PRESS CAFE CONTENT MARKET ING & SOCIAL MEDIA

STRATEGY  

Curiosity Communications 

Camila Bueso 

CURIOSITY COMMUNICATIONS 

OUR SERVICES

OUR CLIENTSABOUT US

RECOGNITION

Headquarters in Fort Worth, Texas

7 years of experiences in digital and

social media marketing

Conduct research for companies in USA

and Canada

HG Sply

Righteous Food

Rise

Bread Winners Cafe &

Bakery

Marketing Research

Association

American Market

Association

Quirk's Featured

Company 2017

Target market analysis

Creative content marketing

Social media strategy ( i.e Instagram,

Facebook, Twitter)

Successful implementation

W H Y I M P L E M E N T A S O C I A L M E D I A

C A M P A I G N ?

IMPROVES SEARCH

RANKINGS

HELPS COMPANY

MEASURE

INCREASES BRAND

LOYALTY

FACEBOOK IS THE

INTERNET

SOCIAL MEDIA IS THE

FUTURE OF

COMMUNICATION

Used to find and connect with goods &

services

Engagement, awareness, CTR, and

brand segmentation

Connects with customers and develop

relationships

INCREASES BRAND

AWARENESS

G O A L S

A W A R E N E S S

E N G A G E M E N T

Build and maintain active social

media accounts on Facebook,

Instagram, and Twitter for Press

Cafe to increase brand awareness

by 15% by December 31, 2017.

Increase customer engagement on

social media platforms (Facebook,

Instagram, and Twitter) by 20% by

January 18, 2018.

T A R G E T M A R K E T

James SmithEmma Roh

Emma is a 25-year old who works at Alcon. She is single

and enjoys to spend time with her friends while trying

new places around the Fort. She values healthy eating

and physical well being. When deciding where to eat,

she looks for places that offer delicious but, healthy

meals and places that offer a great atmosphere. When

she is not working, she is taking spinning classes or

running around Trinity Trail. She dislikes poor service

and paying high prices for poor quality meals.

James is a 29-year old commodity manager who works at

American Airlines. In his free time, he practices for his

Marathon on Trinity Trail. He is health-oriented and is

looking for places that offer coffee or a fulling meal after his

workout. He enjoys cooking with organic and GMO-free

ingredients even if prices are high. He doesn't like to wait

to be seated or having to eat fast-food when he doesn't

have time to cook.

Mainly targeting women and men (23-29 years old) who live in Fort Worth.

Press Cafe should focus on health oriented customers who are always in the

look to try new places, enjoy patios, and value a fine meal.

C H A N N E L S & T A C T I C S

Share pictures &

videos

Share information

about services and

promotions

Increase awareness

by having customers

share posts

Communicate with

followers

Respond to their

comments

Use unique

hashtags to

increase

awareness

Share pictures of the

food

Use InstaStories - Use

poll features to ask

questions

Expand awareness

using unique hashtags

Engage customers by

tagging their friends

F O O D B L O G G E R  

Use local food bloggers to promote Press Cafe

Why?

Increase awareness to new customers

Save time because food bloggers already

have a base of followers

Improve positive word of mouth

Low cost for being features in their feeds

F O O D

B L O G G E R

@FortWorthFoodie

12.1K Followers 324 Posts

Post daily specials on

@FortWorthFoodie Instagram

page

Contests through their Instagram

Share information about

promotions

InstaStories in Press Cafe

C O N T E N T S T R A T E G Y :

F A C E B O O K

Facebook live videos on Friday nights so customers get a feel of the

ambiance at Press Cafe

"The Battle of the Press" each week post two dishes and have followers vote

for their favorite

Post video clip on how the food is being prepared

Have one employee featured each week. Post a picture and fun facts.

Friday Nights are the best! Come with your

friends to enjoy the cold weather at our patio.

Meet Gonzalo! He is from Sacramento,

California. He just joined our team. His favorite

TV show is Modern Family. He enjoys a good

coffee and great company.

C O N T E N T S T R A T E G Y :

I N S T A G R A M

Upload InstaStories of interviews with guests at the

restaurant

Use InstaStory polls to ask questions about things

they would like to see in Press Cafe (ideas for new

dishes)

Re-post pictures that followers have taken at Press

Cafe

Upload video of where ingredients come from (Local

vendors with organic products)

Picture contests

Have you tried

the new Press

burger?

@PressCafe Our salads are made

with fresh and organic ingredients

bought from local suppliers #Fresh

#Organic #PressCafeLove

C O N T E N T S T R A T E G Y :

T W I T T E R

Quiz followers about their favorite dishes, drinks, or the name of the

dishes

Share cooking tips with followers

Post fun facts about Press Cafe

Re-post tweets from followers who use #PressCafeLove

@PressCafe: RT@IsabellaM Just tried

the BEST burger in town @PressCafe

#PressCafeLove

@PressCafe: Did you know that

originally Press Cafe was named The

Cafe..

M E T R I C S

Engagement

Reach

ROI# of new

followers

CTRTraffic to

website

We a r e r e ady t o i n c r ea se awa rene s s

and soc i a l med ia p re sence . The r e su l t s

wi l l no t on l y make P re s s Ca fe more

compe t i t i v e bu t a l s o , t he BEST

r e s t au r an t i n t own !

# P r E S S C A F E l O V E