presenting... your audience

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Presenting… Your Audience Laura Fitton Pistachio Consulting Inc. www.PistachioConsulting.com [email protected] 800-747-1941 @Pistachio The People Formerly Known as ^

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Slide desk for Laura Fitton's PodCamp Boston2 session "Presenting... Your Audience"

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Page 1: Presenting... Your Audience

Presenting…Your Audience

Laura FittonPistachio Consulting Inc.

[email protected] 800-747-1941

@Pistachio

The PeopleFormerly Known as

^

Page 2: Presenting... Your Audience

Audience + Results= Content.

Page 3: Presenting... Your Audience

What is Your PodcastAbout?

Page 4: Presenting... Your Audience

Happy Audience

“It’s notabout you.”

Page 5: Presenting... Your Audience

Podcasts are Shows

Page 6: Presenting... Your Audience

Podcasts are Shows+ Conversations

^

Page 7: Presenting... Your Audience

Ask.

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Listen.

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Why are you Following Me?• We met at [___]• You inspire me• Social sense & learning.• Guy gave you whuffie• Because you told me to• I like your ideas on how

to hold an audience• You engage in

conversation and sharewhat you know

• I’m discovering America• The voices told me to• Haven’t you just always

been there?

• Someone I knew wasfollowing you

• You followed me• Interesting tweets give

me new, random insight• Honestly, I’ve been

thinking of un-following• You have genuinely

interesting things to say• Your tweets met my

threshold for interesting• A gem once a week is

worth it• CC told me to

Page 10: Presenting... Your Audience

Love Your AudienceProduction valuesDistributionTight editingGet feedbackListenAsk

Talk to themEntertain themMake them thinkInform/educateHelp themGive them something

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Content =

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Content?

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= Content?

Page 14: Presenting... Your Audience

Audience + Results= Content.

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DefiningCommunication

message SENTmessage RECEIVEDmessage ACTED UPON

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Content Development“How do I know what I think

until I see what I say?”– E.M. Forster

Page 17: Presenting... Your Audience

Try This at Home

You will need:•Business card•Cell phone•Your neighbor

Page 18: Presenting... Your Audience

Be Brutal…

Why should I care?What’s in it for me?How does it make mylife better?

Page 19: Presenting... Your Audience

What problem do yousolve?

• Who doyou help?

• How?

Page 20: Presenting... Your Audience

The “Ah-ha” Moment

• Get to it• Show,

don’t tell• WIIFM

Aka, What’sthe Point?

Page 21: Presenting... Your Audience

Develop your Content

• WHO is it for• WHY do they care?• WHAT do you want them to do?• HOW can show what you mean• WHICH examples, stories or

illustrations are most convincing orinteresting or helpful?

Page 22: Presenting... Your Audience

What to Include?

• What you know:––––––––

• What they need to:–––

Page 23: Presenting... Your Audience

Your Next…Important email• Audience. (Who is reading this?)• Results. (What response do you want?)• Contents. (Short, direct, audience/result

specific.)

Page 24: Presenting... Your Audience

Your next…PodCast• Audience. (Who are they?)• Results. (What needs to happen?)• Content. (Makes a direct connection from

audience to result.)

Page 25: Presenting... Your Audience

Note to Self

• I will seek moreinformation on…

• 3 valuable things I learnedtoday…

• 1 thing I will DO…

Page 26: Presenting... Your Audience

SuccessfulCommunicatorsare Successful

People• Audience + results = content• CODE: Concise, Organized, Direct, Effective• S I M P L I F Y

Page 27: Presenting... Your Audience

Laura Fitton, Pistachio Consulting, Inc.

Laura Fitton (aka @Pistachio) is a superhero. The full extent

of her powers is not yet known. To get some idea of how she

thinks, what she knows, and the problems she can solve,

read her blog ( www.PistachioConsulting.com) and her

twitterstream (www.twitter.com/pistachio). She loves to talk.

She's good enough, she's smart enough, and doggone it,

people like her.