PRESENTED TO:PRESENTED TO:

Bobby Bitner, Media Director, HC&B Healthcare Bobby Bitner, Media Director, HC&B Healthcare Comm.Comm.

Kim Carpenter, Account Director, HC&B Healthcare Kim Carpenter, Account Director, HC&B Healthcare Comm.Comm.

PRESENTED BY: PRESENTED BY:

Entercom-AustinEntercom-Austin

August 14, 2007August 14, 2007

2008-20092008-2009

Continued Continued PartnershipPartnership

“You may be disappointed if you fail, but you are doomed if you don't

try.”

- Beverly Sills

Entercom Austin radio cannot express enough appreciation for Scott & White Health Plan Scott & White Health Plan partnering with us to deliver a message of Balance to our community, and look forward to continuing that partnership for years to come as the program grows and evolves.

With Scott & White Health PlanScott & White Health Plan as the Health Care expert, and Entercom RadioEntercom Radio as the vehicle to deliver life changing messages, together we can make the necessary impact to help women throughout Central Texas.

2008 2008 ConceptConcept

Partnership Goals:Partnership Goals: Continue to push the grassroots movement educating women about the importance of creating a life of BALANCE BALANCE and WELLNESSand WELLNESS – with their jobs, family, health, exercise, finance and general well being.

Evolve the marketing plan to include 2007 anchor resources, while implementing new ideas created in partnership with HC&B to assist Scott & White Health Scott & White Health PlanPlan in helping women make the necessary changes in their lives that will help create their life of BALANCEBALANCE.

Concept:Concept: As a reminder, the marketing strategy will relay the BALANCE message through the following integrated marketing elements:

On-air

Online

On-site

Database marketing

Cause marketing

Blogging

The core of the program will continue to lean on two of Austin’s strongest female driven media outlets, Mix 94.7 & Majic 95.5., with targeted female delivery from Talk 1370am as well.

March 31, 2008 – March 28, March 31, 2008 – March 28, 20092009

On-airOn-air

BALANCEBALANCE VIGNETTESVIGNETTES

Entercom’s creative department will continue to work with HC&B to customize :30 and :60 commercials for the BALANCE message, featuring Scott & White Health PlanScott & White Health Plan as the Title sponsor of the program.

:60 vignettes with :15 to explain the BALANCE program, :15 of an everyday woman explaining how she has implemented balance

in her life, :20 for the Scott & White Health PlanScott & White Health Plan message, and :10 recognizing supporting sponsors.

:30 vignette’s will also be created with :10 explaining the BALANCE message, :15 dedicated to the Scott & White Health Scott & White Health

PlanPlan, and :05 recognizing supporting sponsors.

STATION VIGNETTES 2 WEEKS PER MONTHSTATION VIGNETTES 2 WEEKS PER MONTH

MAJIC 95.5, MIX 94.7 & Talk 1370am will each provide::• 8x :60 commercials per week rotating in Prime dayparts.• 8x :30 commercials per week, rotating M-SU 6am-12mid.• 10x :60 commercials per week, with copy of Scott & White Scott & White Health Health Plan’sPlan’s choice (I.e. standard commercial copy). Spots will rotate M-Su 5a-2a.

** As in 2007, Entercom-Austin will look for weeks where commercial inventory

might go unsold on each radio station in order to further the impact of the on-

air Balance message. This is at no additional charge to Scott & White Health

Plan.

On-airOn-air

SUNDAY MORNING BALANCESUNDAY MORNING BALANCETo further enhance the on-air presence of the Balance Program, KKMJ and KAMX are proposing to create an hour of ‘commercial free’ Balance music, every Sunday morning, throughout the annual campaign, underwritten exclusively by Scott & White Health Scott & White Health PlanPlan.

Essentially, both stations would eliminate all commercials from 8am-9am on Sunday mornings, but note at the top and bottom of the hour that “this hour of Balance music is brought to you by the kind support of Scott & White Health PlanScott & White Health Plan…insert tagline here.”

