presented to: black box corporation presented by: george borden and steve acquista april 6, 2010
DESCRIPTION
An introduction to digital signage. Presented to: Black Box Corporation Presented by: George Borden and Steve Acquista April 6, 2010. Agenda. An Digital Signage Introduction Market and Opportunity Overview iCOMPEL ™ Introduction Multimedia Solutions Black Box Educational Resources Q & A. - PowerPoint PPT PresentationTRANSCRIPT
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Presented to: Black Box CorporationPresented by: George Borden and Steve AcquistaApril 6, 2010
An introduction to digital signage
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AgendaAgenda
» An Digital Signage Introduction
» Market and Opportunity Overview
» iCOMPEL™ Introduction
» Multimedia Solutions
» Black Box Educational Resources
» Q & A
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What is digital signage?
Digital signage is an electronic medium that makes it possible to deliver dynamic and compelling content at the right location at the right time to achieve better results.
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» Increase sales
» Build brand awareness
» Improve internal or external communications
» Encourage certain behaviors
» Increase customer satisfaction
» Motivate employees
» Inform, educate, and communicate in real time
» Use as an emergency notification system
Digital signage is an affordable and effective medium to:
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Retail»Malls
»Standalone Stores
»Convenience Stores
»Service Stations
»Restaurants and Bars
Corporate»Information in High-Traffic Areas
»Wayfinding
»Cafeterias
»Conference Rooms
»Lobbies
Digital signage applications
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Education»Campus
»Dorms
»Student Centers
»Departments
»Administration
»Cafeterias
Transportation»Flight or Schedule Information
»Advertising
»Wayfinding
»Ticketing and Check-in
Digital signage applications
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Hospitality»Information
»Wayfinding
»Advertising
»Check-in
»Concierge
Medical»Waiting Rooms
»Wayfinding
»Department Training
»Status Monitoring
Digital signage applications
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Entertainment»Theaters
»Theme Parks and Arcades
»Museums
»Libraries
Rental and Staging»Events
»Tradeshows
»Concerts
»Convention Centers
DS Applications:
Digital signage applications
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A basic digital signage systemA basic digital signage system
» Display (plasma or LCD) Display (plasma or LCD)
» Media playerMedia player
» ContentContent
» Software Software
• CreateCreate
• ManageManage
• PlayPlay
• MonitorMonitor
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Digital signage project breakdown
» Displays – 51.45%
» Media Player Hardware – 25%
» Design/Installation/Network – 15.6%
» Software – 9%
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Key contributors
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U.S. digital signage market
US Digital Signage Market
• $2.9 billion - 2009 YTD • $3.7 billion - 2010• $4.4 billion - 2011
Segments: - Advertising Networks- Digital Billboards- Communication Networks
Source: PQ Media: 11/09
“DOOH Growth Remains Strong, Global Growth Outpaces U.S”. pqmedia
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Compel your audience with……
Product introduction and demonstration
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A typical digital signage layout
Video – live or stored
Clock / Calendar
Branding – animation and images
News/RSS feeds - live from the Internet
Scrolling text – prescheduled or real time
Live weather forecast (HTML)
Static Images – still or rotating
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iCOMPEL object hierarchy
» iCOMPEL is comprised of Layout(s), running at defined times of a week
» Each with Zone(s), defining geometry and
» Each with a PlayList(s), referencing:
Internal Media – held on the local HDD orExternal Media - from the Internet or live TV
» iCOMPEL runs Schedule(s), now and at dates into the future
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The iCOMPEL control paradigm
Any number of ZonesAny positionAny size
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Scheduling with iCOMPEL – time enters the story
LAYOUTS2 22SEP2006.vsd
Layout A
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3
6
9
10
11 1
2
4
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PICPIC
Time / Date
Starter Salad with Dressing
Main Roast Pork
Pudding Fruit Salad
Lunch Layout
Layout C Layout B
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3"H x 11"W x 10.5"D
iCOMPEL HD Plus High-Speed and iCOMPEL HD PlusiCOMPEL HD Plus High-Speed and iCOMPEL HD Plus
VGA, DVI, Ethernet, RS-232, USB, Audio
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iCOMPEL Fanless HD and iCOMPEL HD SubscriberiCOMPEL Fanless HD and iCOMPEL HD Subscriber
1"H x 10"W x 6.5"D
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The scalable signage solution
Network
UserAC4000A
Standalone iCOMPEL
*Use any web browser from any network computer to access iCOMPEL
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The scalable signage solution
Network
User
Reception Cafe Warehouse
Subscriber Subscriber Subscriber
Publisher, Subscriber function in action
Publisher
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Typical DS setups:
The elements of digital signage
» Display/monitor
» Media player
» Software
» Connectivity
» Content
Single Player Setup
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Typical DS setups:
Multi-player setup
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Deliver Video, Audio, and RS-232 over dedicated CATx
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CATx Multiport Extenders
Distribute video, audio and RS-232 to multiple points using CATx cable
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Video and Audio over IP Networks
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Video and Audio over Coax
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A comprehensive approach to digital signage
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Digital signage resourcesDigital signage resources
www.blackbox.com/go/iCOMPEL
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Digital signage resources
The digital signage microsite at blackbox.com/go/iCOMPEL
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Sales tools including interactive digital signage e-catalog
Digital signage collateral www.blackbox.com/go/collateralDigital signage collateral www.blackbox.com/go/collateral
eCatalog, eCatalog, iCOMPEL iCOMPEL
Brochure, and Brochure, and capabilitiescapabilities
Case Studies, Case Studies, White Papers, White Papers,
Videos, and Videos, and WebinarsWebinars
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Ongoing iCOMPEL webinars & on-demand tutorials
Topic: Black Box iCOMPEL Digital Signage Demo Date: Friday, April 9, 2010 Time: 11:00 am, Eastern Daylight Time (New York, GMT-04:00)
----------------------------------------------------- To register for this meeting ----------------------------------------------------- 1. Go to https://blackbox.webex.com/blackbox/j.php?ED=134164372&RG=1&UID=0&RT=MiMxMQ%3D%3D 2. Register for the meeting.
Once the host approves your request, you will receive a confirmation email with instructions for joining the meeting.
To view in other time zones or languages, please click the link: https://blackbox.webex.com/blackbox/j.php?ED=134164372&RG=1&UID=0&ORT=MiMxMQ%3D%3D
----------------------------------------------------- For assistance ----------------------------------------------------- 1. Go to https://blackbox.webex.com/blackbox/mc 2. On the left navigation bar, click "Support". You can contact me at: [email protected] 1-724-873-6565
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Who is the audience that will be looking at the displays?• Customers• Employees• Visitors• All the above
What information do you want to communicate?• Products or services • Current information (news, weather, stock ticker)• Internal communications (alerts, personalized messages, sales and production numbers)• Instructions (directions, room schedules)• All the above
What is the purpose of the solution?• Sell a product (advertising)Signage• Inform the viewer (schedules, alerts, directions)• Entertain the viewer (waiting lines)• Reinforce a theme (create an environment)
What assets do you have to deploy?• Web site information• System data (database, phone switch, production numbers)• Existing ads (video, print, Web)• Live television feed
Basic assessment questions Basic assessment questions
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For additional information, please visit
www.blackbox.com/go/iCOMPEL.
George Borden
National Sales Manager724-873-6565
Steve Acquista
Director of Digital Signage540-898-3767
Eliot Shaffer
Digital Signage Success Manager724-873-6553
Black Box Digital Signage Team
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Thank you!
Questions