Presenter: Leslie Modrow- Development Director,

Parmly Billings Library Foundation

Host: Donci Bardash– BTOP Project Director, Montana State Library

While we are waiting to get started, please introduce yourself in the chat box. Consider sharing what you hope to learn today. Our session will start on time.

Tips for Successful Major Tips for Successful Major (and Minor) Donor (and Minor) Donor

Campaigns Campaigns

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CE Credit

Survey Results Who you are…..

*60% from Montana*Fundraising Goals:

20%- Less than $20,00030%- Between $20,000-50,00050%- More than $50,000

*60% have formal fundraising group*20% have significant FR experience

Tell us more in the chat/question box

Leslie Modrow

Who leads fundraising? Why?

What can’t I ask for money as the director?

Education First, Ask Later

Make sure your services and values are known.

Develop a relationship before asking for money.

Don’t assume everyone knows what you do.

Education First, Ask LaterExamples:

Invite public and potential donors to tour the library

Show them your programs and services Be prepared to highlight future changes

and highlight your strategic plan “We’ve included a goal in our strategic plan of adding 10 more computers by the end of the year”

Invite them to events, book-signings

Who might support your library?Existing Supporters

Consider small businesses you and your staff

patronize

You are a loyal customer; ask your vendors

Your board and friends group

Your customers/ patrons/ users*

Who might support your library?Likely Supporters

Look at sponsors of other like causes

Service organizations with similar

missions

http://www.standrewschool.org/auction/index.htm

Friends of your supporters: Ask them if they know of anyone!

Formal Research

Setting a Goal

http://ci.billings.mt.us/DocumentCenter/Home/View/5525

We have our lists, we’ve defined our goals, now

how do we ask?

Be Thoughtful Give a range; uses sponsor levelsWest Islip Public Library

Let them know the impact of donation

United WayMSL Return on Investment(ROI) Calculator

Be Thoughtful

“The Secret” Ask in pairs, usually with someone who

knows the individual Think about your wording and

approach, consider a script

Creative Approaches Host events at donors’ homes to

cultivate giving community

Present to service clubs

Set-up on-going support that keeps giving

Other ideas?

Speaking Honestly… “I’m nervous!” “I feel bad asking for money.” …other concerns (let us know in the chat box)

Many Ways There is not one “right” approach Read-up on other ways:

Your time

Questions Ideas Discussion More training?

Webinar Survey http://www.surveymonkey.com/s/VT6K6D2

To suggest topics for future webinars, please contact Jo Flick: jflick@mt.gov