Through www.balanceaustin.com, the station’s will solicit suggested tracks and/or portions of albums to play during this hour of commercial free music. We can make it fun by suggesting “if you were stranded on a desert island, what songs or albums would you require to stay mentally balanced?” Upon airing of these suggested songs or albums, each station will recognize a listener as the person

who suggested these “balance tracks.”

Scott & White Health Plan will receive:

- Exclusive sponsorship of commercial free Sunday Morning Balance music

on KKMJ and KAMX.

- Minimum of 2x mentions per hour (with tagline), per station, recognizing

Scott & White Health Plan as the exclusive sponsor of Sunday Morning

Balance.

OnlineOnline

BALANCEAUSTIN.COM

Entercom Radio will continue to work on, and upgrade, the balanceaustin.com website on a regular basis. The site is linked from, and featured prominently on www.majic.com, www.mix947.com (below) and www.talk1370am.com through 300x250 pixel homepage banners. This ‘microsite’ will continue to serve as a hands-on resource for women in our community to find information on relevant topics such as:

Family and Relationships Diet & Fitness Career & Finance Wellness Volunteer Work And more…

OnlineOnline

PODCASTING

Podcast interviews with well known Texas women who share secrets of how they create BALANCE in their lives will continue to play a major part of the Balance program. 2007 Podcasts have included Roxanne Wilson (from “The Apprentice” tv show fame), Michelle Valles, KXAN News Anchor, and Melinda Maine Garvey, founder of Austin Women’s Magazine, among others.

Podcasts are available for downloading, or simply listening, on the balanceaustin.com website. In 2008, Entercom Austin is exploring the idea of storing balanceaustin.com podcasts on website podcasting libraries, specifically in self-help sections (I.e. iTunes, Napster, etc.).

OnlineOnlineSTREAMING WITH BANNER LINK CAPABILITIES

Streaming commercials for the Balance Program itself, as well as Scott & White Health Plan,Scott & White Health Plan, air on all three station websites, 24 hours a day, 7 days a week, for the duration of the campaign. In 2008, this will include an upgrade in the total number of commercials Scott & Scott & White Health PlanWhite Health Plan will receive (9,000 total, up from 7,200 in 2007).

• 9,000x TOTAL :60 streaming commercials, or a minimum of 250x :60 streaming commercials per month, dedicated to

the BALANCE PROGRAM (same copy as :60 ‘Vignette’s’)

on www.majic.com, www.mix947.com, and

www.talk1370am.com.

• 9,000x TOTAL :60 streaming commercials, or a minimum of 250x :60 streaming commercials per month for Scott & Scott &

White Health PlanWhite Health Plan on all three station websites. This could be commercial copy created by HC&B promoting the various Health Plan opportunities Scott & White provides.

• Banner link capabilities back to the balanceaustin.com

website during BALANCE streaming commercials, and a

Scott & White Health Plan Scott & White Health Plan banner link back to

www.swhp.org during Scott & White Health Scott & White Health streaming

commercials.

OnlineOnlineBalanceeNewsletter

In an effort to further reach women for creating a life of balance, one component Entercom-Austin and HC&B created in 2007 that will continue to be an integral part of the overall Balance message, is a newsletter sent to a Balance program specific email database.

In 2007, Entercom-Austin devoted weekly Live :10 (Mix) and :15 (Majic) commercials encouraging listeners to go to balanceaustin.com and sign up for the Balance eNewsletter. If listeners sign up, they are offered the chance to win free concert tickets, spa packages, etc.

Database marketing continues to become an integral part of reaching today’s consumer. And with the Balance program acting as a proprietary entity that women engage with, building a database is crucial to the livelihood and success of this program

OnlineOnline

For eleven years, JB & Sandy have been waking up Austin every morning, Monday – Friday, from 6am-10am. Their show is consistently ranked as one of the top Morning radio programs with women in Central Texas, so what better way to further spread the Balance message than through a weekly blog from these legendary Austin hosts!

