Preservation and PackagingPresented by – Jim Perry, President, CEO

TaikiUSA Inc.

A story of formula & package…

Top Ten Requests of Packaging

1. Eye-catching appearance

2. Agreeable design, shape and color

3. Functionality4. Innovation5. Material –

Sustainability and appeal

6. Efficient communication

7. Multisensory appeal8. Appropriateness for

the product quality9. Value10. Additional Benefits

(after use)

Survey of Marketing Managers & DirectorsInterpack Magazine

Packaging Considerations

Package Preparation

Sterilization

• Steam•EO Gas•Gamma•E‐Beam

Dispensing Product

Open Access or Pour

Air Tight

Airless

Single Dose

Product Application

Brushes & Applicators

Sponges & Puffs

Direct Application from Package

Material Innovations

Preservative Packaging Materials

Package Preparation - Sterilization

• Destroys Microorganism through heat

• Highly effective• Cheapest method• Package must be heat and moisture resistant

• Requires high level of maintenance.

Steam

•Destroys Microorganism DNA

• Highly effective• High humidity can damage cartons

• Potential (low) for residue.

•Most common.

Ethylene Oxide

• Destroys Microorganism DNA

•Most broadlyeffective

• Can cause color change in PP/PE packages

• Becoming morecommon

Gamma

• Destroys Microorganism DNA

• Can damage package integrity.  

• Usually expensive

E‐Beam

Dispensing Product – Open Access or Pour

• Most popular form of packaging.

• Many forms, from luxury to economy. Emphasis on design and decoration.

Safety Considerations• Clean package, filled in clean

environment, with appropriate preservative will be safe to the shelf.

• Product preservation must protect to last drop.

Dispensing Product – Air Tight

• Air Tight packages prevent the free-flow of air in or out of a package when not in use.

• Prevent excessive drying or formula change from environment.

• Effective for volatile formulas

Safety Considerations• Superior protection from

manufacture to shelf. Not safer after opening. Still need robust preservation as used.

Dispensing Product – Airless systems

• When filled in clean room, a sterile airless package needs minimal formula preservation.

• One-way valve insures product is dispensed without air return.

• More expensive package option.

Safety Considerations• Superior protection from

manufacture to shelf and continues to be safe in use.

• Contact points with skin may create risk.

Dispensing Product – Individual Dose

• When filled in clean room, a sterile unit-dose package needs minimal formula preservation.

• Usually most expensive packaging option.

Safety Considerations• Superior protection from

manufacture to shelf. Used upon opening.

• Some risk from consumer trying for “multi-use.”

Product Application – Brushes & Applicators

• “2nd Moment of Truth.”

• Application introduces bacteria to open/pour products.

• Most makeup brushes are made of goat or pony hair.

• New synthetics offer performance improvements.

– Antimicrobial fiber. Safety Considerations

• Natural hair promotes bacteria growth. Water-base formulas accelerate risk.

• Consumer don’t wash as often as they think.

• Applicator contamination can be returned to the product. Brushes and applicators can be antimicrobial-treated.

Untreated Treated, 100x wash

Product Application – Sponges & Puffs

• Mostly used for water-based formulas, or consumer adds water.

• Even when used with powders there can be enough water to form bacteria.

• Frequent and long duration product contact.

Safety Considerations• Can be excellent host media for

bacterial/mold/fungus growth. • All sponges and puffs can be

antimicrobial-treated.

Product Application – Direct Application

• Convenience of product package and applicator in one device.

• Application can return bacteria to formula.

• Popular with consumer, but higher risk.

Safety Considerations• Application contact can promote

bacteria growth. When used with low/no preservative formula risk increases.

• Preserved formula may not fully contact all application surfaces.

Formula

Risk Area

Dose 

Material Innovations

Active PackagingPackaging with a function beyond the inert passive containment and protection of the product. 1

• Acticospack Project – Consortium of EU Packaging and research organizations, with funding from Seventh Framework Programme, whose objective is to develop packaging that allows the reduction of necessary preservatives in the formula. http://acticospack.eu

• EcoG+ - ionic-silver based polymer additive designed for cosmetic use. Currently in resin form. Will be introduced in spray form in 2016.

1 Soroka, W (2008). Illustrated Glossary of Packaging Terms. Institute of Packaging Professionals. p. 3. ISBN 1‐930268‐27‐0.

Conclusion

Idea

ProductSpecification& Formula

Market&

ProductPlanning

Concept&

FormulaRefine

Package Design

ManufactureDesign

ProofOf

Concept

Launch

Typical Product Development Process

Preservation and PackagingJim Perry, President, CEO

TaikiUSA Inc.