presenting usable research results
DESCRIPTION
What does it take to get your findings read, heard and acted upon while they are still relevant? How do you get the people who need to act on your research interested in your findings? How do you make your findings and reports more usable?TRANSCRIPT
PRESENTING USABLE
RESEARCH RESULTS
Diane LoviglioCEO & Co-founder of Share Some Style
UX Week 2013
ARCHITECTURE & ANTHROPOLOGYSTARTUP FOUNDER
UX RESEARCHERSTARTUP MENTOR
STARTUP FOUNDER
JENN DOWNSUX RESEARCHER
MAILCHIMP
THE LAST 8 YEARS OF MY LIFE
WHAT’S THE HARDEST PARTABOUT PRESENTING RESEARCH FOR YOU?
2:00 - 2:30pm - intros, share examples of reports2:30 - 3:00pm - rework your report3:00 - 3:15pm - give feedback to partner, switch3:15 - 3:30pm - show & tell3:30 - 4:00pm - snack break4:00 - 4:20pm - share non-report report ideas4:20 - 4:45pm - interview each other, switch4:45 - 5:00pm - make report5:00 - 5:30pm - present to group
WHAT ARE WE TALKING ABOUT?
USABILITY FINDINGS EXAMPLE REPORT
Identity Account Manager Password Study ProblemTest which dialog box puts people more at ease when signing into a site - regardless of when they would have created a Firefox Account.
ProcessWe recruited users who spent at least five hours or more on the Internet a day and had them think aloud as they went thru five different sign-in interactive prototypes.
SolutionWe found that using a fake password made people feel safer, but confused them because they couldn’t edit the password. We changed the dialog to say “Share my email with Amazon.com” instead of “Sign in to Amazon.com” and then added an additional “Enter your Firefox Password” screen that appears after a specified time-out period, so users still feel safe, but aren’t annoyed by constantly entering their Firefox password.
https://wiki.mozilla.org/Identity
Diane Loviglio, Dan Mills, Alex Faaborg & Chris Howse
Sign in + Firefox Account Password Share info with Specific Site
Sign in without Password Sign in with Fake Password
ETHNOGRAPHY FINDINGS EXAMPLE REPORT
saving for laterHere’s what we know about how people are
and what &ref( can do to support its users
brian groudanmozilla user experience research
august 2012
finding a needlein a stack of needles
BRIAN GROUDAN · MOZILLA USER EXPERIENCE RESEARCH
design principlesto guide our work
BRIAN GROUDAN · MOZILLA USER EXPERIENCE RESEARCH
ready for you,wherever you goPeople want their saves to be readily accessible on their device of choice, wherever they are, whenever they need it. Saves need to be offered in a form that is instantly usable.
BRIAN GROUDAN · MOZILLA USER EXPERIENCE RESEARCH
Embraces all inputsSaves are diverse, from articles to vide5 to feeds. 6e system should respect the natural shape of content and easily accept 7actly what people want to save—nothing more, nothing less.
http://4.bp.blogspot.com/-4TTQabePaWc/UAYjsWHN1jI/AAAAAAAADdk/JdIgA5Xnp_w/s1600/untitled.jpg
BRIAN GROUDAN · MOZILLA USER EXPERIENCE RESEARCH
builds confidence6e more information people save to a system, the more valuable the system becomes. People need to feel assured that their saves will always 7ist in one place. 6ey want to be certain that they'll be able to effortlessly find what they’re looking for if the need arises.
http://blog.predatornutrition.com/wp-content/uploads/2012/07/Protein-Statistics.jpg
BRIAN GROUDAN · MOZILLA USER EXPERIENCE RESEARCH
Use ithoweveror neverPeople want to keep their saved information in a place that is fl7ible enough to support a multitude of things they might want to do with our saved information later. It ultimately allows people to use their information however they want to, if at all.
http://farm1.staticflickr.com/87/269973372_34de448b1f_b.jpg
BRIAN GROUDAN · MOZILLA USER EXPERIENCE RESEARCH
Photo Heavy Storytelling Deck1-page Executive SummaryPrescription from your Dr.Recipe12 Steps to RecoveryAny other ideas?
REWORK YOUR REPORT
STICKIES & FEEDBACK
SHOW & TELL
SNACK BREAK
NON-REPORT IDEAS FOR SHARING FINDINGS
Instead of wondering who really uses MailChimp, we can ask more pointedly, “Who would use this feature?”
MAKE PERSONA POSTERS
MAKE PERSONA POSTERS
MAKE PERSONA POSTERS
MAKE DATA ACCESSIBLE 24/7 - EVERNOTE FOR BUSINESS
COMBINE ALL DATA IN ONE PLACE
MAKE YOUR DATA SEARCHABLE
BRING THE TEAM WITH YOU
DAILY EMAILS DURING FIELDWORK
MAKE DATA ACCESSIBLE 24/7 - VIMEO PLUS
CREATE OUTSIDE BUZZ - COMPANY BLOG
LET THE DATA TRICKLE IN - PRIVATE BLOG
UR WEEKLY EMAILS - WHAT’S NEW
IDEATE WITH THEM
IDEATE WITH THEM
deviceshow common is each type of save on different devices
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BRIAN GROUDAN · MOZILLA USER EXPERIENCE RESEARCH
SLIDES AS POSTERS
MAKE VIDEO CLIPS
TO SHOW THE CULTURETO GET A POINT ACROSS
HOST AN OPEN HOUSE IN YOUR WAR ROOM
SHARE RAW DATA IN PUBLIC PLACES
1-ON-1 WITH THE CEO
DO YOUR WORK IN PUBLIC
Make persona postersMake data accessible 24/7 - Evernote for BusinessCombine all data in one placeMake your data searchableBring the team with youDaily emails during fieldworkMake data accessible 24/7 - Vimeo PlusCreate outside buzz - company blogLet data trickle in - private blogUR weekly emails - what’s newIdeate with themSlides as postersMake video clipsHost an open house in your war roomShare raw data in public places1-on-1 with the CEODo your work in public
NON-REPORT IDEAS FOR SHARING FINDINGS
WHICH ONES WILL YOU DO?
TELL ME ABOUT THE LAST DATE YOU WENT ON
PREP FOR PRESENTATIONS
A FEW PEOPLE PRESENT TO GROUP