JB & Sandy feel so strongly about the Balance program, they have offered to lend their insights from guests and callers for the Balance program.

Entercom-Austin will build out a blog on the www.balanceaustin.com microsite where representatives from the show will update the blog weekly. Representatives from the show, including Producer “Digitz” and sidekick Autumn, will update the blog with candid observations from their world on how to better create Balance.

JBJB Sandy Sandy Digitz Digitz AutumnAutumn

JB & Sandy Balance Balance Blog

On-SiteOn-SiteBALANCE STREET TEAM

In coordination with Scott & White Health PlanScott & White Health Plan and supporting sponsors, Entercom will continue to implement a BALANCE street team, uniformed with the quarterly Balance t-shirts. This guerilla marketing concept will be implemented monthly at various Mix, Majic & Talk station appearances around Austin and Central Texas. This uniformed team will deliver materials about the BALANCE website, targeting women where they work, live, and spend leisure time. Each station will incorporate Balance into monthly station appearances as opposed to quarterly in 2007.

WOMEN’S FAIR – PREMIERE SPONSOR

In 2008 at the Palmer Events Center, Entercom-Austin (Majic, Mix, and 1370 Talk) will again unite to provide thousands of women in Central Texas a chance to shop, sample products, observe cooking demonstrations, enjoy personal makeovers, sample food, and even meet celebrity guests! As the Title Sponsor of the Balance Program, Scott & White Health Scott & White Health PlanPlan will automatically qualify as a “PREMIERE” sponsor of this event.

BALANCE 5K RUN

To bring even more exposure to the Balance program in 2008, Entercom Austin proposes to host a 5K fun run in honor of the Balance program. Entry fees to the race will benefit a women’s charitable organization. Entercom will facilitate the entire fun run in honor of Balance and Scott Scott & White Health Plan.& White Health Plan.

Street Street MarketinMarketin

gg

Tee ShirtsTee Shirts

STREET MARKETING

As part of the BALANCE program Street Marketing initiative, Entercom Radio will continue to outfit a group of Street Team ‘guerilla marketers’ in the t-shirts below when out discussing the campaign in the Austin and Central Texas community. They will also hand out hand sanitizers and other Balance collateral for gentle reminders about the BALANCE program.

Hand Hand SanitizerSanitizer

Street Street MarketinMarketin

ggHANDOUT CARDSEntercom-Austin will continue to distribute Balance handout cards on monthly street team appearances or wherever the station’s may be out and about.

FrontFront

BackBack

Event Event SponsorshSponsorsh

ipipBALANCE EXPO –

PREMIER SPONSOR

As part of the BALANCE program Event Sponsorship initiative, Entercom Radio (Majic, Mix, and KJCE) will host a day at the Palmer Events Center in 2008 for thousands of women in Central Texas.

The 2006 and 2007 Expo’s were a huge success, with celebrity guests, cooking demonstrations, personal makeovers, and hundreds of trade booths contributing to the atmosphere of the event.

Entercom-Austin is proud to again offer Scott & White Scott & White Health PlanHealth Plan a “PREMIER” Sponsorship of this event, one of only five available, in conjunction with being the Title Sponsor of the BALANCE Program.

Scott & White Health PlanScott & White Health Plan will receive the following for the event:

• Name inclusion in a minimum of 150x promotional announcements over the three Entercom-Austin radio stations.

• Prominent Scott & White logo inclusion on www.balanceexpo.com

• Prominent signage at the event in the Scott & White booth area.

• 20x20 stand alone booth space.

• Product and information demonstrations to thousands of women.

Event Event SponsorshSponsorsh

ipipBALANCE 5K RUN –

PREMIER SPONSOR

In first quarter, 2008, or perhaps prior to the Balance Expo in 2008, Entercom Radio proposes to host a Balance 5K run benefiting a selected women’s charity.

