presentations - a great marketing tool

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Page 1: Presentations - A Great Marketing Tool

www.soUNIQ.co.uk

Page 2: Presentations - A Great Marketing Tool

www.soUNIQ.co.uk

UNIQ Online Marketing Programme 2

Module 4, Lesson 1Speak Out and Speak Loud:

Presentations, Seminars and Webinars

Page 3: Presentations - A Great Marketing Tool

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Introduction

Giving presentations offers tons of great opportunities!

• Positions you as expert

• Increases your credibility and brand awareness

• Allows you to engage with your audience

• Find out what your potential customers really think!

Page 4: Presentations - A Great Marketing Tool

www.soUNIQ.co.uk

What you will cover in this lesson: -

• An outline of the different types of presentations you can deliver

• Why this is an important and effective marketing activity

• How to go about organising and set up your presentations

Page 5: Presentations - A Great Marketing Tool

www.soUNIQ.co.uk

Which presentation options do you have?

Presentation Seminar Webinar

The objectives of the group and the type of audience you are delivering to will determine which form of presentation you give.

Page 6: Presentations - A Great Marketing Tool

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Seminars and workshops are the usually the best forum if the audience is in your golden customer group!

TOP TIP!

Page 7: Presentations - A Great Marketing Tool

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Let’s talk webinars

• Affordable for small businesses

• Opportunity to reach a WORLDWIDE audience

• Low-cost for audience

• Recordings can be re-used as future marketing tools

Page 8: Presentations - A Great Marketing Tool

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Host your own or be a guest?

Organising your own event can be very stressful and can take a lot of time and

money, but it’s all yours!

If you present with another group, most of the hard work is done for you and you can tap into a new network. However, you have to fit in with what

the organiser wants.

Page 9: Presentations - A Great Marketing Tool

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Why do presentations at all?

Many people hate public speaking.

If you can overcome this fear, you will experience loads of benefits!

• Increase both your company and personal brand awareness

• Increase credibility

• Increase customer engagement

• Increase trust and respect in your brand

You can:

Page 10: Presentations - A Great Marketing Tool

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Education to demand

As you educate, you are actually increasing the demand for your service and product.

If I deliver two marketing ideas that my audience have not thought of and they think it would work for their business, the chance of

them becoming customers is about 92%.

Page 11: Presentations - A Great Marketing Tool

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Never, ever just sell…

You have to deliver value and give a lot away in terms of expertise and knowledge to win over your

audience.

TOP TIP!

Gone are the days we could charge for this!

Page 12: Presentations - A Great Marketing Tool

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How do I begin?

Decide if you…

1. Want do your own presentation, or

2. Present at another organised group.

A mixture of both is desirable long-term.

Page 13: Presentations - A Great Marketing Tool

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If you want to present to another organised group…

1. Source potential groups, including social groups you could present at. 2. Create a one sheet and at least three presentations organisers can choose from.

3. Sell yourself!

Page 14: Presentations - A Great Marketing Tool

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If you decide to organise your own presentation…

1. Decide who your target audience is, the theme of your presentation and how you will promote it.

2. Find a venue or online platform if it is a webinar.

3. Create a marketing plan of action leading up to the presentation.

4. Follow-up!

Page 15: Presentations - A Great Marketing Tool

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SummaryPresentations, workshops, seminars and webinars are a great

way to promote your company and personal brand!

Next LessonHow to organise or set up a presentation and the pre and post marketing activities you must undertake to make it a success!

Page 16: Presentations - A Great Marketing Tool

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For help with Module 4, contact Ruth or Ben:

Email: [email protected]: @UNIQ_Academy and @BCartwrightUNIQ

Visit our LinkedIn group: UNIQ - The Academy for Entrepreneurs

Write on our wall: https://www.facebook.com/UNIQ.Academy

Visit the Members Library to Access Additional Resources for This Module:

http://www.souniq.co.uk/uniq-members/library