press kit 5-21, 955p
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worth motorcycles, jeremy malman, press kitTRANSCRIPT
OUR STORY 02
052312
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Jeremy Malman, then a PhD student, and his long-time
friend, Edon Gottlieb, who, at the time, was fully immersed
in a rigourous apprenticeship under the renowned
Michael Barragan, initiated the conceptual framework of
the program; the result of an unforgettably synergetic
exchange between the two where they, very thoughtfully,
described how motorcycles and motorcycle maintenance
had positively impacted their lives in unexpected ways.
Both had spent a great deal of time working with at-risk
youth and young offenders in varying capacities, coupled
with the complementary nature of their respective
professional backgrounds, they were encouraged to further
explore the potential utility of a motorcycle restoration
facility that exposed inexperienced, and marginalized
young people, to the art of vintage motorcycle restoration.
An exhaustive review of the research literature yielded
several compelling findings. Most startlingly however,
was the conspicuously neglected practice of vocational
mentorship. Instead, many widely relied upon therapeutic
strategies were more closely aligned with failure and
personal dissatisfaction than anything else.
Considering the global programmatic shortcomings of the
organizations expected to serve this extremely vulnerable
community of young people, seemingly couched in habit
and outdated theoretical paradigms, we vowed to build
something better.
OURSTORY
052312
“I know of no more encouraging fact
than the unquestionable ability of
man to elevate his life by a conscious
endeavor.”
– Henry David Thoreau
Walden
W.M.C.
02Worth Motorcycle Company
Brooklyn, New York | 2012
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