Entercom Radio will facilitate all organization through a third party company.

A suggested donation will accompany the Balance 5K run, with all proceeds earmarked for the designated charitable organization of choice.

KKMJ, KAMX and KJCE will promote the Balance 5K in the months leading into the actual run itself.

Scott & White Health Plan will receive the following:

• Name inclusion in a minimum of 300x promotional announcements over the three Entercom-Austin radio stations.

• Prominent Scott & White logo inclusion on microsite created for

Balance 5K run.

• Prominent Scott & White Health Plan signage at the 5K run.

• Product and information demonstrations to thousands of women before and after the race.

TitleTitleSponsorshSponsorshipip

Title SponsorshipTitle Sponsorship

12 month Sponsor Agreement

March 31, 2008 – March 28, 2009

• Naming Rights to Balance program campaign and executive decisions with Entercom.

• Vignette creative consultation.

• Scott & White Health PlanScott & White Health Plan featured in 576x :60 vignettes on Majic, Mix & Talk 1370am.

• Scott & White Health PlanScott & White Health Plan featured in 576x :30 vignettes on Majic, Mix & Talk 1370am.

• 720x :60 commercials on Majic, Mix & Talk 1370am to be used at Scott & Scott & White Health White Health

Plan’sPlan’s discretion (240x per station).

• Rights to unsold inventory on Majic, Mix and Talk 1370 to benefit Balance program and

Scott & White Health PlanScott & White Health Plan.

• Exclusive sponsor of the commercial free Sunday Morning Balance on KKMJ and KAMX every Sunday morning of the year, from 8am-9am (52x Sunday’s).

• 208x Scott & White Health PlanScott & White Health Plan name mentions and taglines during commercial free hour.

• Featured in 300x250 Balance banner on the homepage of majic.com, mix947.com and

talk1370am.com continuously throughout the year (homepage, above the fold).

• Scott & White Health PlanScott & White Health Plan featured on Balance microsite, www.balanceaustin.com.

• Entercom to continue ongoing creation, production and implementation of website.

• Podcast production, creation, and implementation, including securing guests and gifts for

guests for all podcasts.• Featured in JB & Sandy Morning Show Balance blog on www.balanceaustin.com website.

• Scott & White Health PlanScott & White Health Plan featured in 9,000x :60 Balance Program streaming commercials

on majic.com, mix947.com and talk1370am.com with banner link capabilities back to

balanceaustin.com.

• 9,000x :60 streaming commercials on Majic.com, Mix947.com and talk1370am.com with banner link capabilities exclusively for Scott & White Health PlanScott & White Health Plan use.

• Creation and implementation of Balance eNewsletter database and monthly email database blasts, including gifts for database members.

• Scott & White Health Plan featured in monthly street marketing, with at least one Balance street team initiative per station, per month, for the year (total of 36 street team events).

- CONTINUED - - CONTINUED -

TitleTitleSponsorshSponsorshipip

Title SponsorshipTitle Sponsorship

12 month Sponsor Agreement

March 31, 2008 – March 28, 2009

- CONTINUED - - CONTINUED -

• Entercom Austin will continue to handle all creation and implementation of Balance t-shirts, sanitizers, cards & other collateral.

• Scott & White Health PlanScott & White Health Plan premier sponsorship of 2008 Balance Expo for Women.

• Scott & White Health PlanScott & White Health Plan premier sponsorship of 2008 Balance 5K run.

• Entercom to facilitate all aspects of Balance 5K run.

• Category Exclusivity, Health Care & Health Plans

• Right of First Acceptance for BALANCE Program in 2009-2010.

TOTAL PROMOTIONAL VALUE: $633,900

Annual Investment: $290,251 (Net) / $341,472 (Gross)

This presentation and the ideas and concepts represented herein are proprietary and the intellectual property of Entercom Radio Austin. Further use of these ideas must be cleared with

Entercom-Austin. Additional compensation may apply.