presented by: bart wisniowski, advisor websites to succeed...• our clients love the platform we...

Presented by: Bart Wisniowski, Advisor Websites

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CommitmentPricingDemoStatisticsQuestionsWelcome

SPEAKERS

Bart WisniowskiManaging Partner, Operations DirectorAdvisorwebsites.com

• We help you win online: you’ll be found, convert prospect into clients and see your success.

• Our clients love the platform we scored 9.6/10 for customer support

• We’re great and getting better: we’re always adding new features

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AGENDAî Key Statistics: why you need to be online

î Consumer Behavior

î The Simple Model:

1. Traffic: Let’s get people to a website

2. Conversion: Lets get them do do something

3. Measure: How did we do?

î 5 IDEAS I WANT TO LEAVE YOU WITH TODAY

§ Idea 1: Blogging ,one of the best ways to get traffic

§ Idea 2: Web to lead Form. Get Leads

§ Idea 3: Go Mobile with your Online presence

§ Idea 4: A picture is worth 1,000 words

§ Idea 5: Linked in. Who wants to meet the president of the United States?

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Enter >>

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How do people find what they’re looking for?

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PERCENT OF THE POPULATION DOES RESEARCH ONLINE BEFORE

BUYING?

86% of the public will research a service or product before making

a buying decision

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MORE DECISIONS MADE BEFORE ENTERING STORE

• Where purchase decisions are made (% of Shoppers)

Source: Symphony IRI Economic Update, August 2010

85% of people made

their buying decisions before going to the store. This is a major shift…

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FIRST IMPRESSIONS COUNTHow quickly do visitors form an impression of a web site?

3seconds

CONSUMERS HAVE MORE INFORMATION THAN EVER

BEFORE

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So how do you win online?

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A SIMPLE MODEL FOR SUCCESS

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Your Website is a

Hub!-First impression-Servicing Clients-Broadcast info

-Tools and processes-Lead Generation

-etc.

Social Media

NetworkingEmail & Marketing

CRM

Content

Tools & Resources

Presentations & Events

YOUR WEBSITE IS A HUB

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4 ELEMENT OF A GOOD WEBSITE

• Make a good First Impression

• Goals & Conversion Points

• Content Management and Compliance

• Measurement

A poorly designed site can result in a very high bounce rates of 70% - 90%.

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PROFESSIONAL LOOKING WEBSITES

A websites design is the first indicator of quality…

Proper use of Color:

you don’t need to make

everything jump out

Animation: avoid anything

unnecessary. Use it to highlight key

messages

Avoid Clutter: Having a less on

a page allows people to find what they’re looking for.

Make it easy: Visitors can

quickly find what they’re looking

for

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STOCK PHOTOGRAPHY VS. REAL IMAGERY

“Photos of real people out- performed the stock photos by 95%.”

Why? Because stock images tend to be irrelevant. Resist the temptation to use photos of fake smiling business people!

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PROFESSIONAL LOOKING WEBSITES

Typography:Make sure your fonts are easy to

read. Number one mistake is small grey font.

Layout: Create a clear

navigation

Imagery:Use the right

images

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THINGS TO AVOID• Flash and Animation can grab someone’s attention but it can also distract people from staying on your site.

• Also, if someone is viewing your site on a mobile device (like an iPhone or iPad) they will see the error screen

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GETTING FOUND

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HOW DO YOU GET MORE TRAFFIC TO YOUR SITE?

• Blogging

• Organic Search Engine Optimization

• Pay Per Click

• Referring Sites

• Social Media

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IDEA #1: Blogging in action

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Rick uses his blog to answer frequently asked questions

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GETTING FOUND: BLOGGING

Do you ever do any writing? Or provide free advice tips One of the best ways to build credibility (especially online, is to provide high quality free advice). A blog allows you to post advice, tips and information whenever you want on your website.

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COMPANIES THAT BLOG

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COMPANIES THAT BLOG

57% of marketers acquired customers from blogging

Source: State of Inbound Marketing, Hubspot, March 2012

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HOW DO YOU ADD A BLOG POST

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Ten Tips on Retirement Planning

Retirement just kind of happens. If we live long enough, we'll eventually reach a point where we either leave our careers, opt for another, less intense work life, or finish working for a living altogether…..

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BLOGGING BEST PRACTICES

• Blog Frequency

– More frequent the better but… you should see good results even if 1 every month or two.

• Tip 1: Batch you blog writing. In 1 afternoon you can probably write enough blogs for 6 months

• Tip 2: break up longer posts into series.

• How long before I see results? 6-9 months…

• Great to use as newsletter content.

