driveelectricweek.com presented by€¦ · my ev. stop and let’s ... • offer 3 month e-magazine...
TRANSCRIPT
PRESENTED BY:
Engaging with AttendeesSeptember 14 - 22, 2019
driveelectricweek.com
Engaging with Media
Eric Cahill
Kylie Morgan
Guy Hall
DRIVEELECTRICWEEK.ORG September 14-22, 2019
Stop and Let’s Talk
• Need to engage passerbyers.
• An authentic conversation.
• Don’t be a salesperson
I love my EV
Stop and Let’s Talk
“Any questions about EVs?”
• Doesn’t seem to work.• Puts people
uncomfortably on the spot for an answer
The Question!
“Have you ever driven an EV?”• Typically triggers a pause in step and intense
thinking their life history...• Answers:
– No - Wow they are fun and save money– Yes - (a hybrid) - Check out vehicles with a
plug. Fun and saves money– Yes - (an EV) - Great! What was it? Did you
like it?• Now engage in a conversation
Stop and Let’s Talk: Families
Engage the kids
Engage the kids
Gather Data
● Report to your sponsors, champions
● Use for next EVents
Under $2 on-line
Collect Names
• Have a tablet or paper based mechanism to collect names
• Allow them to join PIA and an EAA chapter.
• Offer 3 month e-Magazine (Current EVents)
Presentations / Talks• All sizes• Personalize• Focus on questions• EAA presentation material
Presentations / TalksElectric Auto Association has developed material for delivering a presentation to your community. Pick and alter the PowerPoint slides for your talk.
• EV 101 – The Electric Vehicle Has Arrived• Buying A New or Used EV – What to Consider?• The Surprising Past, Our Amazing Present and
Disruptive Future of Electric Cars• Is Our Family’s Health At Risk?
Contact Guy Hall [email protected] for the material
Comfortable Location• Shade
– Popups (move and adjust through day)– Trees, Structures
Staging• Bring portable chargers and plug in all EVs• Include literature with each EV• Seek out a Tesla Kids car
FAQs
• What is an EV?• How long does the battery last? • How expensive is charging at home and in public?• How many public charging stations are in my
area?• Doesn’t producing an EV cause more climate
change emissions?• Where can I get my EV repaired?
Printed Materials
• Plug In America EV Guide
• Sierra Club EV Fact Sheet
• ClipperCreek Charging Fact Sheet
• Enel X Flyer
• Electric Auto Association Rack Card
• California Clean Vehicle Rebate Project Overview
of EV Incentives (California events only)
RnD Funding Opportunity
Electrify America is providing up to $3,000 to NDEW events who want to organize an electric vehicle test drive or ride experience at their event. To apply, please email [email protected] with the subject line “2019 Electrify America NDEW Ride and Drive Grant App”.
Useful Resources for Attendees
• Department of Energy Vehicle Cost Calculator• Electric Auto Association chapter map• Sierra Club Electric Vehicles: Myths vs. Reality• Plug In America’s map of federal/state incentives• Plug In America’s EV Shopping Tool PlugStar.com• EVent Organizing Webinars
EV Shopping Tool - www.PlugStar.com• www.PlugStar.com is an online EV shopping tool
that shows the benefits of owning an EV:- Browse makes & models available- Learn about vehicle & charging incentives- Learn about charging, cost to charge and where
to charge in public- List of events - Connect to a local dealership- EV Support Line for additional ?’s
EV Shopping Tool - www.PlugStar.com• EV Shopping Assistant
- Step-by-step walkthrough of considerations for owning an EV
- Find matching vehicles based off your budget, segment preference, charging needs, driving behaviors and more
EV Shopping Tool - www.PlugStar.com• Browse EV/PHEV makes & models
EV Shopping Tool - www.PlugStar.com• Learn about vehicle and charging incentives
EV Shopping Tool - www.PlugStar.com
• Learn about home charging costs, incentives, charging equipment and where to charge in public by specific make and model
Displaying www.PlugStar.com
• Share website with attendees: use a tablet or smartphone to demonstrate
- Point to vehicles on display at event
- Point to incentives that are available in the state, city and zip code attendees reside in
- Point to EV Support Program, for any additional questions about EVs
Displaying www.PlugStar.com
• At event table/registration desk, refer to EV Guide and highlight www.PlugStar.com link
• Remind attendees updated list of vehicles and pricing are listed on PlugStar.com
• Remind customers to create a PlugStar profile to retain their info and receive continued communications
Displaying www.PlugStar.com
• Best practices for engagement: - Quiz questions (ex. Is owning an EV less
expensive than a gas car?) - show attendees how to find out
- Reward with swag for creating PlugStar profile- Raffles for those who create a PlugStar profile
Q & A
Email: ● [email protected], ● [email protected], ● [email protected]
DRIVEELECTRICWEEK.ORG September 14-22, 2019
Other Helpful Links
1. Used EV Buyer's Guide
2. Great Plains Institute blog post about EV taxes
3. VW settlement funds status
4. EVs: Cleaner Cars from Cradle to Grave (2015)
5. U.S. DOE egallon price for EV fuel