understanding and communicating trends, gaps, and opportunities for ASC members
• Collaboration & reciprocal trade event presence
• ASC presentation at CAMX in Sept 2017
• Goal of educating composites industry about adhesives to drive adhesives & ASC growth
Accomplishments Opportunities
• Established messaging
• Aggregated basic content
• Educated ASC members
• Conducted Outreach (SAE & CAMX)
• Expand internal & external engagement
• Develop substantive content
• Address significant end-user needs
• Demonstrate effectiveness
2016 Summary
4 Growth Activities for 2017
Guide Development
IACMI Opportunity Scouts
Great Designs In Steel
ASC Blog & Adhesives.org
Desired Subject Matter From End User Interviews
Most end users interested in bonding of steel and aluminum for body-in-white, followed by plastics
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Comments
“Industry wide guide that looks across suppliers, absent of brand, will allow easier information flow”
“Would like to know more about best practices for proper use of adhesives and sealants”
“Aluminum joining guide a good start…could be more descriptive about adhesives and applications”
“Hoping to learn how to eliminate spot welds with adhesives ”
“We aren’t using liquid adhesives yet. Attending webinar was our first step.”
Guide Development
Scope of initial guide will be OEM body shop, followed by paint and assembly
OEM Body Shop OEM Paint OEM Assembly
Initial Scope Future Future
Scope of guide: The guide provides important design, material property, and performance considerations for structural adhesives and sealants used by OEM s and their suppliers for the automotive and heavy truck industries.
IACMI Update on Adhesive Opportunities
High speed, high strength joining
Simulation of structural adhesive bonds
Non-destructive evaluation
Repair of structural bonds
Structural bonding of thermoplastic CFRP
Strain rate sensitivity & crash simulation
Prediction of bond line read through
Others
Great Designs In Steel
Wednesday, May 17, 2017 | 7:00 a.m. 4:00 p.m.Laurel Manor Conference Center, Livonia, Michigan
http://www.cvent.com/events/great-designs-in-steel-2017/agenda-8dafc3ad0e204fedba7ac3359dcbeb10.aspxLink to program
New Blog Subject Matter ExpertsCovering Transportation in 2017
ChemQuest
Dan Murad Jim Swope Dan Daley30-year career at
Navistar International, a truck and engine
OEM.
40 years of successful B2B formulated chemical experience, mostly in adhesives, sealants, and coatings
Over thirty years of experience in Architectural and Automotive OEM
and the Adhesives Industry
Summary
• 2017 actions build on our foundation
• Fewer, but more focused, activities
• Building awareness and creating opportunities for the future