#EB_Training

How to use Twitter.

Before, during and after your events to maximise your opportunities. 

So… What do your “people” want? 

Conflict , being authentic and creating a story for the audience. 

And… How social are your attendees? 

#EB_TRAINING

#EB_TRAINING

So it’s you and content…. 

#EB_TRAINING

But THIS is what you want!

And this as well 

How you could use Twitter BEFORE your event.

It’s the same for brands.

It’s USED to be all about planning ahead.

Or at least…

Ideas like this… 

Or talking about sports… 

And asking questions… 

#EB_TRAINING

Creating content…

Or “hijacking” the weather 

Doing some funny stuff… 

Or hijacking TV shows as….

Hashtagging everything – but not too much

Allowing miniature moments of joy… 

Use Twitter Advertising and Analytics 

#EB_TRAINING

Every Minute Marketing. 

#EB_TRAINING

The Tools are here.. 

It’s hard work… 

#EB_TRAINING

But it’s amazingly rewarding… and cost effective Twitter Advertising. when you get it right. 

#EB_TRAINING

Use Analytics to learn more… 

#EB_TRAINING

Use hashtags to build lists / Tweetbe.at 

#EB_TRAINING

You could use this Tool. @Follogro

#EB_TRAINING

Make sure you are tweeting to the right people at the right time. 

#EB_TRAINING

Twtrland

Klout

Can be Used to Schedule As Well… 

You could use this Tool. @Follogro

#EB_TRAINING

It does THIS to your Klout Score.

#EB_TRAINING

How you could use Twitter DURING your event.

#EB_TRAINING

Become your own PR person!

#EB_TRAINING

Drip feed information at your event.

• You could use Buffer App or Klout

• To time tweets out. • Or get someone to do it for you . 

• And get your attendees to interact together. 

• Or maybe fill out a survey on the subject?  

Show your event OFF live (if you dare!)

#EB_TRAINING

Tag Board

Tweet Beam

LiveTweetApp

How you could use Twitter AFTER your event.

#EB_TRAINING

You can see if it worked on Twitonomy

#EB_TRAINING

See the “sentiment” with TalkWalker

Talk Walker

#EB_TRAINING

And then add a story…. We will.

And make sure everyone gets something from you. 

#EB_TRAINING

Tweet #EB_TRAINING and get all the notes and the video clip

#EB_TRAINING

#EB_TRAINING

Twitter: The No.1 startup tool for building a global event brand!

Who am I?

The ProblemWe are a poor startup.Zero brand awareness.Zero cash in bank.

Zero spend for any advertising.

The SolutionMap out and follow all competitors.

Study who they are following.  Network through all their followers. This gives you a map to success.

The SolutionFOLLOW INDUSTRY AWARDS!

The best companies will be listed.They will all be on Twitter.

You can map out an entire client base.

The SolutionHaving the Twitter app on your 

mobile is paramount.It enables you to use every spare 

second to engage with your audience.

The SolutionUnlike the heavily regulated Linkedin Twitter remains the Wild West and you can still Direct Tweet ANYONE!

The SolutionMost customers you want to reach have Twitter on their mobiles.You can reach them in seconds 

direct to to their pocket!

The SolutionRE‐TWEET other influencers 

content. You become an influencer.

Re‐Tweet other peoples expensive content.

Don’t redesign the Wheel.

The SolutionPiggyback #’s trends!

#dragonsden#SXSW

#MWC2015

IN A START UP YOU NEED TO WORK HARDER AND SMARTER THAN 

ANYONE ELSE FAILURE IS NOT AN OPTION

The SolutionRemember every director you want to get hold of has Twitter on their mobile. No guessing emails wasting time. Just Direct Tweet and their pocket is buzzing in seconds.

for Event OrganisersTricks, Tips and Pitfalls

Mark Tugwell,Badman Media#KeepItBadman

Why Social Media for Events?A significant part of people’s lives are spent online.

The potential audience is HUGE.

Social Media offers an engaging two‐way communication process.

People are likely to show interest in something their friends have recommended.

In a recent survey, 78% of 1000 event organisers consider Social Media to be important or very important for event marketing.

Why Facebook for Events?1.4 billion people use Facebook each month.

Of which around 60% log in every day.

In the UK: 24 million daily users.

Average user has 230 friends, and is connected to 80pages/groups/events.

30 billion pieces of content shared each month.

It is still the Number 1 visited Social Network

2nd most visited website and 2nd largest source of user traffic to external sites.

So how do I stand out?Facebook Reach – Organic/Paid

The ‘Facebook Algorithm’ – 1,500+ possible posts in our News Feeds. 

Of which we are shown 300.

Content is King.

But make it relevant and engaging, or your ‘fans’ will start turning away.

Getting Started…Get your marketing plan together

Decide on your audience, find out how to connect with them

Value Proposition

Be prepared to consider feedback

Consider your timeframe, relative to the size of your event

Gather content

Update your Cover Photo and Profile Picture, and keep your Page up to date.

Start telling the world!

Create an Event Page

Consider Paid Advertising

Facebook and my Event: Will it work?

ConsTime ConsumingPoor Organic ReachFree features are good but not greatNot always the most effective medium

Facebook and my Event: Will it work?

ProsPaid Targeting is extremely powerful… if you know your audience.Complete integration with your other mediums.The ability to create pages within your Facebook page itself.

Thank you for ListeningCome and have a drink with me at the end!

Mark Tugwellwww.badmanmedia.co.uk#KeepItBadman

1

Social Media Tips & TricksRakhi Sinha | @britenw | March 2015

On the agenda today:The theory:• What is Eventbrite?• Setting up your event (for success)• Tools to promote and spread the word• Using data to sell tickets

What is Eventbrite?

Create, promote and sell tickets for any event

imaginable

…and a place of event discovery

concerts

class reunion

festival

block party

hiking

politics turkey trot

dance

training

wine tasting

theater volunteering marathon

poetry live music

arts & crafts

fashion

fun run

race fundraiser hiking

comedy

car rally

networking summits parades

expeditions dating tea party design

As an event organiser, how can Eventbrite help me?

• Makes your job a lot easier!• Increase awareness of event• Collect data for attendees• Collect payment in advance• Send invitations• Seamless communication with attendees• 24/7 customer support

Ticket Types

Event Privacy

Select categories carefully….

Create a customised event page

Collect Attendee Information

Consider which details

you need - &

which you don’

t

Ask Custom Questions

Dietary info / mailing list / t-shirt size

Event Dashboard This is your event HQ!

Promo Codes

Use for VIPs; press; friends and family

Send Email Invitations

Social integrations

Turns attendees into your

biggest promoters

Promotional Chart

Learn how people are finding your event. (you might be surprised)

Tracking LinksEvent partners are essential. But which are the most useful?

Managing Waitlists~> A good problem to have!

Email updates to attendees

Event updates; joining information

Entry Manager Check-in guests using an iPhone, Android or iPad

Event Reports Analyse trends and

buying patterns

Social StreamCollates images and tweets on the hashtag; helps promote the next event

Survey Monkey Discover what attendees

*really* thought!