© 2009 James Hipkin

Presentations that Sell

How to avoid sucking the life out of your next meeting

Presentations

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2% Sell

98% Suck

Presentations Need Structure

• Foundation

• Framing

• Decorating

• Selling

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Find the thread of steel

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Thread of Steel

• Is the foundation

• Ties it together

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Build the frame

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• One point

• Consistent layout

• Page numbers

Slides are the Frame

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Keep it Short

• On point

• Grammar optional

• Only what’s needed

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Use Notes

• For support points

• Distribution

• Or write a memo

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Fonts

• Bigger = better

• < 24 point = bad

• Sans serif better

• > 1 font = bad

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Make it Pretty

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Accents

• Bold or color for accent

• Italics hard to read

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Color

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• Contrast good

• Color over color is bad

• Color over texture is worse

Visuals are Important

• Make points

• Are memorable

• Tell stories

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Selling15

Present with Passion

• Bold strokes

• Energy

• Positive

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They Buy You

• Stand

• Confidence = authority

• Listen with eyes

• No handouts

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