presentations that sell (тренинг КМБ)

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Page 1: Presentations That Sell (тренинг КМБ)
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PUBLICIS school

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PRESENTATIONSchapter I

Page 4: Presentations That Sell (тренинг КМБ)

GREAT PRESENTATIONsare LIKE GREAT FOOD:they’re a sum ofgreat ingredients

Page 5: Presentations That Sell (тренинг КМБ)

1. content2. LAYOUT3. drama

Page 6: Presentations That Sell (тренинг КМБ)

1. content

A PROPOSAL or An idea

with A PURPOSE

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2. LAYOUT

A combinationOF FONTS

AND IMAGES

Page 8: Presentations That Sell (тренинг КМБ)

IN EVERY PRESENTATION WE MAKE WE SHOULD

SEEK FOR:

ELEGANCE

FOCUS

SIMPLICITY

Page 9: Presentations That Sell (тренинг КМБ)

KEEP THEWORD COUNT DOWN

Use fewer words and as a maximumuse no more than 40 words per slide.

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Page 10: Presentations That Sell (тренинг КМБ)

USE ONE CONCEPTPER SLIDE

If you have three points to make, don't cram them all on a single slide – use three separate slides.

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PICTURES ARE GREAT –USE THEM WISELY

Large pictures look impressive.

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Page 12: Presentations That Sell (тренинг КМБ)

Фисташки были известны ещё в доисторические времена и

тогда же начали культивироваться.

Сейчас фисташковые деревья выращивают в Иране,

Греции, Испании, Италии, США, в Турции и других

странах Средиземноморья, в Азии и Австралии, а также в

Северо-Западной Африке. Фисташковые деревья растут

также на Кавказе и в Крыму. Сегодня примерно половину

мирового количества фисташек на рынок поставляет

Турция.

Page 13: Presentations That Sell (тренинг КМБ)

don't be afraid to

go over the edges

of the slide

don’t write all the words on the slide - use it to illustrate what you say

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SHOW THE PRODUCTAS “SEXY” AS POSSIBLE

Check out the following examples to decide on your own which one would sell the product better.

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Page 15: Presentations That Sell (тренинг КМБ)

Dual-core processor up to 3.6GHzHard drive up to 2TB

256GB solid-state driveMagic Trackpad

Apple Battery Charger

Witness the power!

Now it’s faster, more reliableand packs a punch of power.

With state of the art integrated software you can easily create

documents and videos of your own without paying to other

professionals!

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ASK A DESIGNER

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GOOGLE IMAGE SEARCHimages larger than 2 MP

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FLAT AND COOL

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MAKE IT AS VISUALAS POSSIBLE

Our presentations are not intended to be shown in annually financial report meetings – they have

to impress visually.

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Page 22: Presentations That Sell (тренинг КМБ)

“Design is not just what it looks like and feels like. Design is how it works”

Steve Jobs

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Design is not just what it looks like and feels like.

Design is how it works.

Steve Jobs

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BE CONSISTENT IN DESIGN, TYPE AND ANIMATION

As well as in any other creative area – consistencyis one of the key elements

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Page 25: Presentations That Sell (тренинг КМБ)

ALTERNATE LAYOUT WHILE STAYING CONSISTENT

As well as in any other creative area – consistencyis one of the key elements.

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Page 26: Presentations That Sell (тренинг КМБ)

USE LARGE TYPE WHEN APPROPRIATE. THIS WAKES THE VIEWER UP AND

HELPS DRAW ATTENTION TO THE POINT YOU’RE TRYING TO MAKE.

Page 27: Presentations That Sell (тренинг КМБ)

SUDDEN CHANGEOF BACKGROUND COLOR CAN INDICATE STARTOF ANOTHER CHAPTER

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TAKE CARE OF THE ORPHANS

Make sure there are no short words hanging here and there - use Shift + Enter to get rid of them or just combine several sentences into paragraphs.

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Large lowercase Gill Sanslooks unattractive. Doesn’t it?

Use another, more elegant but a similar font. Make sure youchoose a Sans Serif (Avenir).

Page 30: Presentations That Sell (тренинг КМБ)

Large lowercase Gill Sanslooks unattractive. Doesn’t it?

Use another, more elegant but a similar font. Make sure youchoose a Sans Serif (Avenir).

Keep an eyeon orphanslike these. They suck!

ait?

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3. drama

the wayyou ‘direct’

your presentation

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don’t justpresent,

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INSPIREAND SELL!

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PROBLEM - solution

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PROBLEM - promise - proof

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FOLLOW ME

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limon.md ID design CASE

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5X YES!

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if you’re having a panic attackbecause ofstage fright...

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den’t be afraidto use videos

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WORKSHOP TIME!

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