PRESENTATION ON

PRESENTATION ON

Submitted by:- Aman Thakur Divya singh Ekta Kanika bansal MustafaSubmitted to:- Anoop Ohri Sir WHAT DOES CUSTOMER LOOK IN SHADESStylish

Comfortable

Brand conscious

Price willing to spendIt depends upon brand and the quality they want

From 2000rs to 16000rs OAKLEY

INTRODUCTIONIn 1980 Jannard released pair of goggles called the O-framesIn 1983 Oakley began selling ski gogglesIn 1995 the company went public When Jannard kept 64.8% Oakley inc. which was valued at about $20 million.due to which Jannard became the second richest orange county resident

HISTORYIt was started by JIM JANNARD in 1975 in his garage with an initial investment of $300The name OAKLEY came from JANNARDs dog an english setterThe first product was oakley grip for motorbykesOther products:-number plates,gloves,Elbow gards ,chin gards , and goggles for the BMX and motorcross communitiesTIE-Ups OF OAKLEY2004- Fox Racing2006- Oakley aquire the oliver peoples group, a manufacturer of high and fashion branded eyewearOn 21-june-2007 italian group luxottica announced a plan to merge with oakley in a cash deal worth $2.1 billion and the deal was completed in 15-nov-2007AT PRESENTOAKLEY now is in the portfolio of milan based luxottica group along with other brands such as rayban ,persol and wogueOakley also donated 35 pairs of its radar sports glasses , fitted with specially selected tintsOakley also maintains a large sports team roaster that includes some of the world top athlete sportsUNIQUE FEATURES OFOAKLEYOAKLEY sunglasses comply with and exceed ANSI Z87.1 requirement for high protectionOAKLEY models also comply with canadas CSA Z94.3-0.2 protection standardOAKLEY lenses and frames are designed to protect against sun and windThe lenses are made of pluto niteIt is also known for its high difinition optics

PRODUCT PLACEMENTS MOVIES X-Men series Mission impossible 2 Spiderman Wanted and many more not only in movies but also TV series like power rangers , Time force

ContdCelebrities like lil john and T-pain are both oakley collectorsOakley also sponsored poker player PHIL HELLMUTH,WEEZER mention oakley in their song poke and beans

OAKLEY IN INDIAAlready launched

But with less hi-tech features

Available with few retailers

Less profit margin as compare to other brands

Lack of awareness

Positioning in the mind of customers is as its only for sports person

USP(unique selling point)Hi-tech sunglasses

HD glasses

Conduct various programmes for rertailersSURVEY

QUESTION ASKED TO OPTICIANSvideoQUESTION ASKED TO CUSTOMERWhich brand do you prefer?What made you to choose that brand?How much do you spend?If given a chance would you like to change your brand?Do you know about oakley?Would you like to switch your brand to oakley?COMPARISON WITH OTHERS FEATURES Other brands OAKLEY Stylish stylishComfortable comfortableStable price hi-technology(GPS, bluetooth,mp3 player)

PRICE Other brands OAKLEY Starting range 2000-15000 starting 4000- 20000

STRATEGIESCreate proper awareness

Price skimming

Should target more on sports person and high class peopleAWARENESSMORE ADVERTISEMENTSPORTS MAGZINEEX. THEY HAVE CLASSIC MODELS ALSOPrice skimming

Price at which we will offer this product at 25000rs

Because no competitor can enjoy the premium price brand equity is very high THANK YOU