preserving a delicious tradition for over three decades smart tuna entrÉes “7-eleven…recently...

Preserving a delicious tradition for over three decades

Smart TUNA ENTRÉES

“7-Eleven…recently announced a focus on premium snacks as an entirely new

category - running adjacent to traditional snack foods”

“Does your nearby convenience store of choice have healthy alternatives…? If not, keep your eyes open for a nearby store that does…” Canadian Living

NEW

yet alre

ady popular !

Pantry Shelf - A World of Delicious Offerings2

Why Consumers LoveSmart TUNA ENTRÉES

Easy to Buy, Easy to Store, Easy to Eat: 43% of lunches are being replaced by “snacks”, as are 34% of dinners. In fact 53% of all eating occasions are snacking occasions

– AND Consumers’ definition of “snack” has evolved to include everything from meat snacks to cheese

Ingredients Matter: snacks with all natural ingredients are rated very important by 45% of Canadians, and high-in-protein is rated as important by 61% of Canadian consumers

Quality Seafood Protein in a Complete Healthy Meal: “…two current trends in snacking…a growing emphasis on the importance of satiety and protein. The second trend…globally inspired flavors.” Kevin Papacek, Director of marketing for Jack Link’s

Suggested Grocer Retail: just $4.99 per entrée


Smart TUNA ENTRÉES

A Complete Meal: – 220 g: high quality protein from chunks of

Skipjack Tuna PLUS vegetables PLUS beans, rice or pasta MIXED IN ONE OF FOUR flavorful dressings

Clean Ingredients:– No artificial flavors. No colors. No Preservatives.– Made in Portugal– Extra Virgin Olive Oil (except Mexican)

Ready to Eat – Easy to Take Away: – Compact, no refrigeration or heating required– Fork Included

MEDITERRANEAN ( Low Calorie - 210 kcal )Chunk Tuna with White Beans, Olives and Mediterranean Ingredients in an Oregano DressingITALIAN ( Low Calorie - 200 kcal )Chunk Tuna with Pasta and Garden Vegetables in an Italian Dressing with a hint of Basil

MEXICAN ( Gluten Free )Chunk Tuna with Beans, Corn and Red Peppers in a Spiced Tex-Mex Tomato Dressing

CALIFORNIA ( Gluten Free )Chunk Tuna with Rice, Peas and a Medley of Vegetables in a fresh West-Coast Dressing


Who Will BuySmart TUNA ENTRÉES

“Shoppers [in c-gas channel] are often early adopters of innovation.” Wayne Barker, VP Mondelez International

In addition to standard male shopper: “Women shop convenience stores for immediate consumption occasions for nearly all the same reasons that men do. Women’s on-the-go lifestyles and efforts to balance work and family make convenience stores an increasingly appealing option. Convenience store features that especially appeal to women…”:*

– Family-size food selections;– New product selections;– Quick in and out service.

Appeals to Millennials where c-gas spending captures a significant share of their wallet with the following buying habits: immediate gratification, unplanned purchases, impulse buys*


Unique New SKU for Growing and Profitable Alternative Snacks : “Alternative snacks…contributed 9.9% to average in-store sales and 12.4% of gross profit dollars …[and with] a gross margin percentage of close to 42% (based on 2012 data), these products hold huge profit potential for c-stores.” 2013 NACS State of the Industry Data

Meet the Need for Healthy Options: “Top-quartile chains like Wawa, QuikTrip, RaceTrac and Sheetz, have been wellness-izing their store to offer healthier alternatives…” CSD Staff Report, March 2014

Get the First-Buy (and Repeat-Buys): To compete in the alternative snacks arena, c-store retailers need a destination that is highly visible - a challenge with limited shelf space

Tackle Ease-of-Merchandising / Perishability Issues: “…healthy means…no preservatives…so [typical] product does not have a long shelf life…biggest challenge we’ve had is on the spoilage side.” Kelly McGuire, VP Operations Western Canada, Couche-Tard, in Canadian Grocer

Why C-Stores Will LoveSmart TUNA ENTRÉES

- Ideal balance of innovation with recipe assortment, counter top display, and easy placement in planograms and secondary locations

- Gluten Free and Low-Cal options

- Pre-Packed Display Shippers

- 3 (THREE) year shelf life

- Bright, Attractive Packaging

- High quality + great taste has meant high repeats across various European markets


Smart TUNA ENTRÉES

Arriving May 2015

Display-ready shipper trays (6 of one flavour per tray)

Extremely Popular across U.K. and Europe

ITEM TUNA ENTRÉE STYLE PACK

86000 MEDITERRANEAN ( Low Calorie - 210 kcal )Chunk Tuna with White Beans, Olives and Mediterranean Ingredients in an Oregano Dressing 6 / 220 g

86001 ITALIAN ( Low Calorie - 200 kcal )Chunk Tuna with Pasta and Garden Vegetables in an Italian Dressing with a hint of Basil 6 / 220 g

86002 MEXICAN ( Gluten Free )Chunk Tuna with Beans, Corn and Red Peppers in a Spiced Tex-Mex Tomato Dressing 6 / 220 g

86003 CALIFORNIA ( Gluten Free )Chunk Tuna with Rice, Peas and a Medley of Vegetables in a fresh West-Coast Dressing 6 / 220 g


PANTRY SHELFCompany History & Background

One of the oldest food brands in Canada - over 60 years serving Canadian customers

Continuously discovering and developing new sources all over the world, extending our reach, upgrading technology and adding new product lines

45,000 sq. ft. warehouse and HQ in Toronto area, close to the airport and all major highways

Deliveries through its own fleet of trucks Fully compliant with all regulatory requirements and EDI

capable Pantry Shelf has a wide variety of products in: Fruit, Tuna,

Salmon and Seafood, Corned Beef & Ham, Mushrooms, Tomatoes, Vegetables, Pickles & Condiments, Juices, Dry Beans & Rice

Committed to a tradition of quality and service that encourages repeat buys by end-users

preserving a delicious tradition for over three decades smart tuna entrÉes “7-eleven…recently...

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