Presented by: Jalal aziz 13476 Waqas ali 13749

Acknowledgment:

• Mr. Shahid Rasheed Deputy manager, marketing. Kohinoor textile mills, Rawalpindi

• Date & Time:5/11/2010 at 10:30am

• Email:shahid.rasheed@kmlg.com 

• The Company started in 1953 as a private limited Company.

• Became a Public Limited Company in 1968.

• Initial capacity of its Rawalpindi unit comprised 25,000 spindles and 600 looms.

• Later, fabric processing facilities were added and spinning capacity was augmented.

• Over 5000 employees are working in KMLG.

• In 2009, company’s revenues crossed $ 140 million.

BOARD OF DIRECTORS

• MR. TARIQ SAYEED SAIGOL

(Chairman \ Chief Executive Officer)

• MR. SAYEED TARIQ SAIGOL• MR. WALEED TARIQ SAIGOL• MR. USMAN SAID• MR. ZAMIRUDDIN AZAR• MR. S. M. IMRAN• MR. ABDUL HAI MEHMOOD BHAIMIA

MISSION STATEMENT

At Kohinoor we aim to serve the needs of our customers and build value for our stakeholders by continuing to remain an efficient and profitable company. At the same time we hope we are creating an environment where talented and exceptional people want to work. We are committed to providing our employees with opportunities for personal and professional growth that they can find nowhere else. We are dedicated to operating our facilities with the utmost respect for the communities and environment in which we live and work.

• Our corporate mission:• Put the customer first always.

• Be flexible to the customer’s needs.

• Adhere to the highest quality standards.

• Think innovatively.

• Deliver results.

PRODUCTS• Cotton Yarn

It is produced from premium quality Pakistani, US and Egyptian cotton.

It is generally used for all high-end home products.

• Blended Yarn NE 30/1-80/1

Blended yarn is produced with polyester fiber.

It is generally used for products such as bed linen etc.

• Special Fiber CVC Yarn:

Kohinoor has developed innovative products using CVC blended with Bright and Lyocell fibers.

PRODUCTS

• Sleep and Dream:

• Bed linen » Flat sheets » Fitted sheets » Valances » Night frills

• Duvets and Pillows

PRODUCTS

• Deco and Style:

• Curtains • Printed and ready made

• Decorative fabrics • Woven drapery fabrics • Jacquard and Dobby

fabrics • Printed fabric

PRODUCTS

• Kitchen and Culture:

• Woven table linen

• Napkins

TARGET MARKETS

• Upper and middle class of the society.

• Housewives for the textile fabrics.

• For garments they are focusing on youngsters and adults.

COMPETITORS

• Local Competitors

• Nishat textile • Colony textile • Younas textile • Chenab textile• Al- karam textile• Gulistan textile • Fazal textile

• International• Bangladesh• China• India

CERTIFICATION

SWOT ANALYSIS

STRENGTHS

• Having own electricity plant • ERP software • Power Looms• Market Reputation

WEAKNESS

• Every booked order is delivered lately• Administrative Expenses • Reliability on Foreign Customers • Team Building• Research & development

OPPORTUNITIES

• New Technology • Motivating the employees • Projects for the local market• Advertising• KTML’s own Shops• Online Shopping Store

THREATS

• Political instability

• Increment in freight charges

• International and local competitors

SUCCESS FACTORS

• Quality products• Latest technology• Use of information technology• Safety, health and environment

QUALITY & LATEST TECHNOLOGY

• Quality Products:

KTML never compromises on the quality of its Products. Company makes sure that it produces only the products of high quality.

• Latest Power Looms:

Latest power looms have reduced the production cost and have increased the quality and efficiency of their textile products.

• Having own electricity plant:

KTML have their own electricity power plant.

INFORMATION TECHNOLOGY

The IT infrastructure has been set up utilizing state of the art equipment and High speed network on Fiber Optic Technology.

The Company has selected Oracle as the main platform.

SAFETY, HEALTH AND ENVIRONMENT

• The Company provides and maintains working conditions which are safe and without risk to the health of all employees, visitors, contractors and public.

• It adopts recognized “environment friendly” working methods.

FUTURE PROSPECTS

• The Company plans to invest in the more to improve productivity and quality.

• Acquiring latest technology.• Replacement of the old equipment.

RECOMENDATIONS

• Advertise in international magazines to promote their products.

• Publish its own local business magazine.