presidential scandals stragegies and rhetoric mary moffett & kristin halfpenny
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IMAGE REPAIR STRATEGIES WILLIAM L. BENOIT 1)Denial –Simple Denial –Shift Blame 2)Evade Responsibility –Provocation –Defeasibility –Accident –Good Intentions 3)Reduce Offensiveness –Bolster –Minimize –Differentiate –Transcendence –Attack Accuser –Compensate 4)Corrective Action 5)MortificationTRANSCRIPT
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PRESIDENTIAL SCANDALSPRESIDENTIAL SCANDALSSTRAGEGIES AND RHETORICSTRAGEGIES AND RHETORIC
Mary Moffett & Kristin Halfpenny
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STRATEGIESSTRATEGIES
IMAGE REPAIR DISCOURSEIMAGE REPAIR DISCOURSE WILLIAM L. BENOITWILLIAM L. BENOIT
APOLOGETIC DISCOURSE APOLOGETIC DISCOURSE STRATEGIESSTRATEGIES
B.L. WARE & WIL A. LINKUGELB.L. WARE & WIL A. LINKUGEL
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IMAGE REPAIR STRATEGIESIMAGE REPAIR STRATEGIESWILLIAM L. BENOITWILLIAM L. BENOIT
1)Denial1)Denial– Simple DenialSimple Denial– Shift BlameShift Blame
2)Evade 2)Evade ResponsibilityResponsibility
– Provocation Provocation – DefeasibilityDefeasibility– Accident Accident – Good IntentionsGood Intentions
3)Reduce 3)Reduce OffensivenessOffensiveness
– BolsterBolster– MinimizeMinimize– DifferentiateDifferentiate– Transcendence Transcendence – Attack AccuserAttack Accuser– CompensateCompensate
4)Corrective Action4)Corrective Action5)Mortification5)Mortification
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APOLOGETIC DISCOURSE APOLOGETIC DISCOURSE STRAGEGIESSTRAGEGIES
B.L. WARE & WILL A. LINKUGELB.L. WARE & WILL A. LINKUGEL Reformative StrategiesReformative Strategies
DenialDenial BolsteringBolstering
Transformative Transformative StrategiesStrategies
DifferentiationDifferentiation TranscendenceTranscendence
Major Rhetorical Postures
AbsolutionVindicative ExplanativeJustificative
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RICHARD MILHOUSE NIXONRICHARD MILHOUSE NIXONDENIAL SPEECHES - 1974DENIAL SPEECHES - 1974
Strategies &Strategies &EffectivenessEffectiveness
DenialDenial Simple DenialSimple Denial Shift BlameShift Blame
Reduce OffensivenessReduce Offensiveness Minimization Minimization TranscendenceTranscendence
Corrective ActionCorrective Action
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WILLIAM JEFFERSON WILLIAM JEFFERSON CLINTONCLINTON
DENIAL SPEECH – JAN. 26, 1998DENIAL SPEECH – JAN. 26, 1998 DenialDenial TranscendenceTranscendence BolsteringBolstering
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NIXON SCANDALNIXON SCANDALPHOTOGRAPHYPHOTOGRAPHY
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NIXON’SNIXON’SRESIGNATION SPEECHRESIGNATION SPEECH
Strategies & EffectivenessDenialMortificationApology
Evade ResponsibilityGood Intentions
Reduce OffensivenessDifferentiationBolsteringTranscendence
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CLINTON SCANDALCLINTON SCANDALPHOTOGRAPHYPHOTOGRAPHY
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CLINTONCLINTONNATIONAL ADDRESS:NATIONAL ADDRESS:
POST-GRAND JURYPOST-GRAND JURY Techniques Used in this Techniques Used in this
speechspeech– MortificationMortification– DenialDenial– Attacker accuserAttacker accuser– TranscendenceTranscendence
Critics CommentsCritics Comments Private Vs. Public DualityPrivate Vs. Public Duality
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AUDIENCE AND IMAGEAUDIENCE AND IMAGE
Audience Perceptions
Number and Type of Audience
Likely Reaction of Audience
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MEDIA AND IMAGEMEDIA AND IMAGE The Fourth EstateThe Fourth Estate Public PollingPublic Polling Ex. Clinton speechEx. Clinton speech Implications?Implications?
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DISCUSSION:DISCUSSION:
EFFECTIVENESSEFFECTIVENESS
ANDAND
OUTCOMEOUTCOME