presentazione retail tv

RetailTV – overview

V4.7

eXperience

RTVmission

communicate with customers,

on a new media channel,

increasingbrand equity and value,

reducing costsof advertising and promotion

RTVfeatures & benefits

media

broadcast

video , art, culture,

music, and info are

shown on monitors

installed inside

retail outlets or in

selected locations


target

contents

target content to

different audiences

and outlets (each

monitor has its own

schedule)


cost

reduction

content distribution

via internet (no need

to produce and ship

DVDs to outlets)


reinforce

control

correct and

synchronized

broadcasting of

contents all over the

monitor network


interact

with

clients

collect consumer’s

interactions and

analyse its feedbacks


branding

24x7

shopping windows

become an

innovative and

interactive tool


focus on

selling

no need for shop staff

to deal with

monitors or DVD

players)

RTVactions

distributes audio-video contents on line via web, using monitors installed inside and outsideretail outlet; monitors can be grouped as sets, e.g. menswear, womenswear, kids

shows the list of local cool local events, allowsdownloading brand’s soundtracks and contentsvia bluetooth or wifi

allows customers, while in the shop, to enlist tobrand events as a guest, to get discounted ticketsand subscriptions, etc…

RTVlive events

the standard schedule(for some or for allmonitors), can be

interrupted to allowbroadcasting of a live

event

schedulesresume

when live event ends

catwalks

concerts

openings

RTVbenefits

costsreduction

Software as a Service (SaaS)

architecture

no hw & sw investment

needed to use RTV

cost & time reductions to

distribute contents

marketing innovation

live events broadcasting

customer interacton

(touchscreen monitors)

value added services

targetingcustomized

programming schedules for each monitor

dynamic creation of

multiple monitor sets

customization and control of

soundtrack inside shops

control & diagnostic

centralized control of contents

remote monitors

diagnostic tool

smart management

of remote monitors

RTVproximity marketing

multimedia contents can be downloadedusing bluetooth or wifi technologies on iPhones, or other smartphones

customers can interact with monitorsusing proximity sensors

interaction data can be utlized to selectcontents selection, and for statisticaldata collection and reporting

RTVolfactory marketing

mixing essences and audio contents is a newmarketing instrument that improvescustomer’s propensity to buy

diffusers can spread essences and perfumesin different zones of the shop according to a scheduled programme using the same audio-video control functionalities

shop fragrances could be sold, offsettingRTV costs with additional sales

RTVtools

multimedia contents distribution via web.

monitor (touchscreen or not) up to 60 inches and more, video wall, loudspeakers, external kiosks, etc.

programming schedules, defined and customized by the brand, remain under its control and its property.

no software or hardware investments needed to use RTV

low impact on the existent retail infrastructure.

existing monitors can become touchscreen simply stickingon their surface a special removable film.

touchscreen film (or an interactive bar) can be stuck toshop windows that stayed active even after the store closes.

RTVtechnical architecture

point of saleservice environmentcontrol room

content management

content scheduling server farm

POS 1

POS 2

POS 3

•marketing, advertising, and brandimage

•trade marketing•olfactory marketing•CRM, erp & e-commerce integration

consultancy

•video•music•photos•marketing materials•perfumes and essences

multimedia and multisensorial

contents production

custom projects

RTVadditional services

Ing. Fabio O. BernardiniManaging Partner

mobile +39 338 [email protected]. +39 06 833 98 345

Via della Moletta, 500154 Roma

il dominio www.e-xperience.it è in fase di registrazione 4.7 200909

Giovanni MancaAmministratore

[email protected]. +39 0657287154

Via della Moletta, 500154 Roma

eXperience

RTVtechnical details

Back-up slides

RTVfeatures

• trends, art, culture, music, entertainment and infor linked tobrand on LCD monitors installed inside brand’s retail outletsbroadcast

• targeting contents to different audiences (each LCD monitor can have its own programming schedule) facilitate

• of audio-video contents distribution (no need to produce and ship DVDs to retail outlets) reduce costs

• speed and quality of contents distribution (using Internet for delivery) increase

• correct and synchronized broadcast of contents on the entireretail networkensure

• shop personnel on selling (no need to deal with LCD monitors)focus

• shopping windows into 24H interactive communication toolstransform

• consumer’s interactions and its feedbackscollect

• co-marketing (having the possibility to mix contents fromvarious sources)enable

RTVproactivity & interaction

enables and implements

marketing and

commercial activities at

international and at local

level

facilitates sharing of strategiccompany goals, involving the

entire value chain, stimulatingresources to participate

actively

enables counter trade with brandpartners that can install in their

premises an RTVmonitor (e. g. in a ski arena, an airport, a disco, a

gym club, etc.), reaching newconsumers.

broadcasts local contentsand advertising contributing

to optimize purchases, investments and produt

assortments for each store

creates new business opportunities increasingknowledge of market, of

cultural and social activities, and of local

trends

RTV can be integrated with corporate CRM to:

increaseand

maintaincustomer

loyalty

allow customers to sign up on CRM on a touchscreenmonitor and to receive a badge containing a RFID

tag;this badge allow their

login when in the closeproximity of monitors

grant access to exclusivedevoted services to specialcustomer segments (clubs, concerts, events, theaters,

sport clubs, etc.)

grant more privilegesaccording to the sales

amount spent by customerin the shop or brand

RTVCRM integration

allow customerswhile not in a shop, to order products

available in a selectable shop, using an RTV

monitor. Productscan be delivered at

customer’s premises, or collected in the

selected shop

identify slow moving

products in a shop, marking

them down, and promote

only tocustomerscarring the

brand loyaltybadge

increaserevenue

andoptimize

warehouse

RTV can be integrated with corporate e-commerce site to:

RTVe-commerce integration

RTVcontrol room

• video conversion to HD/H264 format,

• server upload of multimedia contents,

• create, update, delete of monitors as retail network changes over time,

• monitor clusters management according to client metadata and business needs (es. by dept, by size, bygeographical area, by pos type, by pos language, etc…),

• programming schedule management (multimedia and multisensorial sequencing, frequency of visualization, etc…),

• programming schedule distribution to monitor clusters,

• programming schedule activation,

• remote monitor diagnostic tools.

main features:

all control room features are managed via web

• receives any change to programming schedulesrelevant to local monitors,

• checks that all required contents are present on itshard disk,

• in case of a missing content RTV controller downloads it from the central server farm.

• distributes programming schedules to local monitors,

• distributes over the local network to local monitorsall contents needed to fulfill programming schedules,

• manages customer interaction in case of touchscreenmonitors.

the RTV controller in every POS will:

RTVpoint of sale controller

presentazione retail tv

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