presented by: oscar cheung cynthia chan
DESCRIPTION
Ocean Park Halloween Bash 2010. Presented by: Oscar Cheung Cynthia Chan. Company Background. Ocean Park: opened in January 1977 a premier educational theme park of Hong Kong. world-class marine attractions, thrill rides and shows Core Value: Fun Service Safety - PowerPoint PPT PresentationTRANSCRIPT
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Presented by:Oscar CheungCynthia Chan
Ocean Park Halloween Bash
2010
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Company Background
Ocean Park:- opened in January 1977- a premier educational theme park of Hong Kong. - world-class marine attractions, thrill rides and shows
Core Value:- Fun- Service- Safety- Education and conservation- Respect for people
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New CampaignOcean Park Halloween Bash 2010
• One of the popular festivals in Hong Kong
• Celebration and special activities would be carried out in the theme park
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CHANGE OF POSITIONINGOcean Park Halloween Bash 2010
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Ocean Park Halloween Bash 2010
2008
Exciting event
Fear appeal
2010
Celebration
Music appeal
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PROMOTIONOcean Park Halloween Bash 2010
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TV ad
Objectives: • Reach the mass • Create awareness
Fear appeal Match the theme of campaign Draw attention of audiences
Music appeal Enhance the memory of audiences
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Online Promotion• Ocean Park Homepage• Show you the detail of the campaign
e.g. event date & time, ticket price
Source: http://www.halloweenbash.com.hk/en/thank-you.html
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Cooperate with popular forum
• Provide free tickets to members of the forum
• Help spreading positive word of mouth after trial
Source: http://www.uwants.com/viewthread.php?tid=10650889
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Social Media
• Facebook• Weibo
• Two-way communication between Ocean Park and potential customers
share comment
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Social Media
• Youtube• Arouse piublic’s interest
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Street Performance
• Location Place where teenagers
will go such as downtown
• To reach its target customers and create noise
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Cooperation
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Celebrity Endorsers
• Law Lan– A Hong Kong actress– Popular cast in Hong Kong horror movies
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Related to Class
• Change of positioning through IMC• Emotional appeals• Various communication channels• Endorsement
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Reference• " 香港廣告 : 海洋公園哈囉喂 ( 揀性電梯嚇鬼版 )2008." YouTube. Web. 26 Jan 2011.
<http://www.youtube.com/watch?v=3mBmrdAsTAw&feature=related>.• " 海洋公園十月全城哈囉喂 2010 - 銅鑼灣大跳哈囉喂舞蹈 !! ." YouTube. Web. 26 Jan 2011.
<http://www.youtube.com/watch?v=n9SExvKBPf0&feature=relatedl>.• "Corporate information." Ocean Park Hong Kong . Web. 26 Jan 2011.
<http://www.oceanpark.com.hk/html/tc/home/>.• " 海洋公園十月全城哈囉喂門票優惠 ." HKCreditCard.com. Web. 26 Jan 2011.
<http://www.hkcreditcard.com/news.php?nsid=198&catg= 旅遊享樂 &page=1>.
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Q & A