presentazione family&media (english version)

FAMILY AND MEDIA

www.familyandmedia.eu

FAMILY AND

MEDIAThe avearge amount of hours that a child or teenager dedicates weekly to consumption of the diet served by the communication media (television, internet, videogames, radio, magazines, etc.) greatly exceeds the number of hours they spend at school.

(Kaiser Family Foundation Reports 2005, 2010; Rapporto della Società Italiana di Pediatria 2008)

The Media’s Influence


FAMILY AND

MEDIAThe Media’s Influence

“TV series that target young people shape their lifetyles and family patterns, and they do so with great persuasive power found in captivating narrative techniques.”(Paolo Braga, ER. Sceneggiatura e personaggi. Analisi della serie che ha cambiato la Tv, Franco Angeli, Milano 2008)

… “young people create their ideas about family and personal relatioships from popular television programs. Many of them are educated about sexuality more by soap-operas and sitcoms than by parents or schools.”

(Irene Meijer y Marjolein van Vossen. The Ethos of Television Relationships. Why Popular Drama Persistently Worry Television Scholars )



FAMILY AND

MEDIAStrength of Penetration

FAMILY AND

MEDIAFamilyandmedia is an international, university level research team that studies the family in the sphere of social communications. It studies with a double focus: how families are portrayed in the media (fiction and news) and how institutions that promote the family communicate their message and help to build proposals for families in the public sphere.

FAMILY AND MEDIA


About Us

The research team and project Family and Media was born in Rome in February 2005, on the occasion of the first interdisciplinary workshop about family and media held at the University of the Holy Cross.

In addition to the Holy Cross faculty, professors from the following universities helped begin the project:- University of Navarre (Spain), - Catholic University of Milan, - Austral (Argentina)- CEU San Pablo of Madrid.

Since its beginning, the research team has added new members from the following universities:- CEU San Pablo of Valencia and Madrid, - University of Italian Switzerland, - Catholic University of Argentina, - University of the Most Holy Conception (Concepción, Chile).

FAMILY AND

MEDIA


About Us

TEAM E COLLABORATORITeam del progetto di ricerca

Norberto González Gaitano (Pontifical University of the Holy Cross, Rome, Italy) – Project Coordinator

José María La Porte (Pontifical University of the Holy Cross, Rome, Italy)

Armando Fumagalli (Catholic University of the Sacred Heart, Milan, Italy)

Maria Teresa Téramo (Catholic University of Argentina, Buenos Aires, Argentina)

Maria José Pou (University CEU San Pablo, Valencia, Spain)

Silvia de Ascaniis (University of Italian Switzerland, Lugano)

Alfredo García Luarte (Catholic University of the Most Holy Conception, Chile)

Luciano Elizalde (Austral University, Argentina)

Diego Contreras (Pontifical University of the Holy Cross, Rome, Italy)

Juan José García-Noblejas (Pontifical University of the Holy Cross, Rome, Italy)

TEAM E COLLABORATORI

TEAM E COLLABORATORICollaboratori

Enrique Fuster (Pontifical University of the Holy Cross, Rome, Italy)

Jorge Milán (Pontifical University of the Holy Cross, Rome, Italy)

Fabrizio Piciarelli (Rome)

Manuel Uzal (Chile)

Vittorio Romano (Naples)

Caterina Saccà (Naples)

Piotr Studniki (Poland)

Corinne Mannella (United States)

Luisa Arcudì (Rome)

Antonio Malo (Rome)

Javier Ubanez Vial (Chile)

Carmen Conde (Spain)

TEAM E COLLABORATORI

Most visiting countries - Top tenItaly 36 %

Mexico 9 %Colombia 9 %

United States 7 %Spaign 7 %

Argentina 6 %

Peru 4 %Chile 3 %India 2 %

Venezuela 2 %

10.436 unique visitors19.434 pages viewed83% new visitors17% returning visitors

Total visiting countries: 74

Source: Google analytics - August 2014

FAMILY AND

MEDIASource: Google analytics - January - July 2014

FAMILY AND

MEDIAAbout Us

The project's goal is to study how the family is represented in the mass media through the analysis of the roots of social behavior, also known by the name of social "virtues."

