presentationen av zoob
DESCRIPTION
Presentation av Zoob på Handels högskolan för markketing masters studenterTRANSCRIPT
I will talk about.
• Communications background• Mission background• Mission specifics• The product• Where we are right now• Where we are 2010
COMMUNICATIONSettings, locations and contexts
Mjölk!medlemspris
KÖTTFÄRS FÖRHALVAPRISET!
Fruktavdelning3 äpplen för 2
Places can be contexts
<Technically speaking>
Availability
win-win
Complexity
Service quality
Your side of the cake
MISSION BACKGROUNDWhy are we here, why did we do that
Worldculture museum
MISSION SPECIFICS The assignment and requirements
The main requirements from World Culture Museum
• Free of charge for users• Museum dont want to be in charge of
technology• The targetgroup is young adults (13-30 years)• Easy way for museum staff to update the
information.
The purpose of the Guide system
Grant accessibility for• Disable• Non-Swedish• Non-interested
Increase the experience for• Interested
We concluded.
Technical plattform - Mobile phoneWay of Communication - Bluetooth
THE PRODUCTThe continued production
The solution
What is Zoob? And
how does it work?
Upploading..
100m
JA NEJ
Would you like to receive
Digital Guide?
YES NO
Why Zoob?
Mobile phone• Mobil avalibility• Functions
Bluetooth• Capabilitys• Costs• Proximity
Today
at World Culture Museum
This is what it looks like on site
On your phone
ZOOB Tomorrow.
In development currently
MoreLocation based
content!
BollywoodA stolen worldSignspotting
Content deplyment zones
Other Content deplyment zones
Watch video.
y
Feedback.
Webcast.
What's happening at the museum?
Games.
Questions?
Contacts us @ [email protected]
Follow us @facebook.com/followlubit
twitter.com/followlubit
This presentation will be posted on our blog,
lubit.blogg.eu, and on our facebook page.