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A SIMPLE MODEL FOR SUCCESS

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GETTING LEADS

IDEA #2: Web to Lead Form

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BEAT THE COMPETITION... TARGET!!!• Provide valuable content that your target audience will want. Then getting

visitors to fill out a form to access this information. Who’s your target?

Doctors/Dentists Entrepreneurs • like Kevin Oleary from

Dragons Den/Shark Tank

Professional Athletes• like Clara Hughes (6 time

Olympic medalist)

Random Wealthy Couples

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HOW TO CONNECT WITH YOUR AUDIENCE AND BEAT THE COMPETITION

Wealthy Doctor Guide: Ten Financial Planning Strategies Every Physician Needs to Know A step by step guide for powerful financial planning • Will I outlive my Assets?• Can I afford to Retire?• Can I maintain My Standard Of Living?

Wealthy Doctor Financial Planning Guide A step by step guide for powerful financial planning

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Wealthy Doctor Guide: Ten Financial Planning Strategies Every Physician Needs to Know A step by step guide for powerful financial planning • Will I outlive my Assets?• Can I afford to Retire?• Can I maintain My Standard Of Living?

Wealthy Doctor Financial Planning Guide A step by step guide for powerful financial planning

Description Cover of e-book Form

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Are You Ready for Retirement? A step by step guide to retirement planning: • Will I outlive my Assets?• Can I afford to Retire?• Can I maintain My Standard Of Living?

Ten Valuable Tips to Retirement Planning A step by step guide for powerful financial planning

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RESULTS

Results:

• A prospective client gets a great piece

of information.

• You’ve built a good relationship and

credibility.

• You get a great lead emailed to you

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CREATING LOVABLE CONTENT

Are you interested in creating your own great content?

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MOBILE

IDEA #3: Going Mobile

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FROM RADIO TO TABLET….

How long did it take these devices to reach 50 million users globally?

38 years

13 years

3 years

80 days

4 years

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MOBILE WILL OVERTAKE DESKTOPS BY 2014

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MOBILE

Desktop Web Browser(BIG SCREEN)

Mobile Browser(TINY SCREEN)

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MOBILE

•Thumb friendly•Large text•Big calls to action

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40% of mobile users use internet in bathroom- Nielsen

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EASY SCREEN SHARING

IDEA #4: Share your Screen with your clients. A picture is worth 1000

words…

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EASY SCREEN SHARING

www.join.me

Advisor:•Has new client client checklist on his website•Has someone from the office call the new client and walk them through the checklist before the first meeting. Why we like it:•Instantaneous•No software to download for client•Mobile Friendly•Absolutely Free!

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SOCIAL MEDIA

IDEA #5: Social Media

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I KNOW A GUY WHO KNOWS A GUY…

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SOCIAL MEDIA

What is linked in?

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LINKED IN AT A GLANCE

Average Age 41Household IncomeCollege EducatedDecision MakersPortfolio value $250k+

$109,70395%50%24%

Profile overview100% completeHow to connectMulti level prospectingAsk for recommendationsSEO your profile (url, docs etc.)

Bart Wisniowski Profile

In

•Who’s viewed my profile?

DASHBOARD

The dashboard lists all the activities in your network:Status updates, Recommendations, New connections etc.

COMPLETE YOUR PROFILE

Your profile should be 100% complete. Fill out your contact information, work history and upload your photo. Link your website, blog and list any awards/professional recognition.

PEOPLE YOU MAY KNOW

From the dashboard you can view a small list of people that are connected to some of your contacts. Really useful if you want to find new connections quickly

SEARCH FOR OPPORTUNITIES

You can use your connections list to look into their own contacts and ask to be introduced to potential leads, prospects or business partners.

JOIN 5 GROUPS OF INTEREST

• Financial planning associations, industry groups etc.• If your target audience is dentists, find a specific group for dentists and join this group

ASK AND GIVE RECOMMENDATIONS

Request recommendations from 5-10 of your best clients & contacts. Feel free to provide recommendations for your top service providers

I KNOW A GUY WHO KNOWS A GUY…2

I KNOW A GUY WHO KNOWS A GUY…3

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IDEAS REVIEW

5 IDEAS I WANT TO LEAVE YOU WITH TODAY

– Idea 1: Blogging ,one of the best ways to get traffic

– Idea 2: Web to lead Form. Get Leads

– Idea 3: Go Mobile with your Online presence

– Idea 4: A picture is worth 1,000 words

– Idea 5: Linked in. Who wants to meet the president of the United States?

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NEXT STEPS

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Email: [email protected]

Web: www.AdvisorWebsites.com

Thank youand see you in AdvisorWebsites.com

presented by: bart wisniowski, advisor websites to succeed...• our clients love the platform we...

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