Presented To You By Rebecca Gordon & Danielle Montoute

We have decided to focus upon the idea of alcohol, we have chosen these two because we feel they are not exposed enough to this generation.

We have decided to focus on 14 to 18 year olds, both male and

females. From our research, we found that the this age group are

the main cause of problems in these issues. Numbers have risen.

We found this this information from our 10 question

questionnaire.

In a way, we would like to humour our audience, however we want it to be serious at the same time, we want to make them think and question themselves. We think they should know the consequences of alcohol. In the sense of Maslow's needs, we feel it will fulfil the need to survive and feel safe.

There are currently no campaigns on alcohol that target their idea’s

at a teenage audience. This is why we felt it was appropriate to

target our campaign towards teens.

Because we feel there is not enough being done about

teenagers lifestyle, the most popular thing a teenager will do

is drink alcohol so we feel we should get the information

across that will make it more entertaining to try and help

them learn consequences better.

We have decided to produce a moving image – extended trailer and also a print image – poster. This way the public are more likely to see it.

We feel our campaign will be effective towards our target audience because

there are not many campaign like this and we feel we are actually

listening to the needs and concerns of teenagers. Therefore we are going to make sure we make teenagers see the effects and not try to scare them, but simply warn them. Obviously our

campaigns is to prevent alcohol injuries, however we do not feel that

will work. So we have got modern samples, a little humour but not too

much.

Thank You For Listening