The concept of the family that serves as the project's foundation is based in Christian anthropology, which finds its confirmation in relational sociology.

The analytical perspective used to study how relationships are depicted in the different texts (either informative or entertainment) is to select from the speech the anthropological and cultural common places, or "topoi," that rae related to the social virtues.

Operational goal: to use the results of empirical research to promote a positive vision of the family's natural anthropology. We do not focus on specific initiatives, but offer a "framework" that, over the long term, can guide the communicative actions of organizations that are dedicated to promoting the family.


A study was commissioned by the Forum of Family Associations for the Family and Media research team, with a representative sample of 31 associations.

The main objective of the study was to focus on the image that the family itself wants to offer--as an alternative to the image proposed by mainstream culture, and in particular by certain communication media dominant in the public arena.

FAMILY AND

MEDIAResearch


The associations' communication strategies were identified and analyzed, and a proposal was created suggesting how to increase the efficacy of their work in society. The study was also meant to raise awareness within these same associations about the importance of having a structured communications plan.

The study created a map of the national family associations in Italy, obtaining a precise panorama of their presence in the region, their activities, and the extent of the association phenomena in Italy.

Strategic GoalDescriptive Goal

Collana FAMILY

AND MEDIA

Pubblications

2008

2011


FAMILY AND

MEDIA Website

• Over 200 articles • Monthly Newsletter • 26 “numbers” published

In Four Years of Activity


Title Visits

The Ten Most Read Articles

1) Pixar in Venice 48.9932) The Shallows: What the internet is Doing To Our Brains 15.9293) The Educative Challenge 13.8744) Educational Emergency and Reading 13.5905) Adolescence and adultescence 13.4756) Education and media 12.6417) Films with Family Values Produced in Recent Years 12.3238) The values On The Advertising 11.3919) Surfing On The Net 11.29110) Self and Others: From Identity To Relation 11.267

15

FAMILY AND

MEDIAOur Funding and How it is

Used

Privati

Aziende

Fondazioni

Utilizzo ricavi 2010

Oneri per progetti

Funzionamento

Comunicazione

Ricavi Totali 2011 Utilizzo ricavi 2011

AziendePrivati

Autofinanziamento

Comunicazione

Oneri per progetti


FAMILY AND

MEDIAThe Project

The "portrayal," or social organization, of both the mass media and the family has been changing, among other reasons, due to the effects of the change generated by the relationship between the two "institutions."

“Men and societies are made according to the image they have of themselves, and these change according to the image of their own development.”

Montagu


FAMILY AND

MEDIAThe Project


The Family and Media project is found wihtin this general framework. It seeks to help understand this existing connection, and to offer analytical tools and interpretive keys for reading the changes occuring in our society.

It is now clear that the behavior of the members of the nuclear family can be influenced by the close link that exists today between society and the mass media.

Through popular fiction and news articles viewers and spectators are either educated or miseducated.

FAMILY AND

MEDIA

Schools and sages have never attained to the gravity which dwells in the eyes of a baby of three months old. It is the gravity of astonishment at the universe, and astonishment at the universe is not mysticism, but a transcendent common sense. The fascination of children lies in this: that with each of them all things are remade, and the universe is put again upon its trial. As we walk the streets and see below us those delightful bulbous heads, three times too big for the body, which mark these human mushrooms, we ought always to remember that within every one of these heads there is a new universe, as new as it was on the seventh day of creation.

Chesterton

www.familyandmedia.eu(*) Soshin: Observe the world with the eyes of a child

FAMILY AND

MEDIAWhat We Are Asking

In this context, it is becoming ever clearer that our research center needs to grow. It is therefore necessary to increase our capacity to research on the one hand, and on the other, our possibility to offer the results we obtain to more people, associations, professionals, and institutions.

COLLABORATORS WORKSHOPS

RESEARCH FUNDS

SCHOLARSHIPS www.familyandmedia.eu

presentazione family&media (english version)

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